All Posts Tagged Tag: ‘search engines’
Microsoft is making some updates to Bing privacy. The company sent a letter to the Article 29 Working Party, notifying them of its intention to make a change to Bing’s data retention policy. The company is reducing the amount of time it stores IP addresses from searchers to 6 months from 18.
Google released a stunning blog post that details a "sophisticated and targeted attack" on Gmail that "resulted in the theft of intellectual property from Google".
Google notes that the attack was not just on Google infrastructure but also on more than twenty other companies from various industries. Google states that they are working with the authorities in the U.S. and will be notifying the companies of the breaches.
Before 2009 came to a close, Google provided a look (as always) at the most searched for terms of the year. It showed the top ten fastest rising and fastest falling terms on both a global scale, and in the U.S. Globally, "Michael Jackson" was the fastest rising, while "Beijing 2008" was the fastest falling. In the U.S., "Twitter" was the fastest rising (just above "Michael Jackson", and "John McCain" was the fastest falling (just over the Olympics).
About a month ago, WebProNews interviewed Google’s Matt Cutts, who suggested that page speed may soon become a ranking factor in the world’s most popular search engine. Speed has been a consistent theme with the company over the past year or so, with the release of various tools and announcements. It has become quite evident that Google places a great deal of importance on speeding up the web. With that in mind, it’s not hard to see why Cutts’ suggestion could soon become a reality.
Big businesses with huge pageviews fueled by Google have emerged in recent years that exist only because of a unique SEO / Adwords relationship with Google. Google gives them a huge presence in the long tail SERPS and they in turn give Google increased revenue by being a Google Adsense partner. Not just any Adsense partner, but a Google partner that turns Google search generated traffic into billions of Adwords clicks totaling tens of billions of dollars.
This time of year everybody likes to start making predictions about where industries are heading. This is especially true in the search industry. My guess is that we will see quite a few pieces this month regarding where search is going in 2010. These can make for entertaining reads and get the mind going with regards to how we are going to have to plan for an ever-changing future of search engine marketing.
Google CEO Eric Schmidt while appearing on Fox Business made some interesting comments about Google’s emergence as a huge Microsoft-like business power. I thought most interesting was Schmidt’s statement about Google becoming like Microsoft, "Hopefully, we won’t repeat the mistakes that Microsot made ten years ago that ultimately led to all these things that happened with them".
Duplicate content is a common occurrence on the web and in many cases can hurt search engine rankings. While the search engines may not always technically penalize webmasters for duplicate content, there are still a lot of ways it can hurt.
WebProNews is covering the Search Marketing Expo (SMX) East in New York, where representatives from the three major search engines (Google, Yahoo, and Bing) discussed how their respective web properties handle duplicate content issues. Following are some takeaways from each.
Sree Kamireddy, Bing Program Manager and self-proclaimed "Privacy Champ" has written a post on the Bing blog discussing how Microsoft handles your Bing search history information. More specifically, Kamireddy explains how this is actually in users’ hands.
Kamireddy explains that Bing Offers the following:
In case you were thinking that Google hadn’t made enough announcements this week, they have made a couple more. First, they are adding universal search results to Google Suggest, and second, they have released a new Chrome extension called Google Quick Scroll.
Remember when Microsoft’s Bing launched and one of the features that really caught people’s attention was the interface of its image search feature? It was unique in that you could simply scroll down on the results page infinitely. You didn’t have to go to multiple pages to find more images. You just kept scrolling. Google is now testing such a feature for its own image search results.
After all is said and done Rupert Murdoch may still be seen as the sly old fox that really knew best. Many bloggers and journalists have pounded the insanity of Murdoch’s suggestion that News Corp publications might strike an exclusive indexing deal with Bing and delist itself from Google’s search engine.
Bing appears to be either testing or rolling out a new feature for news sites in its search results. The feature brings up a few of the most recent posts from a news source, when that source itself is the query.
I say this is either a test or a gradual roll out, because it is not happening in my own searches. TechCrunch has a piece about the feature (and a screenshot), which shows it, so evidently some people have it.
We often take for granted the results we get for any given web search. When we search, we expect to find what we are looking for. That’s the way it should be. The average user doesn’t normally consider what it takes for a search engine to deliver those results, but there are so many factors at play, working behind the scenes and coming together to (hopefully) deliver the user the information they seek.
