All Posts Tagged Tag: ‘search engine optimization’
As you’re probably aware, the plan for the deal between Microsoft and Yahoo that dominated many of the headlines this summer, is for Bing to take over Yahoo search, in terms of algorithmic ranking. Basically, Bing will handle the back-end, while Yahoo will handle the front-end design of the new Yahoo Search. That should be happening next year sometime.
I thought that one of the more interesting topics addressed at Search Engine Strategies San Jose a while back was that of SEO and the publishing industry. This is an industry seemingly at war with entities like Google (at least partially), even though there are clearly measures publishers could take, which would make Google and Google News in particular work to their advantage.
In a previous article, we discussed why and how to rank in image searches. The article was based on discussion from the recent Search Engine Strategies conference in San Jose. Bing’s Todd Schwartz was part of that discussion, and he has now shared additional insight into Bing’s image search.
Google announced today that its SEO Starter Guide is now available in 40 languages. This covers 98% of the global Internet audience according to the company.
"We hope that webmasters around the world can use the guide to improve their sites’ crawlability and indexing in search engines," says Brandon Falls of Google’s Search Quality Team.
SEO (Search Engine Optimization) writing, as a distinct style, was born in the Internet era and has matured before our very eyes in a relatively short span of time. Although it is evolving and maturing still, and will continuously do so, we can define some of the tried and tested steps of content optimization to help unique pages place at or near the top of search engine rankings.
A patent application filed by Yahoo is causing a bit of a stir within the SEO community. The patent is for an "Automated System to Improve Search Engine Optimization on Web Pages." The abstract for the patent reads as follows: