What is it about the numeric sequence 13123390 that has Finnish security firm F-Secure so curious about Google’s search results for it?

Google employees are hinting (strongly) that the search engine is being more discriminatory about website search results appearing in Google’s search results. That cross-mojonation, if you will, isn’t what searchers want.

And while that seems simple on the surface – a search result leading to another search result in a vicious cycle is pretty frustrating for most users – it leaves a lot to think about from the webmaster side.

What are searchers thinking when they stare down a list of search results? Actually, the first thing to keep in mind is that searchers don’t stare at search results. They don’t even read them. They scan them. They quickly skim the page hunting for the word they typed into the search box, along with a few other words they’re thinking but didn’t bother typing.