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Search Marketing Articles

Search Marketing Class in NY

If you live in the New York city area, you might be interested in a three-hour crash course in search marketing I’m teaching at the Learning Annex this Tuesday evening.

Odden Compiles Great Search Marketing Blog List

If you’re too lazy to compile your own list of the best search marketing blogs out there, never fear.

Top 10 Business Mistakes Search Marketing Firms Make
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When you’ve spent the last 6-7 years of your life helping to build successful search engine optimization/marketing firms, you tend to learn a few things about what works and what doesn’t work. ;-)

Seven Ways To Better SEM

Business optimization software company Omniture now offers a free guide to improving a website’s search engine marketing in seven steps.

Offline Sales, Online Ads, Offline Tracking

As Google, Yahoo, and Microsoft ramp up the battle for local search dollars, retailers new to the online world need to track the effectiveness of their online advertising campaigns.

DM News Releases SEM Guide

The 64-page “Essential Guide to Search Engine Marketing” features a treasure trove of articles on a range of SEM topics.

MySpace Searches Down Under, Finds Google

While News Corp.-owned MySpace.com courts major search engines to expand its advertising offerings through search marketing, it is also looking to expand its Australian base to better target its 800,000 Aussie members.

Search Marketing Standard a Hit!

If you’ve not already subscribed to the newly launched Search Marketing Standard magazine, you should sign-up immediately.

Sponsored Links More ‘Risky’ Than Organic

Sponsored links are two to four times as likely as organic links to lead a searcher to a “risky” or “dangerous” website, according to McAfee’s Site Advisor researchers Ben Edelman and Hannah Rosenbaum. The keyword most likely to deliver those links: [free screensavers].

Free Subscription to Search Marketing Standard

You’ve got until April 30th to take advantage of a free subscription to the newly launching Search Marketing Standard magazine.