All Posts Tagged Tag: ‘search engines’

Microsoft Changes Bing User Privacy Methods

Microsoft is making some updates to Bing privacy. The company sent a letter to the Article 29 Working Party, notifying them of its intention to make a change to Bing’s data retention policy. The company is reducing the amount of time it stores IP addresses from searchers to 6 months from 18.

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Google May Quit China

Google released a stunning blog post that details a "sophisticated and targeted attack" on Gmail that "resulted in the theft of intellectual property from Google".

Google notes that the attack was not just on Google infrastructure but also on more than twenty other companies from various industries. Google states that they are working with the authorities in the U.S. and will be notifying the companies of the breaches.

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Google Shows How People Have Been Searching

Before 2009 came to a close, Google provided a look (as always) at the most searched for terms of the year. It showed the top ten fastest rising and fastest falling terms on both a global scale, and in the U.S. Globally, "Michael Jackson" was the fastest rising, while "Beijing 2008" was the fastest falling. In the U.S., "Twitter" was the fastest rising (just above "Michael Jackson", and "John McCain" was the fastest falling (just over the Olympics).

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Duplicate Content Owners Catch a New Break from Google

Google announced that it now offering cross-domain support of the rel="canonical" link element. If you are unfamiliar with this link element, Google’s Matt Cutts discussed it with us here. Basically, it’s a way to avoid duplicate content issues, but until now, you couldn’t use it across domains.

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What Google’s Real-Time Search Means to SEO, PPC & Reputation Management

It seems that over the course of the entire year, we’ve been waiting for Google to get real-time search. Now it’s here. If you have ever had a hard time finding a direct relationship between social media and search engine marketing, it doesn’t get any more direct than this. Real-time search results (from Twitter, Facebook, MySpace, and other sources) right in regular SERPs.

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Things to Consider if Page Speed is to Become a Ranking Factor

About a month ago, WebProNews interviewed Google’s Matt Cutts, who suggested that page speed may soon become a ranking factor in the world’s most popular search engine. Speed has been a consistent theme with the company over the past year or so, with the release of various tools and announcements. It has become quite evident that Google places a great deal of importance on speeding up the web. With that in mind, it’s not hard to see why Cutts’ suggestion could soon become a reality.

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A Convenient Content Truth

Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship with Google. Google gives them a huge presence in the long tail SERPS and they in turn give Google increased revenue by being a Google Adsense partner. Not just any Adsense partner, but a Google partner that turns Google search generated traffic into billions of Adwords clicks totaling tens of billions of dollars. 

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Google Shares Search Predictions

This time of year everybody likes to start making predictions about where industries are heading. This is especially true in the search industry. My guess is that we will see quite a few pieces this month regarding where search is going in 2010. These can make for entertaining reads and get the mind going with regards to how we are going to have to plan for an ever-changing future of search engine marketing.

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Google Seeking Not To Cross The Creepy Line

Google CEO Eric Schmidt while appearing on Fox Business made some interesting comments about Google’s emergence as a huge Microsoft-like business power. I thought most interesting was Schmidt’s statement about Google becoming like Microsoft, "Hopefully, we won’t repeat the mistakes that Microsot made ten years ago that ultimately led to all these things that happened with them".

Schmidt elaborated:

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Social Media Will Not Replace Search

Nielsen has shared some interesting findings from its research on how Internet users discover content. The research mainly focused on how content is found through search, portals, and through social media.

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Duplicate Content on Google, Bing & Yahoo

Duplicate content is a common occurrence on the web and in many cases can hurt search engine rankings. While the search engines may not always technically penalize webmasters for duplicate content, there are still a lot of ways it can hurt.

WebProNews is covering the Search Marketing Expo (SMX) East in New York, where representatives from the three major search engines (Google, Yahoo, and Bing) discussed how their respective web properties handle duplicate content issues. Following are some takeaways from each.

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Microsoft Launches Bing iPhone App, Addresses Issues

Update: Microsoft has addressed a few issues with the iPhone app that have been discovered. On the Bing Search Blog, Justin Jed of Bing for Mobile talks about three known issues:

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Microsoft Addresses Search Privacy

Sree Kamireddy, Bing Program Manager and self-proclaimed "Privacy Champ" has written a post on the Bing blog discussing how Microsoft handles your Bing search history information. More specifically, Kamireddy explains how this is actually in users’ hands.

