All Posts Tagged Tag: ‘Second Life’

Second Life Still Going Strong

Remember the video game/simulation Second Life? A few years ago, it was a big topic of conversation, as droves of people and companies looking to expand their marketing base scrambled to develop Second Life accounts and avatars. While it may have been viewed as an online version of The Sims, the social networking aspect made Second Life even more than …

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Second Life Creator Acquires LittleTextPeople

Linden Lab, makers of Second Life, has been kind of quiet for a while. They broke that silence today with an acquisition and announcement of new products. Linden Lab announced their acquisition of LittleTextPeople, a game development studio that specializes in writing, programming and designing next-generation interactive fiction. Linden Lab is going to break from its one-trick-pony Second Life this …

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Second Life Attempts To Make Rebound

You probably have forgotten about Second Life (the virtual world from Linden Labs), right?


Remember, that’s that virtual world that got a TON of hype back in 2005/6. It was on the cover of magazines. On CNN and other TV shows. It looked like it was going to be THE new thing of the decade.


What happened?


Well, a few things.


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API Released for Second Life Plug-Ins

You don’t hear as much about Second Life these days as you did several years ago. For a while, articles were being written left and right about how to leverage this virtual world from Linden Lab as a business tool. Lately, not so much.

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Second Life Gets New Open Source Viewer

Second Life creators Linden Lab have launched a new Second Life-compatible viewer, which the company developed with the open source community. The company’s goal was to create a "widely-used, openly developed version of the Second Life client."

Snowglobe will contain new Second Life features before they become available in the official release. That said, not all features will make it there.

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Second Life Still Alive and Kicking

Remember Second Life? While the virtual world disappeared from the media spotlight some time ago, it’s alive and well and continues to attract a new member every second.

A few months back you couldn’t escape media coverage of the brave new virtual world of Second Life. Major brands were building virtual HQ’s, holding virtual meetings and developing virtual marketing campaigns. Coca-Cola, IBM and even the NBA was making its second home there.

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At Least the Virtual Economy Isn’t Too Bad Yet

More people might want to start using Second Life, because the economy in that world doesn’t seem to be as bad as that in reality. Linden Lab, the company behind Second Life, released some data about their third quarter, with user hours reaching their highest ever.

Second Life User Hours

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Google Launches Lively Virtual Rooms

A few days ago, Marissa Mayer wrote a blog post about Google’s homepage, and an obsession with simplicity and clean design became almost painfully clear.  Now, her company’s launching a sort of fragmented virtual world in which users can choose cats as avatars and hug each other underneath dinosaur skeletons.

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Who Has ‘Metaphysical Jurisdiction’ In Second Life?

 Before the end of this sentence you will have to make a choice between the blue pill and the red pill, for as soon as we step over the period we will enter an alternate reality and it will not be easy. Lawyers are looking into virtual worlds like Second Life, studying whether the environment is suitable for regulation and asking who has "metaphysical jurisdiction."

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Google Earth Could Go After Second Life

Google Earth is getting increasingly realistic, but it still lacks elements related to human movement and interaction.  Google may soon address this issue, however, as there’s word that Google Earth could become the basis for a Second Life competitor.

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Honeywell Becoming A Social Butterfly

When Honeywell began to try out social bookmarking within its own intranet, the company got some attention for the attempt.  When Honeywell established a presence in Second Life, it received the same.  But, taken together, these beginnings – and their continued existence – make for an interesting picture.

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Is This iPerv Week or What?

I didn’t torture myself to investigate as to whether there was a season for weird Internet sex stories in the press, but as for 2007, iPerv Week is May 21-25.

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Second Life Popular In Europe

The popularity of Second Life continues to see solid growth and has established a major global presence. The virtual world game has now become more popular in Europe than it is in the U.S. according to a study released by comScore.

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Gartner: Five Laws For The Virtual World

Virtual worlds are set to take off and by 2011, 80 percent of active Internet users will have a presence in a virtual world according to Gartner.

