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search engine advertising Articles

Google Shares 6 Ways to Maximize Your AdWords Investment
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Google says AdWords’ real-time targeting and reporting are ideal for finding an efficient way to reach customers in the economic downturn. The company has detailed six tactics for maximizing your AdWords investment.

1. Focus your ads on low prices and savings.

See Google Queries That Resulted in a Click

Google is expanding the Search Query Performance Report for AdWords. The goal is to provide users with more visibility into the performance of ads and to aid in the decision process.

Longer Search Queries Hurting PPC Clicks?
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Advertisers using paid search may find that they have to adapt to the habits of searchers. And there have been indications that searchers are using longer queries to find what they are looking for these days.

comScore shares some rather interesting data showing that the number of paid clicks has grown 3 times slower than the total number of queries in the US since January 2007. Look at these graphs:

Yahoo Testing Favicons in Sponsored Ads
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Yahoo is testing the use of favicons in sponsored ads. When a user searches for your domain name, your favicon will appear in your sponsored result.

Yahoo looks at the example of Expedia. You can see how it looks in the following screenshot:

Google Expands New AdWords Interface Beta
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Google announced today that it has expanded the beta testing for the new AdWords interface. It is now available in ten languages to most active AdWords accounts.

Yahoo Web Analytics Gets an Upgrade
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Yahoo has given the Yahoo Web Analytics interface a new look and some new features. These new demographics and interest group reports, as well as new segmentation, filters, a demographics and interest groups dashboard, the ability to create more scheduled reports, and custom fields with more actions.

New reports included in the new dashboard include:

Google Looking for Revenue Stimulus in Australia?
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Google Australia is giving away a free AdWords campaign worth $75 to small and medium-sized businesses that don’t already use AdWords. This would seem like a good way to get new users on board.

CPC Declines on Big 3 Search Engines, ROI Strong

Average cost-per-click in the US declined last year on the big three search engines according to research from Efficient Frontier. Google’s fell 14%, Yahoo’s fell 16%, and Microsoft’s fell 28% over a year’s time (via CNET). Essentially the study indicates that less money was spent per search ad.

Google Familiarizes AdWords Users with New Interface

Google is of course testing a new interface for AdWords, and to prepare users for an easy transition, Google is putting out the resources to ensure they’re up to speed. For one, the company’s Inside AdWords Blog has announced "New Interface Thursdays." