All Posts Tagged Tag: ‘search engine optimization’

Don’t Lose Yahoo Traffic By Not Optimizing for Bing

As you’re probably aware, the plan for the deal between Microsoft and Yahoo that dominated many of the headlines this summer, is for Bing to take over Yahoo search, in terms of algorithmic ranking. Basically, Bing will handle the back-end, while Yahoo will handle the front-end design of the new Yahoo Search. That should be happening next year sometime.

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Google News SEO Tips – Ranking in News Search

I thought that one of the more interesting topics addressed at Search Engine Strategies San Jose a while back was that of SEO and the publishing industry. This is an industry seemingly at war with entities like Google (at least partially), even though there are clearly measures publishers could take, which would make Google and Google News in particular work to their advantage.

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Get More Traffic from Bing’s Image Search

In a previous article, we discussed why and how to rank in image searches. The article was based on discussion from the recent Search Engine Strategies conference in San Jose. Bing’s Todd Schwartz was part of that discussion, and he has now shared additional insight into Bing’s image search.

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What Bing, Twitter, and Facebook Mean for SEO

Google is traditionally the main area of focus when it comes to search engine optimization. With the search engine giant so far ahead of the game in terms of search market share, it’s not hard to understand why.

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Google Gives SEO Advice to the World

Google announced today that its SEO Starter Guide is now available in 40 languages. This covers 98% of the global Internet audience according to the company.

"We hope that webmasters around the world can use the guide to improve their sites’ crawlability and indexing in search engines," says Brandon Falls of Google’s Search Quality Team.

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Things a Lot of SEOs are Missing

Bruce Clay, who has been in the search engine optimization game since 1996 (before Google), sat down with WebProNews to discuss how the search industry has evolved over the years. Discuss search industry changes with WebProNews readers.

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Are You Optimizing Your Social Media Profile?

Questions are frequently asked with regards to how social media and search engine rankings can be used together. In fact, I wrote an article on this subject a while back, in which I asked a few search engine marketing experts their thoughts about where social media fits into the SEO equation.

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How Do Google’s New Search Options Affect SEO?

Google’s search options were designed to allow users to refine their searches. That means users will use these to weed out irrelevant results and better find what they’re looking for.

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Where Social Media Fits Into the SEO Equation

We hear a whole lot of talk about social media marketing these days. There is plenty of evidence that there are great benefits to this medium, but there are still many questions about it as well.

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How To Write For Search Engines

SEO (Search Engine Optimization) writing, as a distinct style, was born in the Internet era and has matured before our very eyes in a relatively short span of time. Although it is evolving and maturing still, and will continuously do so, we can define some of the tried and tested steps of content optimization to help unique pages place at or near the top of search engine rankings.

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Train Your Own Staff to Save Money on SEO

In-House SEO has been a big topic at SMX West. This is because many businesses are moving their SEO in-house to save money because of the economy. With in-house SEO comes training the staff.

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Is Yahoo Looking to Offer SEO Services?

A patent application filed by Yahoo is causing a bit of a stir within the SEO community. The patent is for an "Automated System to Improve Search Engine Optimization on Web Pages." The abstract for the patent reads as follows:

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