Gartner analysts are studying the buzz surrounding virtual worlds and the role businesses will have in using them. They recommend that clients research and experiment with virtual worlds but should refrain from pouring large sums of money into them until the environment is stable.

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Virtual Gambling Could Bring Down Second Life

In the virtual world of Second Life, one can engage in just about every imaginable sort of commerce. Industries spanning from standard retail to prostitution offer the average Second Lifer a veritable cornucopia of possibilities, but it’s the virtual casinos that exist in the online world that are drawing the attention and ire of government agencies in the United States.

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Atari To Develop Its Own Virtual World

Second Life has inspired numerous other start-ups looking to take advantage of the hype surrounding the user-generated virtual world phenomenon.

While many companies are looking to make a name for themselves with such aspirations, Atari just wants to reclaim its piece of the video gaming pie.

Just what sort of unmitigated chaos has been wrought in the wake of Second Life’s popularity?

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Coke Expands Viral Marketing Efforts Online

Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke is now taking its online campaign to the next level with the “Virtual Thirst” contest, which is being promoted across multiple social avenues, including Second Life, MySpace and YouTube.

The contest is simple: design a new Coke machine for Second Life. The execution of the challenge, however, is the unique factor that bears mentioning.

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E-Vice Squads Target Second Life and Craigslist

The e-vice squads are a-crackin’ down – you’re not even allowed to have virtual fun anymore. The FBI considers breaking up Second Life gambling rings; Craigslist is packed with perverts; and YouTube just wusses out, a sin in itself.

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Second Life: Marketing Fool’s Gold?

Brands continue to launch operations in Second Life with the hopes of marketing their products and services to a completely new audience.

Skeptics, however, doubt that such a strategy has any long-term sustainability and is just another example of the bandwagon mentality.

While no one would disagree that staying ahead of the technology curve is a good thing, one has to constantly gauge factors such as feasibility and return on investment when deciding to jump headlong into a new venture.

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Is Virtual World Marketing Just A Fad?

Anyone believing that online worlds like Second Life have reached the point of saturation had better take a second look at the marketing climate. Current trends point toward even more growth and expansion into virtual environments as the list of Fortune 500 companies launching operations in these online words continues to increase.

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Second Life Not a Passing Fad

CNET says, “Starting on Wednesday, representatives of companies including MTV Networks and its Nickelodeon, IBM, AOL and Disney, as well as institutions like Harvard University, the American Cancer Society and the Centers for Disease Control, will gather here for Virtual Worlds 2007, the first major conference designed specifically to promote marketing in virtual worlds to Fortune 500 companies.”

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Taking Out A Second Mortgage In Second Life

Buying a home is usually the single largest investment that the average individual will make over the span of their life. Careful thought and planning are exercised when determining how much of a mortgage to take on, how large of a home to purchase, and what realtor to use.

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H&R Block Launches Island In Second Life

The April deadline to file taxes in the United States is fast approaching, and with it comes the time of year when tax accounting firms usually see a peak volume in their business. With all the questions surrounding new tax laws, deduction advice, and audit defense, H&R block is looking to bolster its brand against all others by setting up shop in Second Life.

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MMOs For Mainstream Business?

With the success of World of Warcraft, Blizzard has all but achieved a license to print money based on revenue generated from recurring subscriptions and expansion software.

Mainstream companies have taken notice of the growing interest in online gaming and have taken steps to market their respective brands in virtual worlds, particularly within Second Life.

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An Open Mind for Second Life

If you want to really understand all sides of the story about Second Life as a business platform – the genuine potential as well as the current drawbacks – a series of in-depth feature articles published last week by CIO Insight magazine is where you definitely should go.

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Attackers on Edwards HQ Come Forward

Earlier this month, grass roots supporters of presidential hopeful John Edwards took it upon themselves to set up an unofficial headquarters for the South Carolina senator within the virtual world of Second Life.

