The sponsored lunch today at Search Insider Summit comes from Microsoft adCenter which included a demo of their new Keyword Services Platform and add-in to Excel 2007.
All Posts Tagged Tag: ‘Search Insider Summit’
You’ve conquered the world of online search advertising, but what next? As more and more people rely on their mobile phone for content and information, mobile search advertising is a natural path for growth and YOUR attention. As the leader of mobile search and advertising, Medio will share with you the basics of search advertising on the device that is personal and immediate. We’ll share tips and tricks on how to optimize a campaign for mobile and targeting opportunities that is unique to mobile.
Ever hear of widgets? It’s the buzzword of the year for the Web, but few still appreciate how to best use them. How can you use widgets to increase the inbound links to your site? Are there widget directories you can optimize for? What social media strategies are most effective?
Moderator: Bill Flitter, VP, Marketing, Founder, Pheedo
Is there such thing as a pure search engine marketing agency anymore? Increasingly, search marketers are following the engines’ lead by planning banners, rich media, video, gadget and widget ads, blog and RSS ads, behavioral targeting, and sometimes even traditional media buys such as radio, print, and television. What expertise do search marketers bring to the table when expanding their offerings? Are there pitfalls of stretching themselves too thin? How can the various channels be measured together?
Managing a global search marketing campaign offers fresh opportunities and challenges for marketers pursuing customers in a worldwide market. How can marketers maintain effective and cohesive brand strategies while efficiently reaching targeted customers at different international local levels?
Moderator: Matt Kain, SVP, Business Development, 24/7 Real Media
Every day, MediaPost’s Search Insider columnists illuminate the search landscape. Now it’s time for them to get off their pedestals and face your toughest questions first-hand. They’ll mouth off on all the most pressing search issues and the hot topics discussed at the Search Insider Summit so far.
The goods: Microsoft adCenter has a new product rolling out next month. A plugin (”Add-in”) for Excel will give marketers access to automatic tools to generate keywords, expand keyword lists, get actual traffic and demographic data—as in real numbers. If you haven’t seen a demo yet, let me tell you: this looks very cool. Here are my notes from Microsoft’s presentation and demo at the Search Insider Summit today.
Note: These comments are Rohan’s, not my analysis. Reporting now, insights later.
Key developments for 2007:
I went the lazy but entertaining route and took some video of the “Search Insiders Tell All” session yesterday afternoon that included David Berkowitz, Aaron Goldman, Bob Heyman and Gord Hotchkiss.
Here the “Search Insiders” about personalization, brand stewardship, Google DoubleClick and the disparity in standards applied to search marketing that are not applied to TV or direct response marketing.