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Google on What it Takes to Deliver Search Quality

We often take for granted the results we get for any given web search. When we search, we expect to find what we are looking for. That's the way it should be. The average user doesn't normally consider what it takes for a search engine to deliver those results, but there are so many factors at play, working behind the scenes and coming together to (hopefully) deliver the user the information they seek.

Simplicity and Search Quality Go Hand in Hand

Google respects simplicity. That's clear based on the design of their home page (assuming you don't use iGoogle). It's changed very little since the beginning. It's simple, clean, and familiar. A field study from Google into the search habits of users has made it even more clear that simplicity reigns supreme when it comes to search.