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Are Brands Really the Solution to the Internet “Cesspool?”

Eric SchmidtIn 2008, Eric Schmidt called the Internet a cesspool and said that brands were the way to sort it out. Popular blogger Michael Gray aka Graywolf says that big brand media sites are "the real cesspool of the Internet."

More Results Visualized on Google Maps
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When you search for local businesses on Google Maps, you will now see more than just ten results at a time plotted on the map. While the initial ten will still be plotted by pins and letters as before, you will see dots representing many more search results.

1% Of Google Search Results Still Contain Malicious Content

Last Tuesday, Google published a report stating that web browsing and searching are increasingly becoming risky. Google for a year and a half now has been identifying web pages that infect vulnerable hosts via drive-by downloads, i.e. web pages that attempt to exploit their visitors by installing and running malware automatically.

Google Lets (Some) Users Adjust Search Results
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If you’ve ever thought, “Hey, I could give better search results than that,” here’s your chance: one of Google’s experiments is allowing users to vote sites up (or off) results pages.  They can also add completely new sites to the list.

Links Range from Good to Bad to Ugly
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As a site owner, it’s important to devote what link building time you have to creating connections that count – really count – as far as search engine spiders are concerned.

In fact, there’s a range of site link types – links diversity. Some are more valuable than others. Spend your time and resources building the highest quality links and you’ll quickly see the value of these efforts.

Hosted Content

Are Search Engine Rankings Dead?
The phrases “search engine optimizaton” and “rankings” have gone hand in hand since the start of the search marketing industry. Agencies have gone so far as to use “rankings” as part of their name such as Jill Whalen’s High Rankings, David Wallace’s “Search Rank” and of course, our company “TopRank”.

F-Secure Puzzled Over Google Results

What is it about the numeric sequence 13123390 that has Finnish security firm F-Secure so curious about Google’s search results for it?

No More Search Results In Google SERPs?
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Google employees are hinting (strongly) that the search engine is being more discriminatory about website search results appearing in Google’s search results. That cross-mojonation, if you will, isn’t what searchers want.

And while that seems simple on the surface – a search result leading to another search result in a vicious cycle is pretty frustrating for most users – it leaves a lot to think about from the webmaster side.

What Searchers Think When Looking at Results

What are searchers thinking when they stare down a list of search results? Actually, the first thing to keep in mind is that searchers don’t stare at search results. They don’t even read them. They scan them. They quickly skim the page hunting for the word they typed into the search box, along with a few other words they’re thinking but didn’t bother typing.