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Secrets Articles

Yahoo Claims Former Employees Stole Secrets

AP reports Yahoo is suing seven former exployees, alleging that they stole trade secrets when they left to start MForma Group Inc.

House Committee Chairman Upbraids Google

Virginia Republican Tom Davis, chair of the House Government Reform Committee, called out Google for cooperating with China but not the US on its requests.

Free Teleseminar: Conversations With Experts

Conversations with Experts: How to Build Your Business On and Off-line.

Use Event Marketing Successfully for Lead Generation

Events are a highly visible way to demonstrate your marketing prowess.

Long Copy Secrets – Keys To Mental Engagement

Master copywriter Robert Collier often used a technique to get people to read more of his sales letters. You can use this same technique right now to increase the readership of your web pages and emails.

The 11 Secrets to Sales Leadership

In his classic book, “Think and Grow Rich”, Napoleon Hill discussed the eleven secrets of leadership. Recently, as I was reading the book, it occurred to me that the attributes of strong leadership and effective selling have a tremendous amount in common.

Google Secrets Revealed
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A patent application from the Mountain View-based search engine company gives some insight into its PageRank technology.

10 Secrets to Get Your News Release Noticed

It’s difficult enough running the day-to-day aspects of any online or brick & mortar business, let alone trying to drum up new business as you go. But even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.

Five Secrets To Successful Interviewing and Hiring

The technical communications profession involves a unique mix of technical and communication skills, which is not easy to find.

7 Secrets to Writing Inventory Procedures

With 1 Million would you:

Secrets of Product Development and What Journalists Write

Before I came out to California to work at Yahoo, I watched the business and culture of Silicon Valley from a distance. I read lots of the trade rags, tech web sites, and books about early Internet companies (the Netscape era).

Ad Copy Secrets Of The Rich And Not So Famous

1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.

The Secrets Of Successful Radio Advertising

Ask some businesses about radio advertising and they’ll tell you it’s the greatest investment they ever made while others will tell you it was a complete waste of time and money. So why does radio work for some and not for others? What’s the secret to successful radio advertising?

7 Cold Calling Secrets Even The Sales Gurus Don’t Know

More and more e-mails are arriving in my in-box from people who hate cold calling. Here’s what they’re saying:

Secrets to Writing Powerful Press Releases

Using press releases for marketing purposes has become increasingly popular lately.

Apple Loses Far More Than Bloggers

No, the title’s correct. Apple hasn’t won a damn thing, but they’ve lost a great, great deal…

Overture Ad Campaign Secrets
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This article reviews the essentials of conducting a great Overture ad campaign:

Blogger Secrets: Things You Probably Didn’t Know

Blogging is a pretty popular activity online these days. It’s a great way to connect with your audience on the Web and create a sense of community.

Good Bloggers Keep Secrets

Scoble says bloggers can and do keep secrets and I whole heartedly agree. He was responding to a claim by Frank Barnako …

Did-It.com SEM Seminars

The best of luck to Kevin and team’s launch of new SEM seminars, but could someone please explain to me what in the world they have done to their website …

Amazing Secrets Of A Free Traffic Generation MASTER

Without traffic to your website, you’re not going to make any money in your online business (unless you’re able to tap into someone else’s traffic).