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Searcher Behavior Articles

Almost Half of Search Queries Are Repeats
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Forty percent of all search queries are repeat queries from users trying to find information they have found before, according to a new study. But if there has been a change in search result rankings since the last time the query was entered, it significantly hinders the searcher from re-finding the information they seek.

Some People Will Click On Anything
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Pose whatever theory you like as to why, but an AdWords experiment revealed that people will click on just about anything – even if the ad tells them their computer will be infected with a virus if they do.

Sweet Talking The Searcher In One Second Or Less

You have four seconds to get your site loaded and about one-twentieth of a second to impress the visitor before she flits on like an attention-deficient hummingbird. But before that, you have about one second, in the search results, to get her attention in the first place. And just like the tentative beginnings of most romances, it’s all about what you say, how you look, and where you live.