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Top Ranking in Google Isn’t Top Rank Anymore
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“The top position is no longer winner-take-all,” Bryan Horling, a Google software engineer in charge of Personalized Search, told the SMX West audience in Santa Clara California. After a decade of trying to claim that prize, that may or may not be good news to some.

(Coverage of SMX West continues at WebProNews Videos.  Keep an eye on WebProNews for more notes and videos from the event this week.)

Would You Like SearchWiki More if You Could Hear it?
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The latest Google experimental lab is the addition of sound to its controversial SearchWiki, the recently launched personalized search results pages that allow users to vote results up or down, delete them, and comment on them. Google’s experimental page says:

Do you like SearchWiki? Do you enjoy having the power to remove results from your search results pages? Now you can do so in style by having a sound effect play along with the animation whenever you remove a result.

Recorded by our co-founder Sergey Brin himself, this sound effect is sure to please!

What Will Google SERP Changes Mean for Reputation Management?
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Some say ranking is dead. Google’s going though changes that may turn SEO on its ear. Google’s Matt Cutts talked about some of these changes with WebProNews not too long ago. "I’m not sure I would say ranking is dead but it’s not as important as it used to be," he said.

How Will Personalized Search Affect Niche Engines?
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As I was writing a piece on RushmoreDrive, the search engine (and more) that was created as a way to provide relevant results from the black community, I started thinking about how the future of search could impact its use and the use of niche search engines in general. Unfortunately, I have more questions than answers on this topic, but it raises some interesting questions nonetheless.

Personalize Your Google Results
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Google has announced SearchWiki, which is a new set of functionality that users with Google accounts can use to customize their results on any given search. SearchWiki allows users to move specific results up or down in rankings so that they appear in the preferred order when the same search is done in the future.