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search engine optimization Articles

How To Write For Search Engines
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SEO (Search Engine Optimization) writing, as a distinct style, was born in the Internet era and has matured before our very eyes in a relatively short span of time. Although it is evolving and maturing still, and will continuously do so, we can define some of the tried and tested steps of content optimization to help unique pages place at or near the top of search engine rankings.

Train Your Own Staff to Save Money on SEO
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In-House SEO has been a big topic at SMX West. This is because many businesses are moving their SEO in-house to save money because of the economy. With in-house SEO comes training the staff.

Is Yahoo Looking to Offer SEO Services?
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A patent application filed by Yahoo is causing a bit of a stir within the SEO community. The patent is for an "Automated System to Improve Search Engine Optimization on Web Pages." The abstract for the patent reads as follows:

The Blogger SEO Burden
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There is no question that blogging can help improve your search engine optimization efforts. Stephan Spencer, Founder & President Netconcepts talked about some of the reasons why in the following video, but he also said he favors some platforms over others for SEO purposes. Namely, he recommends WordPress or b2evolution as opposed to Google-owned Blogger.

Will Personal Search Turn SEO On Its Ear?
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At PubCon, Bruce Clay, Inc. President Bruce Clay presented at a session entitled "Top-Shelf Organic SEO" in which he discussed the approaching future of SEO as search engines evolve into more modern ranking methods through more personalized search results. Bruce was good enough to take the time to speak with our own Michael McDonald in a one-on-one interview about personal search, which can be viewed in the video below.

Is Bounce Rate a Google Ranking Factor?
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Bounce rates are a metric that may become more of a factor as SEOs struggle with the ever-changing world of SERPs, which some are predicting to be become much more personalized over the coming year. As discussed in an interview with Mike McDonald (video below), big name SEO Bruce Clay notes that going forward, SEOs are going to have to look at analytics, measure traffic, bounce rates, action, etc., and ask themselves questions like did I get the conversion I was after?

Link Exchanges Black Hat?
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Tamar WeinbergTamar Weinberg at Search Engine Roundtable points to a post (actually

SEO Step Seven Of Ten: PPC
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Welcome to step seven in this ten part SEO series. The ten parts of the SEO process we will be covering are:

SEO Step Six of Ten: Social Media
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Welcome to part six in this ten part SEO series. The ten parts of the SEO process we will be covering are:

Search Engine Pitfalls & Remedies of Redesigning Websites

After a couple of beers and a bit of soul searching on the web planning front my SEO specialist friend and I noticed that many businesses that have new websites aren’t aware of the effects changing of host servers and web page names can have on their search engine ranking. What’s more shocking is that many web developers don’t advise clients about the down side of changing or redesigning web sites, or even recommend best ways of reducing loss of ranking.

SEOs and Designers Need to Work Together

A little while back I did a post titled: SEOs Must Work Closely with Development. The basic thesis of the post was that neither of these parties can work without close communication with each other. Ultimately, this is critical to the success of the site. One reader (named “alla”) wrote in suggesting that this is a 2 way street, and that there are other parties involved.

SEO and the Presidential Race

With the Presidential primaries well under way, it’s time for a follow-up to my March 2007 post about how the Presidential candidates rate for SEO.

Picking An SEO-friendly Web Designer
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As an SEO we get two kinds of sites; those that were designed in the past and where the designer is no longer involved, and the sites where the design is either ongoing or we are working with the web designers from the start.  Both of these have their pros and cons as an SEO but there is a clear advantage of one over the other for the client.

Interview with a Link Ninja Master
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The Internet Marketing Ninjas instructional program including videos and tools conceived by Jim Boykin of We Build Pages, has officially launched.

An SEO Checklist for the New Year

While many are using this time to reminisce about the year that was, here’s a simple SEO check list for those of you that are already looking for bigger and better SEO results in 2008. If more free traffic from the search engines is your new year’s resolution – then commit to these essentials:

1. Stop Stabbing in the Dark – Keyword Intelligence

The Dark Art Of SEO

The title of this article is designed to illustrate the point of this article.  Today we won’t be taking a look at black-hat search engine optimization tactics.  Admittedly, I’ve toyed with them in a “know your enemy” kind of way but I’m no expert on advanced cloaking techniques nor effective link sp@mming tactics.  What we’re going to cover here are the hidden (i.e. dark) areas of effective optimization strategy.

Links Range from Good to Bad to Ugly
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As a site owner, it’s important to devote what link building time you have to creating connections that count – really count – as far as search engine spiders are concerned.

In fact, there’s a range of site link types – links diversity. Some are more valuable than others. Spend your time and resources building the highest quality links and you’ll quickly see the value of these efforts.

Hosted Content

Avenue A / Razorfish Clarifies Crawler

Rob Aronson, Vice President of Search Engine Marketing for Avenue A Razorfish spoke to WebProNews for an interview about their Super Intelligent Link Crawler. (SiLC)

What is Universal Search?

Organic search engine optimization, until recently, had been a fairly straightforward endeavor. The goal was to optimize the content on a website so that it would show up in the organic results on one or more of the major search engines – results that were comprised of nothing but other websites.

The True Cost of an In-House SEO Campaign

When a company is considering embarking upon a search engine optimization campaign, the first discussion that normally is had is whether to take care of the campaign in house or to hire an outside SEO firm.

Internal Departments & Your SEO Firm – A Play
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Many companies are not aware of the different roles that various departments in their organization will fill when they begin to work with an outside SEO firm.  What follows is a demonstration, in play form (bear with me), of which internal departments are involved in a typical SEO campaign and why. It also demonstrates some of the resistance that may be felt by those departments as well as what valuable contributions a company can make to help its SEO firm craft a successful campaign.

The Players