WebProNews

SearchRev Says Buy Your Keywords, Big Brands

Major brand name companies that rank highly in organic search for their brands should close the loop of their marketing campaigns by purchasing the brand keywords for paid search too.

AKQA Acquires SearchRev

Back in February, AKQA sold a majority stake in itself.  Now the checkbook’s in the other hand, so to speak, as AKQA has acquired SearchRev, a search marketing firm.