Google has people riled up with its latest local search effort Google Place Pages. Place Pages are a Google Maps feature launched last week, which serve the purpose of providing everything you want to know about a place (a city or a business) in one spot. For example, if you search for a specific restaurant, you should get web pages, directions, reviews, images, street view imagery, business hours, etc. Google lets businesses submit specific categories they want to include.
Update: Ask has transormed its homepage into a Breast Cancer Memorial as the first day of Breast Cancer Awareness Month has arrived. The Ask.com homepage will continuously change throughout the day as tributes are added in honor of survivors, those living with breast cancer, and in memory of those lost to the disease.
Baidu announced that it has launched a new mobile search service in Japan. The company says Baidu Japan wireless search will build upon the existing Baidu.jp services, which include web search, image search, and video search, and have special features tailored to Japanese users.
The company has already been offering wireless search in its home country China. There, it has partnerships with carriers and all of the major handset manufacturers.
Google has quietly announced that Google Docs documents that are published will soon be crawlable. This means if you have published documents as web pages, or used the publish/embed option for a document, and it has been linked to on the web, it can be indexed by Google and other search engines.
As you’re probably aware, the plan for the deal between Microsoft and Yahoo that dominated many of the headlines this summer, is for Bing to take over Yahoo search, in terms of algorithmic ranking. Basically, Bing will handle the back-end, while Yahoo will handle the front-end design of the new Yahoo Search. That should be happening next year sometime.
Google wants webmasters who offer video content to be able to get their videos displayed in search results more easily. The company has announced that that it now supports Facebook Share and Yahoo SearchMonkey RDFa, which are both markup formats that allow webmasters to specify information that is important to video indexing.
Whether you think to use them or not, you probably remember that Google launched its "search options" a while back. Within these options is an option to search by timeframe.
Does Google need real-time search? Tell us what you think.
You can choose results from any time, recent results, the past 24 hours, the past week, the past year, or a specific date range.
Google’s Matt Cutts answered a user question about how the company handles spam complaints in the most recent video upload to the Google Webmaster Central YouTube Channel. More specifically, the question was:
Is there a minimum number of spam complaints about a domain and/or SERP before Google reviews the complaint? Presumably you get thousands of spam complaints daily, are these sorted into any order to be reviewed? The most popular first?
I thought that one of the more interesting topics addressed at Search Engine Strategies San Jose a while back was that of SEO and the publishing industry. This is an industry seemingly at war with entities like Google (at least partially), even though there are clearly measures publishers could take, which would make Google and Google News in particular work to their advantage.
Probably the most important step in getting your site found in a search engine is the one in which the search engine crawls it. There are things that can be done and things that can be avoided to make this process as painless as possible for the search engine, which will in turn, make it as painless as possible for the webmaster.
Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where the search industry is going, and where it’s been.
On the history of AdWords, he says Google quickly realized that banner ads didn’t make sense with search, sow they tried the text ad, and it has worked pretty well. Google is now running over a billion text ad auctions a day.
Efficient Frontier Insights shares some data that indicates Bing continues to grow significantly. In June, the firm reported that Microsoft experienced a 13% increase in paid click share. Now they say for the first week of August, Bing has lifted click share by 44% since the beginning of June.
Google appears to have rolled out (to what extent we’re not sure) a design change to its search results pages. The change seems to be very minor and insignificant, but Google altering SERPs is just something that can’t be ignored by the search industry.
The (hardly) noticeable changes are a little bit of padding on the left-hand side, and a slightly smaller version of the Google logo. It’s just enough to make you wonder if it’s changed or if you’re just crazy.
Google’s Matt Cutts has an interesting video up (one of many) on the Google Webmaster Central YouTube channel that deals with switching to a new content management system and how that can affect search engine rankings. Someone asks:
We are changing a farily large HTML site to CMS. What are the essentials to keep in mind so that we do not lose our search rankings?
Microsoft announced the Bing Toolbox today, which is a new portal for webmasters, publishers, developers, and advertisers. Basically it is a resource for finding useful Bing-related tools. Here’s the official description:
The Toolbox is an organized set of tools for the entire Bing community. It’s a one-stop portal to all of the services you need to drive traffic and increase engagement with your site and applications.
Last year, Google began crawling and indexing Flash content, but now Google has announced that it can also index external resource loading. In other words, Google can index external content that loads within an SWF file, and associate it with that file, so that it will appear in search results.
For example, a site that loads something like this in Flash:
..might appear in a Google SERP like this: