All Posts Tagged Tag: ‘Search engine marketing’

Now Google Ad Extensions Will Have A Direct Impact On Rank

You now have another reason to use ad extensions on your AdWords ads. Google revealed that it is now taking them into account in Ad Rank, which determines the ordering of ads on search results pages. Ad extensions already made ads more useful to consumers by giving them reasons to click or interact (as with call extensions). That’s precisely why …

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Former Googler Talks About Google’s Changes And Controversies

Vanessa Fox is always good for an interesting conversation about Google. Considering she used to work there, created Webmaster Central, and wrote the book Marketing In The Age of Google, it makes sense. What has been the most controversial thing Google has done this year in your opinion? Let us know in the comments. We recently caught up with Fox, …

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Google Changes Display URLs for AdWords Ads

Google will be changing the way display URLs look in AdWords ads in the next week or so. The domain portion of the display URL will always be showing in lowercase letters.  For example, will appear as Google suggests that the move can actually boost clickthrough rates. 

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Avinash Kaushik Delivers SEM Advice

Earlier today, SES Chicago 2010 kicked off, and Avinash Kaushik, Market Motive‘s cofounder and Google’s analytics evangelist, got it off to a good start by delivering the keynote.  The main topic was search engine marketing.

Coverage of SES Chicago will continue.  Stay with WebProNews for more notes from the event this week.

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Are Google’s Ads So Relevant That People Won’t Block Them?

A while back, Google launched an extensions gallery for its Chrome web browser. Ad-blocking add-ons are among the most popular for Mozilla’s Firefox, so it stands to reason that they will be for Chrome as well. With Google’s primary source of revenue being its ads, a lot of talk has surfaced about Google letting people block its own ads with its own product.

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