WebProNews

SIS - Mobile Search Discussion

You’ve conquered the world of online search advertising, but what next? As more and more people rely on their mobile phone for content and information, mobile search advertising is a natural path for growth and YOUR attention. As the leader of mobile search and advertising, Medio will share with you the basics of search advertising on the device that is personal and immediate. We’ll share tips and tricks on how to optimize a campaign for mobile and targeting opportunities that is unique to mobile.

SIS - Widget Talk

Ever hear of widgets? It’s the buzzword of the year for the Web, but few still appreciate how to best use them. How can you use widgets to increase the inbound links to your site? Are there widget directories you can optimize for? What social media strategies are most effective? Moderator: Bill Flitter, VP, Marketing, Founder, Pheedo

SIS - SEMs Pursuing Display

Is there such thing as a pure search engine marketing agency anymore? Increasingly, search marketers are following the engines’ lead by planning banners, rich media, video, gadget and widget ads, blog and RSS ads, behavioral targeting, and sometimes even traditional media buys such as radio, print, and television. What expertise do search marketers bring to the table when expanding their offerings? Are there pitfalls of stretching themselves too thin? How can the various channels be measured together?

SIS - Managing a Global SEM Campaign

Managing a global search marketing campaign offers fresh opportunities and challenges for marketers pursuing customers in a worldwide market. How can marketers maintain effective and cohesive brand strategies while efficiently reaching targeted customers at different international local levels? Moderator: Matt Kain, SVP, Business Development, 24/7 Real Media

SIS - Search Insiders Speak

Every day, MediaPost’s Search Insider columnists illuminate the search landscape. Now it’s time for them to get off their pedestals and face your toughest questions first-hand. They’ll mouth off on all the most pressing search issues and the hot topics discussed at the Search Insider Summit so far.

Search Insider Summit - Keyword Services Platform

The sponsored lunch today at Search Insider Summit comes from Microsoft adCenter which included a demo of their new Keyword Services Platform and add-in to Excel 2007.

SIM - Microsoft adCenter Add-in

The goods: Microsoft adCenter has a new product rolling out next month. A plugin (”Add-in”) for Excel will give marketers access to automatic tools to generate keywords, expand keyword lists, get actual traffic and demographic data—as in real numbers. If you haven’t seen a demo yet, let me tell you: this looks very cool. Here are my notes from Microsoft’s presentation and demo at the Search Insider Summit today.

Search Insider Summit - Jordan Rohan

Jordan Rohan, the perennial keynote at MediaPost's Search Insider Summit in Park City, Utah, is back with a slew of insights, this time with a year-end review, an outlook for 2008, and some awards. Note: These comments are Rohan's, not my analysis. Reporting now, insights later. Key developments for 2007:

Search Insider Summit - Park City, Utah

A whirlwind conference schedule winds up this year with Mediapost’s Search Insider Summit being held in Park City Utah at the Stein Eriksen Lodge Dec 12-15, 2007.  As part of our media sponsorship duties, I caught up with conference chair, David Berkowitz from 360i and the host/MC, Gord Hotchkiss of Enquiro for a quick interview:

Wrap Up of the Search Insider Summit

This week was my first MediaPost Search Insider Summit event and I was glad to have been able to participate.