All Posts Tagged Tag: ‘Second Life’
Remember the video game/simulation Second Life? A few years ago, it was a big topic of conversation, as droves of people and companies looking to expand their marketing base scrambled to develop Second Life accounts and avatars. While it may have been viewed as an online version of The Sims, the social networking aspect made Second Life even more than …
Linden Lab, makers of Second Life, has been kind of quiet for a while. They broke that silence today with an acquisition and announcement of new products. Linden Lab announced their acquisition of LittleTextPeople, a game development studio that specializes in writing, programming and designing next-generation interactive fiction. Linden Lab is going to break from its one-trick-pony Second Life this …
You probably have forgotten about Second Life (the virtual world from Linden Labs), right?
Remember, that’s that virtual world that got a TON of hype back in 2005/6. It was on the cover of magazines. On CNN and other TV shows. It looked like it was going to be THE new thing of the decade.
Well, a few things.
Second Life creators Linden Lab have launched a new Second Life-compatible viewer, which the company developed with the open source community. The company’s goal was to create a "widely-used, openly developed version of the Second Life client."
Snowglobe will contain new Second Life features before they become available in the official release. That said, not all features will make it there.
Google Earth is getting increasingly realistic, but it still lacks elements related to human movement and interaction. Google may soon address this issue, however, as there’s word that Google Earth could become the basis for a Second Life competitor.
Virtual worlds are set to take off and by 2011, 80 percent of active Internet users will have a presence in a virtual world according to Gartner.
Gartner analysts are studying the buzz surrounding virtual worlds and the role businesses will have in using them. They recommend that clients research and experiment with virtual worlds but should refrain from pouring large sums of money into them until the environment is stable.
In the virtual world of Second Life, one can engage in just about every imaginable sort of commerce. Industries spanning from standard retail to prostitution offer the average Second Lifer a veritable cornucopia of possibilities, but it’s the virtual casinos that exist in the online world that are drawing the attention and ire of government agencies in the United States.
Second Life has inspired numerous other start-ups looking to take advantage of the hype surrounding the user-generated virtual world phenomenon.
While many companies are looking to make a name for themselves with such aspirations, Atari just wants to reclaim its piece of the video gaming pie.
Just what sort of unmitigated chaos has been wrought in the wake of Second Life’s popularity?
Crayon has been working closely with Coca-Cola to expand its brand awareness within the virtual world of Second Life. Coke is now taking its online campaign to the next level with the “Virtual Thirst” contest, which is being promoted across multiple social avenues, including Second Life, MySpace and YouTube.
The contest is simple: design a new Coke machine for Second Life. The execution of the challenge, however, is the unique factor that bears mentioning.
Brands continue to launch operations in Second Life with the hopes of marketing their products and services to a completely new audience.
Skeptics, however, doubt that such a strategy has any long-term sustainability and is just another example of the bandwagon mentality.
While no one would disagree that staying ahead of the technology curve is a good thing, one has to constantly gauge factors such as feasibility and return on investment when deciding to jump headlong into a new venture.
Anyone believing that online worlds like Second Life have reached the point of saturation had better take a second look at the marketing climate. Current trends point toward even more growth and expansion into virtual environments as the list of Fortune 500 companies launching operations in these online words continues to increase.
CNET says, “Starting on Wednesday, representatives of companies including MTV Networks and its Nickelodeon, IBM, AOL and Disney, as well as institutions like Harvard University, the American Cancer Society and the Centers for Disease Control, will gather here for Virtual Worlds 2007, the first major conference designed specifically to promote marketing in virtual worlds to Fortune 500 companies.”
Buying a home is usually the single largest investment that the average individual will make over the span of their life. Careful thought and planning are exercised when determining how much of a mortgage to take on, how large of a home to purchase, and what realtor to use.
The April deadline to file taxes in the United States is fast approaching, and with it comes the time of year when tax accounting firms usually see a peak volume in their business. With all the questions surrounding new tax laws, deduction advice, and audit defense, H&R block is looking to bolster its brand against all others by setting up shop in Second Life.
Earlier this month, grass roots supporters of presidential hopeful John Edwards took it upon themselves to set up an unofficial headquarters for the South Carolina senator within the virtual world of Second Life.
The news broke a little less than three weeks ago as supporters of the Edwards campaign heralded the move as brilliant strategy to reach out to an entirely new community of voters.
Linden Lab, creators of the Second Life online world, announced plans to enable residents to voice chat with one another in real time. This initiative is geared toward improving the collaborative efforts of educators, non-profits, and businesses that run their operations within the virtual environment.
To invoke a recurring motif from the Star Wars saga…
“I have a bad feeling about this.”
Various sorts of virtual destinations such as movie theatres, diners, media agencies and back alley prostitution rings can be found gracing the digital streets of Second Life. Now, you can add the unofficial campaign headquarters of presidential hopeful John Edwards to that list.
As if the virtual world of Second Life weren’t full of enough debauchery, now it’s home to a whole new form of prostitution and depravity — a process that these days we formally refer to as campaigning for the U.S. presidency.
Second Life presents its residents with many unique opportunities for social interaction, commerce, and entertainment. Could virtual gambling be the next “feature” to be offered in Linden’s online world? If so, what would the offline legal ramifications look like?
IBM has announced that it has teamed up with Circuit City to construct an online replica of the retail store within the virtual world of Second Life. The venture is geared at experimenting with the introduction of virtual worlds and 3-D technology into a cross-platform retail environment.
Massively multiplayer online role-playing games (MMORPGs) have thrived on the concept of providing a completely autonomous virtual world. With the prospect of such a captive audience plugged in to a digital community, marketers are looking for new, more socially relevant ways to showcase their products