All Posts Tagged Tag: ‘Search engine marketing’
Vanessa Fox is always good for an interesting conversation about Google. Considering she used to work there, created Webmaster Central, and wrote the book Marketing In The Age of Google, it makes sense. What has been the most controversial thing Google has done this year in your opinion? Let us know in the comments. We recently caught up with Fox, …
Google will be changing the way display URLs look in AdWords ads in the next week or so. The domain portion of the display URL will always be showing in lowercase letters. For example, Subdomain.Example.com/Subdirectory will appear as subdomain.example.com/Subdirectory. Google suggests that the move can actually boost clickthrough rates.
Earlier today, SES Chicago 2010 kicked off, and Avinash Kaushik, Market Motive‘s cofounder and Google’s analytics evangelist, got it off to a good start by delivering the keynote. The main topic was search engine marketing.
Coverage of SES Chicago will continue. Stay with WebProNews for more notes from the event this week.