All Posts Tagged Tag: ‘Search Marketing’

Google Changes AdWords Quality Score Reporting

Google announced a change on Friday to how Quality Score is reported in AdWords. The company says the change was made so that it more closely reflects factors that influence visibility and expected performance of ads. “Under the hood, this reporting update will tie your 1-10 numeric Quality Score more closely to its three key sub factors — expected clickthrough …

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Facebook Is Killing Its Sponsored Search Results

Facebook is getting rid of sponsored search results as it cuts down on the available number of ad units. Facebook has been giving news outlets the following statement: In keeping with the goal of streamlining our ad products, starting in July advertisers will no longer be able to buy sponsored results. We’ve seen that most marketers were buying sponsored results …

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AdWords Now Lets You Do More With Auction Insights

Google has added some new functionality to the Auction insights report in AdWords. Now, in addition to running the report for a single keyword, you can run it for groups of keywords, individual or multiple ad groups or individual or multiple campaigns. “The Auction insights report gives you valuable insight into how your ad performance compares with that of other …

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Yahoo Bing Network Makes Changes To How Bids Work

Microsoft announced that it is making some changes to the way incremental bids work in BIng Ads. According to the company, the changes will give advertisers more options to control how bidding on keywords works to maximize return-on-investment, as well as ensure the accuracy of info from imported AdWords campaigns. “An item of note is that today, bid adjustments are …

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Google Launches New Image Extensions For AdWords Ads

Google announced on Wednesday the addition of new image extensions for AdWords ads. These allow advertisers to make their ads more visual with pictures relevant to their offers, and potentially better attract the attention of customers. The extensions are currently in beta, and join Google’s growing list of extension options. “As the web evolves, Google users expect richer and more …

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Googler Offers Search Marketing Tips for Small, Local Businesses

When it comes to online advertising, Google is king. When it comes to search marketing in particular, Google has no peer. While nearly every major company in the U.S. has now invested advertising dollars into internet marketing, smaller businesses can easily run into roadblock if they don’t have the expertise or personel to implement a successful strategy in this brand …

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Bing Ads Launches Keyword Suggestions

Bing announced the launch of a new keyword suggestions feature for Bing Ads (formerly adCenter). Advertisers can now apply suggested keywords customized, based on the ads and keywords they’re already using. “On the Bing Ads Opportunities page, we now provide you with exact match keyword suggestions that we think are relevant to your campaigns and will help your ads serve …

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SEO Budgets Grow, Google Tells You What To Avoid

Google has been making SEO more difficult for years, and perhaps that’s why a new study from SEMPO, the world’s largets search marketing-specific nonprofit trade organization, has found that SEO spending is still healthy, despite all of the freely available online information that has spread across the web over the past decade or so. Are you spending more or less …

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Yahoo And Microsoft Introduce The Yahoo Bing Network, adCenter Becomes Bing Ads

Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies’ “Search Alliance” partnership. Likewise, Microsoft adCenter has become simply Bing Ads. “Bing Ads is not only a new name, but an improved experience with new features to help you better manage your campaigns …

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Google Launches New Local AdWords Targeting Options In 11 Countries

Google has made some updates to local targeting for AdWords in 11 countries. Here in the United States, Google notes that it has recently changed its metro targeting areas to Nielsen DMA (Designated Market Areas) regions. “Now your online campaigns and reporting will more precisely match TV-based audience data and campaigns. If you’ve been using metros, you’ll notice that the …

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New “Simpler, More Beautiful” AdWords Rolls Out Globally

Google says it wants to deliver a “simpler, more beautiful” experience across Google products, and the new AdWords design is the latest installment of that strategy. Google announced that the new AdWords look is now rolling out globally. “The new look simplifies the interface with newly designed menus, tabs, navigation, and buttons so that the important things — such as …

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SMX Advanced: The Mad Scientists Of Paid Search [Takeaways In Tweets]

Following the “Periodic Table of SEO” session at SMX Advanced today, was the Mad Scientists of Paid Search session. SMX’s description of the session says, “Our mad scientists emerge from their PPC labs, where they’ve been assembling keywords words, bidding strategies and other assorted parts into monster PPC campaigns. Attend this session to see how they’ve successfully enhanced paid search …

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AdWords Campaign Bid Simulator Launched

Google announced the launch of the campaign bid simulator in AdWords. This is something of an extension of the bid simulator launched a few years ago. Previously, the bid simulator worked at the keyword and ad group level, but with the new launch, you can access it at the campaign level. It’s available in the Opportunities tab in AdWords, and …

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Local Paid Inclusion And What Bruce Clay Said About It Ahead Of The New Year

This week, Bruce Clay, a respected search engine marketing agency (whose founder WebProNews has interviewed many times) launched something called Local Paid Inclusion. The official description said: Local Paid Inclusion is a Google, Yahoo and Bing contracted service and is offered as an approved official program in cooperation with those search engines. Local Paid Inclusion promotes a local business’ profile …

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Google Rolls Out AdWords Impression Share Updates

Earlier this month, Google announced several updates for AdWords, including group level impression share metrics for the search and display networks. As Google explained, advertisers will start seeing three new columns that can be added to the ad groups tab. These are: Impr. Share, Lost IS (Rank) and Exact Match IS. Impr. Share shows the percentage of impressions you received …

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Irrelevant Keywords Can Be Costly

Some Google AdWords advertisers are not pleased with what they are finding in Google’s Search Query Performance reports for their campaigns. These reports show advertisers what keyword queries are surfacing their ads, and some are finding some of these keywords questionable. 

