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SIS – Mobile Search Discussion

SIS – Mobile Search Discussion

By Jordan McCollum December 21, 2007

You’ve conquered the world of online search advertising, but what next? As more and more people rely on their mobile phone for content and information, mobile search advertising is a natural path for growth and YOUR attention. As the leader of mobile search and advertising, Medio will share with you the basics of search advertising on the device that is personal and immediate. We’ll share tips and tricks on how to optimize a campaign for mobile and targeting opportunities that is unique to mobile.

Search Insider Summit – Keyword Services Platform

Microsoft adCenter

The sponsored lunch today at Search Insider Summit comes from Microsoft adCenter which included a demo of their new Keyword Services Platform and add-in to Excel 2007.

SIM – Microsoft adCenter Add-in

The goods: Microsoft adCenter has a new product rolling out next month. A plugin (”Add-in”) for Excel will give marketers access to automatic tools to generate keywords, expand keyword lists, get actual traffic and demographic data—as in real numbers. If you haven’t seen a demo yet, let me tell you: this looks very cool. Here are my notes from Microsoft’s presentation and demo at the Search Insider Summit today.

Search Insider Summit – Jordan Rohan
Jordan Rohan, the perennial keynote at MediaPost’s Search Insider Summit in Park City, Utah, is back with a slew of insights, this time with a year-end review, an outlook for 2008, and some awards.

Note: These comments are Rohan’s, not my analysis. Reporting now, insights later.

Key developments for 2007:

Search Insider Summit – Park City, Utah
A whirlwind conference schedule winds up this year with Mediapost’s Search Insider Summit being held in Park City Utah at the Stein Eriksen Lodge Dec 12-15, 2007.  As part of our media sponsorship duties, I caught up with conference chair, David Berkowitz from 360i and the host/MC, Gord Hotchkiss of Enquiro for a quick interview:

Wrap Up of the Search Insider Summit

This week was my first MediaPost Search Insider Summit event and I was glad to have been able to participate.

Search Insider Summit – Competitive Intelligence
Competitive Intelligence — One of the most powerful aspects of search engine marketing is the intelligence you can gain from it, both about your own brands and your competitors. Just how much can you find out about the competition?

Search Insider Summit – Search Insiders Tell All

I went the lazy but entertaining route and took some video of the “Search Insiders Tell All” session yesterday afternoon that included David Berkowitz, Aaron Goldman, Bob Heyman and Gord Hotchkiss.

Here the “Search Insiders” about personalization, brand stewardship, Google DoubleClick and the disparity in standards applied to search marketing that are not applied to TV or direct response marketing.

Integrating Search with Other Marketing Channels
Day two of the Search Insider Summit was full of great presentations and commentary, so be sure to read the frequently updated MediaPost Raw blog.

Videos from Search Insider Summit
We are all about the social media on this blog and our coverage of conferences with interviews, photos and below a few videos.

Search Insider Summit – Video Search Optimization
The first of the breakout sessions was a choice between click fraud and this session on video search optimization.

Search Insider Summit – Day 1
The day started with a sponsored breakfast by Compete.com with a presentation by Jeremy Crane on Compete functionality.