All Posts Tagged Tag: ‘Searches’
It is no secret that Google and Yahoo are on a continuous battle to win our hearts and get everyone to convert, but is converting someone really a matter of the quantity or the quality? Let’s take a look at some top key searches and compare them with some search engines online.
Having your content stolen or scraped for search engine purposes can lead to duplicate content penalties that can result in search engine index removal. Conversly, while your site may escape being punished, the fact that someone else stole your hard work and is presenting it as original content cannot be a pleasing discovery.
Have you ever conducted a search and found the results don’t exactly match what you were looking for? During these times, have you ever wanted your search engine to suggest other queries worth trying? Apparently, Google believes there’s a demand for such a service and is currently experimenting with it.
As if we need further proof that organizations no longer control their messages, Market Sentinel has released the results of a study that spotlight the negative PR implications of Google searches.
In one of the more user-friendly promotional moves, Yahoo is making use of Times Square in order to demonstrate the effectiveness of their search engine by having people from the general public take part in their Top Search Challenge, which is being displayed on the Reuters Sign, which is located in Times Square.
As many of you who partake in search engine advertising realize, Father’s Day is one of designated present-giving holidays. During these occasions (Christmas, Mother’s Day, etc.), many online businesses target specific keywords relating to these specific holidays, in hopes of increasing sales through an effective SEM campaign.
In their efforts to further their commitment to turning the web into one large community, Yahoo Search has begun listing the most popular image searches on their Image Search homepage.
I was reading the latest entry of the Google Blog (Google’s official blog) this morning, and they mention a search technique that, while already covered here, I thought it might be worthwhile going over again. It’s regarding the Site Search (site:) operator, and how it can be used to narrow your search to top level internet domains (.com, .net, .edu, .gov, etc.).
I’m a little surprised that people still ask me “when will you guys have RSS feeds available for your search results?”…
When you key a search term into Google it often has a pretty good idea of what it is you are looking for. For example, if you key in “microsoft” it’s likely you are looking for the Microsoft.com page, and Google puts it up in the top search results position.
The Fast Company team has initiated a search for the best business blogs. This month, they’re asking for submissions for the best advertising-related blogs.
The Yahoo! Buzz Index reports that blogging continues its march on the mainstream ………
Finally: Making sense of the numbers (here comes the shock).
Reason #2 – Duplicate Searches
As you most certainly must know, Overture’s strength as a viable advertising medium for online businesses lies in the fact they are provide results to “tens of thousands of Web sites” which include AltaVista, Yahoo, MSN Search, HotBot, and AllTheWeb just to name a few. They claim to reach more than 80% of active U.S. Internet users.
Yes, we supposedly work on the World Wide Web, but localization and micromarketing (a term I learned from a Stuart Elliot column describing a marketing pitch by Sharper Image to one area of Soho in New York) increasingly segment and complicate results, especially across foreign search portals. So here are some suggestions – from the Search Engine Watch forums – for reaching potential clients who live in countries other than yours.
With more and more information turning up in message boards, having a search engine that concentrates its search on forums seems like a no-brainer. The stated goal of BoardReader is to “allow our users to search the ‘human to human’ discussions that exist on the Internet.”
Terra Lycos is reporting that the number 1 searched keyword on its search engine was Iraqi prisoner abuse photos that appeared first on 60 Minutes II. Lycos features a weekly top 50, and according to the braintrust of the search engine, this is the first time anything related to the Iraqi war has made the top spot.
Yahoo abruptly quit using Google as a search partner last week in a surprise move that has the search industry now scrambling for statistics to analyze and numbers to bandy about. I’d like to share some rarely discussed statistics and numbers with you here. First the numbers and stats from the press, then I’ll share a few of my own. Here are the stats that are getting the most attention for the Yahoo search story.