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Yahoo-to-Microsoft Ad Transition Period Drawing to a Close

The deadline for Yahoo Search Marketing advertisers to transition their campaigns to Microsoft’s adCenter is approaching. You’ve had ample time to do, but there are no doubt some procrastinators out there. 

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Common Mistakes in Enterprise Pay Per Click

In another article we looked at large scale SEO with Bill Hunt. We also sat down with Eric Enge of Stone Temple Consulting at PubCon, who talked about enterprise PPC. 

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Yahoo on Bing/adCenter Transition Through Eyes of an Advertiser

At PubCon Las Vegas, WebProNews spoke with David Roth, Yahoo’s Director of Search Marketing, who has an interesting perspective on the recent Microsoft/Yahoo search advertising transition (or “Search Alliance“), because not only does he work for Yahoo, he does Yahoo’s own search marketing. He’s an advertiser himself. “It’s been really exciting to be in Yahoo while this is happening,” Roth …

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You Can Now View Query Path Reports in AdWords Search Funnels

Google introduced a new feature to its AdWords Search Funnels today: the Top Paths (Query Paths) report. Search Funnels are a set of reports that describe ad click and impression behavior on Google.com that leads up do a conversion.  

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AdWords Campaign Experiments and Trademark Policy Changes

Google has announced that it is rolling out AdWords Campaign Experiments to all U.S. advertisers. This is a free tool that the company says makes it easier to test and measure the impact of changes to keywords, bids, ad groups, and placements.

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Google Launches New Product Search Ad Format with Product Extensions

Google has announced a new advertising format for Google Merchant Center users. The format is based on the product extensions AdWords format that lets advertisers add specific product listings.

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Google Launches New Mobile Ad Format with Location Extensions

Google has announced a new location extensions ad format with map features. Businesses can feature their locations and phone numbers on an expandable map ad that can appear on mobile sites and apps in the Google Display Network.

This format shows up as a banner text ad with a business icon that expands to show the business location on a Google map, including ad creative, a click-to-call phone number and an option to get directions.

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Yahoo Now Including Bing Results – Tips for Optimizing

Yahoo has begun testing organic and paid search listings from Microsoft. Up to 25% of its search traffic in the U.S. may see organic listings from Microsoft, and up to 3.5% may see paid listings from Microsoft adCenter. I guess you could say that the early stages of the Search Alliance’s transition have begun.

Will you place more emphasis on Bing optimization as it integrates with Yahoo Search?
 Let us know.

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Google Ventures Invests in Search Marketing Firm Trada

Google Ventures has invested in a paid search marketing firm called Trada. Google Ventues has invested $5.75 million in Trada, along with Foundry Group, which previously invested $2.2 million in the company.

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Yahoo/Microsoft Search Alliance in Cartoon Form

Microsoft and Yahoo have released a new video illustrating how the two companies intend to create a "powerful new choice in search" with their Search Alliance, due to begin making its way to customers before the end of the year.

There is not much in the way of news about the alliance to come from the video, but it does put its goal into a simple, easy-to-understand 2 minutes without going into all of the specifics.

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Diagnose Keyword Issues with New AdWords Feature

There is a new Keyword Diagnosis option in the Keywords tab in AdWords. This can give advertisers detailed diagnostic info for multiple keywords at a time.

"Whether you have ten keywords or ten thousand, making sure your ads are showing is a top priority," says Miles Johnson of Google’s Inside AdWords crew.

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SearchManager Consolidates Google, Yahoo, Microsoft, & Facebook Ad Campaigns

American Express has launched a new search marketing tool for small businesses via its OPEN forum. The tool, powered by Clickable, is called SearchManager, and lets business owners manage paid search campaigns across Google AdWords, Yahoo Search Marketing, Microsoft adCenter, and Facebook ads from one dashboard.

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Google Search Funnels Give Search Marketing Brand Value

A few months ago, Google introduced AdWords Search Funnels reports. These describe click and impression behavior on Google.com that leads up to a conversion, with reports like Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length.

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Are Forums and Q&A Sites More Important to Search Now?

Facebook and Twitter get a lot of the credit for all of the conversation that is going on around the web these days, and they certainly account for a great deal of it. Still there is public conversation happening in many other channels – blogs, Q&A sites, news sites, YouTube, other social networks, and forums.

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