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Search Marketing Articles

Looking at a Search Engine Marketer’s Life
Ever buy an ad on Google/Yahoo/or Microsoft’s search engine? Here I talk with a guy who buys MILLIONS of keywords for his clients. Get some insight into how advertisers look at search engines by listening to Jeff Figueiredo, senior strategist at PointIt, a search engine marketing agency based in Seattle.

Your Measure of Search Marketing Success
Have you been in the search marketing business for more than a few years? I am curious what your measures of success as a business are?

For some, it’ notoriety. It’s the pomp and circumstance of celebrity within their industry that gives them something to hang their hat on.

Search Marketing Measurement

Close to nine in 10 U.S. search marketers now measure campaign return on investment (ROI), according to iProspect’s "Search Marketer Measurement & Performance Study," done by JupiterResearch.

Search Marketing Measurement
"Search Marketing Measurement"
Search Marketing Measurement
Microsoft Wants To Do It For You

Microsoft plans to offer a deal to its Office Live customers that will provide site design and search marketing services to those clients.

Yahoo Engages Quality-Based Pricing

Yahoo Search Marketing has a new feature available that changes the pricing model for its advertisers.

Yahoo! A Date With Ivanka

The Ultimate Connection contest being run by Yahoo Search Marketing offers three winners a $25,000 search marketing budget, a trip to New York, and a meeting with Ivanka Trump.

Yahoo Looks Into Keyword Effectiveness

Yahoo Search Marketing has been working with one of its travel advertisers, Pleasant Holidays, on an analysis of multi-channel keyword effectiveness.

Survey: Search Marketers Happy With ROI

According to a study conducted by Jupiter Research, sixty five percent of advertisers will increase their spending in search marketing in the coming year. Overall, advertisers are pleased with the return on investment (ROI) that they are seeing from the dollars that have been spent thus far in search.

Communitainment: Your Word For The Day
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Yahoo’s Roger Park waxed enthusiastic over Piper Jaffray’s phone book-sized report on the Internet, how it has become the mainstream medium for information, and why we need a new word to talk about it.

Is Linkbait The Web’s Paparazzi?
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SEOmoz’s Rand Fishkin wonders if the unsavory real world of celebrity photographers has an online equivalent in linkbaited content.

96 Percent Of SEM Efforts Use Google

A survey by the Search Engine Marketing Professional Organization (SEMPO) found that nearly everyone running a paid search campaign tosses some cash in Google’s direction.

With $9.4 billion spent on North American search engine marketing in 2006, it is easy to see why Google has remained the dominant power in SEM. If it is a given that advertisers will spend money on AdWords, no one is going to displace them from their perch.

Yahoo Sheds More Light On Quality Score

Last week, Yahoo launched its new Panama search platform amidst much buzz throughout the blogosphere. As part of the new model, Yahoo will be implementing a scoring system to determine ad quality, which will in turn have an influence on bid prices for keywords.

We’re less than two weeks into Panama, and already Yahoo has been more forthcoming with information concerning its quality score calculation that Google was within the first two months.

Search Marketing Class in NY

If you live in the New York city area, you might be interested in a three-hour crash course in search marketing I’m teaching at the Learning Annex this Tuesday evening.

Odden Compiles Great Search Marketing Blog List

If you’re too lazy to compile your own list of the best search marketing blogs out there, never fear.

Top 10 Business Mistakes Search Marketing Firms Make
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When you’ve spent the last 6-7 years of your life helping to build successful search engine optimization/marketing firms, you tend to learn a few things about what works and what doesn’t work. ;-)

Seven Ways To Better SEM

Business optimization software company Omniture now offers a free guide to improving a website’s search engine marketing in seven steps.

Offline Sales, Online Ads, Offline Tracking

As Google, Yahoo, and Microsoft ramp up the battle for local search dollars, retailers new to the online world need to track the effectiveness of their online advertising campaigns.

DM News Releases SEM Guide

The 64-page “Essential Guide to Search Engine Marketing” features a treasure trove of articles on a range of SEM topics.

MySpace Searches Down Under, Finds Google

While News Corp.-owned MySpace.com courts major search engines to expand its advertising offerings through search marketing, it is also looking to expand its Australian base to better target its 800,000 Aussie members.

Search Marketing Standard a Hit!

If you’ve not already subscribed to the newly launched Search Marketing Standard magazine, you should sign-up immediately.

Sponsored Links More ‘Risky’ Than Organic

Sponsored links are two to four times as likely as organic links to lead a searcher to a “risky” or “dangerous” website, according to McAfee’s Site Advisor researchers Ben Edelman and Hannah Rosenbaum. The keyword most likely to deliver those links: [free screensavers].

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