They do it by putting both sites on a split screen so you can see both search results side by side.

As an example, I did a search for “london hotels” and got the following search results:

I personally find it interesting that not only do the search results differ from one search engine to another, the PPC sponsored links differ, as well.

The split-screen search results aren’t just limited to Google and Yahoo!, you can choose from a variety of search engines, including Google, Yahoo!, Ask.com, MSN.com, metacrawler, Altavista, and WebSearch. Furthermore, it’s not limited to the organic (web) search results, you can also choose from Web, Image, Videos, News, Shopping, Directory, Answers, and Blogs.

InternLabz.com owns Searchboth.co.uk, and claims to be that Searchboth.co.uk is the UK’s first website that enables users to search both Google.co.uk and Yahoo.co.uk side by side on one split screen.

No longer do you have to choose between Google and Yahoo!. You don’t have to be tied to one or the other. Check it out for yourself and let me know that you think. If you’re outside of the UK (like I am), you might want to try one of their other versions, like www.searchboth.com. There are several international versions, which includes the following:

SearchBoth.com
SearchBoth.ca
SearchBoth.co.uk
SearchBoth.com.au
SearchBoth.be
SearchBoth.cz
SearchBoth.dk
SearchBoth.it
SearchBoth.co.il
SearchBoth.nl
SearchBoth.ru
SearchBoth.se
SearchBoth.es
SearchBoth.fr
SearchBoth.com.mx
SearchBoth.ch
SearchBoth.ie
SearchBoth.at

SearchBoth.co.uk is owned by InternetLabz.com, an “internet incubation company” who own sites such as www.YELLOWPAGES.travel that searches the top 12 travel sites with one click and www.YellowPagesMessenger.com, a suite of services such as YellowPages and Dictionary over AOL and MSN instant messenger using the screen names “FreeYellowPages” and “MyDictionary”.

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