All Posts Tagged Tag: ‘search engine strategies’

SES London: Google Talks Bounce Rate, Social Signals You Should Be Measuring

Search Engine Strategies London is going on right now, and Googler Avinash Kaushik gave a keynote address that appears to have left attendees inspired. State of Search’s Louis Venter has an extensive account of Kaushik’s speech. One interesting part is what he says about bounce rate. I’m not sure if these were Kaushik’s exact words, but Venter writes, “Bounce rate …

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SES Chicago 2011: Social Media Rapping and Takeaways

Search Engine Strategies Chicago is currently underway, and attendees are tweeting their takeaways from the sessions. This year there was rapping: Here’s the keynote from Mikel Chertudi: Here are some of the interesting points made that people found worth sharing: @joshdaireJosh DaireGreat idea – use SEM Rush on your competitor websites for keyword research. @sammichelson #SESChi @SESConf 7 minutes ago …

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Reputation Management Should Be Proactive, Not Reactive

Fionn Downhill, CEO of reputation management firm Elixer Interactive and Attorney Geoffrey Wozman spoke in a session at SES Chicago called "Brand, Trademark & Reputation Management." Downhill says online reputation management combines marketing and public relations. 

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The Future of Search Looks a Lot Like the Present (on Steroids)

Another Search Engine Strategies conference, another conversation about the future of search. It’s a regular topic, but one that never loses relevance, as the search landscape continues to change dramatically, even between conferences. Look at all Google has done this year, for example. Not only did we get the left panel navigation, but Instant search. Those are probably the biggest changes to the interface, but there are plenty of other things going on.

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Conversions Rely on Usability of Both Search Engines and Your Site

WebProNews talked to a lot of interesting people at Search Engine Strategies in New York this week, and one theme that ran through more than one of these conversations was the relationship between user attention and usability and how this relates to search marketing.

Note: There is plenty more useful information in the videos embedded in this article than the points I have referenced. I suggest watching the interviews in their entirety for some helpful advice.

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Google Tries to Carve Out its Place in Mobile

Arguably the biggest news in the tech industry so far this year, has been Google’s launch of the Nexus One smartphone. The company rocked the mobile space when it announced that it would be selling the device on its own without the need of a carrier contract (although such contracts are available).

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