Kamireddy explains that Bing Offers the following:

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Google Puts Universal Search in Suggestions, Launches Quick Scroll

In case you were thinking that Google hadn’t made enough announcements this week, they have made a couple more. First, they are adding universal search results to Google Suggest, and second, they have released a new Chrome extension called Google Quick Scroll.

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Viewing Google Image Search Results All on One Page

Remember when Microsoft’s Bing launched and one of the features that really caught people’s attention was the interface of its image search feature? It was unique in that you could simply scroll down on the results page infinitely. You didn’t have to go to multiple pages to find more images. You just kept scrolling. Google is now testing such a feature for its own image search results.

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Murdoch’s War with the Aggregators

Rupert Murdoch spoke last week at the FTC’s journalism and the Internet workshop and again slammed news aggregators and search engines:

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Be Proactive to Avoid Duplicate Content Issues

Google may have busted the "duplicate content myth" a while back, saying that you don’t technically get "penalized" for it, but that doesn’t mean it is a good thing. Shari Thurow of Omni Marketing Interactive says you should care about it so that your better pages are available to rank.

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Is it Really Crazy to Block Google?

After all is said and done Rupert Murdoch may still be seen as the sly old fox that really knew best. Many bloggers and journalists have pounded the insanity of Murdoch’s suggestion that News Corp publications might strike an exclusive indexing deal with Bing and delist itself from Google’s search engine.

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New Google Feature Could Steal Some of Bing’s Travel Thunder

Google has launched a new "Translated Search" tool as one of the search engines search options. Google’s search options can currently be accessed by clicking "show options" on any results page, once a search has been performed (although you may not even have to do that soon). The idea is that searchers can more easily find and read content written in other languages.

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Where Google Stands on the “Keywords” Meta Tag

Google does not use the "keywords" meta tag in its web search ranking. Google’s Matt Cutts explains this in a Webmaster Central video. This is not breaking news, by any means, but there are a lot of people out there that still put a lot of stock into this.

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Some Bing Users Seeing Latest Posts on Publisher Searches

Bing appears to be either testing or rolling out a new feature for news sites in its search results. The feature brings up a few of the most recent posts from a news source, when that source itself is the query.

I say this is either a test or a gradual roll out, because it is not happening in my own searches. TechCrunch has a piece about the feature (and a screenshot), which shows it, so evidently some people have it.

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Google Celebrates the Barcode

Google is celebrating the invention of the bar code today, with its latest doodle. There is an interesting history of the barcode available on Wikipedia, which of course is the top natural result in Google’s search results for barcode (which you are taken to upon clicking the doodle).

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The Most Loyal Traffic Comes from Facebook

There’s no question that search engines can be a tremendous source of traffic. Social networks are also proving to be big traffic generators for a lot of content producers, and Twitter is one of the big ones.

However, it is Facebook and Digg that are driving the most repeat readers according to a study conducted by online ad network Chitika. Traffic is great, but traffic that returns is even better.

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Google on What it Takes to Deliver Search Quality

We often take for granted the results we get for any given web search. When we search, we expect to find what we are looking for. That’s the way it should be. The average user doesn’t normally consider what it takes for a search engine to deliver those results, but there are so many factors at play, working behind the scenes and coming together to (hopefully) deliver the user the information they seek.

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Report Says Bing Sees First Monthly Decline

According to comScore, Hitwise, and Nielsen, Bing gained ground in August, but StatCounter has released info indicating that Bing has experienced its first monthly decline in the US, in September.

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Will Google Eliminate the Need for Small Business Websites?

Google has people riled up with its latest local search effort Google Place Pages. Place Pages are a Google Maps feature launched last week, which serve the purpose of providing everything you want to know about a place (a city or a business) in one spot. For example, if you search for a specific restaurant, you should get web pages, directions, reviews, images, street view imagery, business hours, etc. Google lets businesses submit specific categories they want to include.

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Ask Continues Breast Cancer Awareness Efforts

Update: Ask has transormed its homepage into a Breast Cancer Memorial as the first day of Breast Cancer Awareness Month has arrived. The homepage will continuously change throughout the day as tributes are added in honor of survivors, those living with breast cancer, and in memory of those lost to the disease.

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Google Gives Forums More Links on SERPs

Google has introduced a new feature to search results, making it easier to find forum posts related to topics you search for. When forum sites have more than one relevant discussion going, Google will link to them under the main result.

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Watch the New Yahoo Commercial

Yahoo’s first commercial from the big $100 million "Y!ou" campaign has hit the web. The clip has been posted at several video sites and social networks around the web, and has likely been embedded all over the place by now. The company says it will soon air on TV (via SIA).

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Baidu Goes Wireless in Japan

Baidu announced that it has launched a new mobile search service in Japan. The company says Baidu Japan wireless search will build upon the existing services, which include web search, image search, and video search, and have special features tailored to Japanese users.

The company has already been offering wireless search in its home country China. There, it has partnerships with carriers and all of the major handset manufacturers.

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Google Turning the Web Into an Exclusive Social Network?

Search guru Danny Sullivan got an early scoop on a new Google Product that wasn’t supposed to be announced until later today. Its called the Sidewiki, and is a feature of the Google Toolbar. What it does is allow users to comment on any page on the web. These comments can only be viewed by others who have the toolbar/sidewiki installed.

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Google to Start Crawling Google Docs Documents

Google has quietly announced that Google Docs documents that are published will soon be crawlable. This means if you have published documents as web pages, or used the publish/embed option for a document, and it has been linked to on the web, it can be indexed by Google and other search engines.

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Google Busts the Duplicate Content Myth

While Google’s Matt Cutts has certainly provided a wealth of helpful tips via the company’s Webmaster Central YouTube channel, he is not the only one to do so.

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Don’t Lose Yahoo Traffic By Not Optimizing for Bing

As you’re probably aware, the plan for the deal between Microsoft and Yahoo that dominated many of the headlines this summer, is for Bing to take over Yahoo search, in terms of algorithmic ranking. Basically, Bing will handle the back-end, while Yahoo will handle the front-end design of the new Yahoo Search. That should be happening next year sometime.

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Get Your Videos Indexed in Google Results

Google wants webmasters who offer video content to be able to get their videos displayed in search results more easily. The company has announced that that it now supports Facebook Share and Yahoo SearchMonkey RDFa, which are both markup formats that allow webmasters to specify information that is important to video indexing.

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You Can Almost Get Real-Time Results with Google

Whether you think to use them or not, you probably remember that Google launched its "search options" a while back. Within these options is an option to search by timeframe.

Does Google need real-time search? Tell us what you think.

You can choose results from any time, recent results, the past 24 hours, the past week, the past year, or a specific date range.

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Google Search Gets Bigger…Literally

In case you haven’t noticed by now, Google has gotten bigger. The homepage and search results pages now have a bigger searchbox, complete with a bigger font when you type in a query.

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How Google Looks at Spam Complaints

Google’s Matt Cutts answered a user question about how the company handles spam complaints in the most recent video upload to the Google Webmaster Central YouTube Channel. More specifically, the question was:

Is there a minimum number of spam complaints about a domain and/or SERP before Google reviews the complaint? Presumably you get thousands of spam complaints daily, are these sorted into any order to be reviewed? The most popular first?

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Google News SEO Tips – Ranking in News Search

I thought that one of the more interesting topics addressed at Search Engine Strategies San Jose a while back was that of SEO and the publishing industry. This is an industry seemingly at war with entities like Google (at least partially), even though there are clearly measures publishers could take, which would make Google and Google News in particular work to their advantage.

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Is PageRank Affected by Google Links?

In the latest Google Webmaster Central YouTube Channel upload from Matt Cutts, he talks about whether or not Google places value on its own links with regards to Pagerank. Cutts took on the following user question:

Question: Does Google value its own links for PR/Linkjuice? Google Bookmarks, Google Profiles, etc. Reason – Google links never appear in Webmaster Tools.