The news broke a little less than three weeks ago as supporters of the Edwards campaign heralded the move as brilliant strategy to reach out to an entirely new community of voters.

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Second Life Customer Conversations

About a month ago a friend said the following before a hockey game (yeah – our team has very geeky locker room talk):

“Is IBM not making enough money these days? I hear they’re providing services for some online world”

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Second Life To Get 3D Voice Capability

Linden Lab, creators of the Second Life online world, announced plans to enable residents to voice chat with one another in real time. This initiative is geared toward improving the collaborative efforts of educators, non-profits, and businesses that run their operations within the virtual environment.

To invoke a recurring motif from the Star Wars saga…

“I have a bad feeling about this.”

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John Edwards Works The Second Life Corner

Various sorts of virtual destinations such as movie theatres, diners, media agencies and back alley prostitution rings can be found gracing the digital streets of Second Life. Now, you can add the unofficial campaign headquarters of presidential hopeful John Edwards to that list.

As if the virtual world of Second Life weren’t full of enough debauchery, now it’s home to a whole new form of prostitution and depravity — a process that these days we formally refer to as campaigning for the U.S. presidency.

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Tech Leaders See Second Life Gold Mine

Fortune magazine senior editor David Kirkpatrick is just out with an article on the future of Second Life, noting:

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Why SL Can’t be Taken Seriously

I read this on BoingBoing yesterday:

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Online Gambling to Get a Second Life?

Second Life presents its residents with many unique opportunities for social interaction, commerce, and entertainment. Could virtual gambling be the next “feature” to be offered in Linden’s online world? If so, what would the offline legal ramifications look like?

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Open Source Second Life’s Next Steps

Monday’s announcement by Linden Lab that the software you run on your computer to interact with Second Life will be opened up to anyone who wants to contribute to its future development generated wide-ranging commentary in the media and among bloggers.

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SL, Open Source and Franchising

Interesting news that Linden Labs have open sourced the Second Life client source code under GPLv2.

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IBM & Circuit City Partner in Second Life

IBM has announced that it has teamed up with Circuit City to construct an online replica of the retail store within the virtual world of Second Life. The venture is geared at experimenting with the introduction of virtual worlds and 3-D technology into a cross-platform retail environment.

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Le Web 3: A Tragedy?

An extraordinary event took place in Paris this week, one that I was due to be part of as a presenter but could not make it.

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Second Life and Internet Marketing

From a marketing perspective I am constantly looking at Internet trends and developments – to see what works and what hasn’t worked.

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Second Life insights

One of the earliest adopters of Second Life in the PR community was the Text 100 agency who established their virtual presence three months ago.

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Copybot and Second Life

For folks following the copyright intellectual property implications in the gaming industry, Second Life is facing its first real crisis when it comes to the value of in game goods, copyright, liability and just plain old copying.

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Dell means business in Second Life

They want to be where people are gathering so it was an easy decision to make for Dell to go into Second Life.

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Attention on Second Life

It’s coming thick and fast now – commentary and news on which business is doing what in Second Life.

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Crayon Colors Outside the Lines

Massively multiplayer online role-playing games (MMORPGs) have thrived on the concept of providing a completely autonomous virtual world. With the prospect of such a captive audience plugged in to a digital community, marketers are looking for new, more socially relevant ways to showcase their products

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Reuters Opens Bureau in Second Life

If you’re in PR and you’re still not paying attention to Second Life, here’s another reason why you should:

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Reuters Journalist Embeds In Second Life

The news agency will place one of its members in a virtual news bureau within the Second Life simulation to staff it and report on events inside the community.

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Second Life corporate training with John Hartman

Over the weekend there were several hundred Second Life enthusiasts in San Francisco.

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Second Life is an OS

I’ve been following this discussion over on Dave Winer’s blog. Jarod Russell says there’s no way that Second Life is gonna be the next OS.

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Living Virtually

I messed up the other day when I linked to SuperTour (I linked to the wrong page, this is the right link).

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