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Do You Use Bing as a Verb?

Cedric Chambaz, a Marketing Manager at Microsoft, wrote an interesting post on the Microsoft Advertising Blog about the use of Bing as a verb, and more generally, whether it’s a good idea or not for any brand to want to be used generically for its industry.

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Tips for Getting Crawled Faster by Google

Probably the most important step in getting your site found in a search engine is the one in which the search engine crawls it. There are things that can be done and things that can be avoided to make this process as painless as possible for the search engine, which will in turn, make it as painless as possible for the webmaster.

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Search as Navigation On the Rise

Compete has shared some interesting data indicating that web users are increasingly using search engines to simply navigate to the sites they want to visit. For example, they are typing "facebook" in Google rather than just going to from their address bar.

Following is a look at the fastest growing search terms according to Compete, for the top five search engines. You’ll notice that this list is largely dominated by brand names.

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Google Announces Largest Website Optimizer Test Results

The largest website optimizer test to date was revealed which included tens of millions of pageviews. At the Search Engine Strategies Conference in San Jose Google’s Website Optimizer Product Manager Eva Woo talked about the test and its results:

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Google Talks Future of Search Advertising

Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where the search industry is going, and where it’s been.

On the history of AdWords, he says Google quickly realized that banner ads didn’t make sense with search, sow they tried the text ad, and it has worked pretty well. Google is now running over a billion text ad auctions a day.

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Bing Paid Click Share on the Rise

Efficient Frontier Insights shares some data that indicates Bing continues to grow significantly. In June, the firm reported that Microsoft experienced a 13% increase in paid click share. Now they say for the first week of August, Bing has lifted click share by 44% since the beginning of June.

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Is Bing Making Google Better?

Since Bing’s launch, the search engine has garnered quite a bit of attention. This is no surprise since Microsoft invested so much money into marketing it. It may still be too early to tell, but it seems to be paying off so far. Bing’s numbers have edged up since its launch.

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The Google Shuffle?

Has your website recently sunk to "Davy Google Jones Jr’s Locker"?

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Google Showing Altered SERPs

Google appears to have rolled out (to what extent we’re not sure) a design change to its search results pages. The change seems to be very minor and insignificant, but Google altering SERPs is just something that can’t be ignored by the search industry.

The (hardly) noticeable changes are a little bit of padding on the left-hand side, and a slightly smaller version of the Google logo. It’s just enough to make you wonder if it’s changed or if you’re just crazy.

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Google Has Plenty of Competition

When we think of Google’s competitors, Yahoo and Microsoft often come immediately to mind. We think of other search engines. There’s no question that Google is (by far) dominating this space. What do you think Google’s greatest source of competition is? Share your thoughts.

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Can a Redesign Affect Your Search Engine Rankings?

Google’s Matt Cutts has an interesting video up (one of many) on the Google Webmaster Central YouTube channel that deals with switching to a new content management system and how that can affect search engine rankings. Someone asks:

We are changing a farily large HTML site to CMS. What are the essentials to keep in mind so that we do not lose our search rankings?

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Bing Offers Toolbox for Webmasters, Developers & Advertisers

Microsoft announced the Bing Toolbox today, which is a new portal for webmasters, publishers, developers, and advertisers. Basically it is a resource for finding useful Bing-related tools. Here’s the official description:

The Toolbox is an organized set of tools for the entire Bing community. It’s a one-stop portal to all of the services you need to drive traffic and increase engagement with your site and applications.

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Google Improves Flash Indexing Capabilities

Last year, Google began crawling and indexing Flash content, but now Google has announced that it can also index external resource loading. In other words, Google can index external content that loads within an SWF file, and associate it with that file, so that it will appear in search results.

For example, a site that loads something like this in Flash:

Transporter Flash file

..might appear in a Google SERP like this:

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Could Bing Snowball Into Google’s Territory?

Google wants to make sure you don’t forget about Google like you forgot about Dre. With Bing, Microsoft has created the most buzz the company has ever seen in the search industry, and it is spending a large (and well-publicized) sum of money to make sure people know about this one.

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How Much is The Prohibition of Online Gambling Costing The Search Engines?

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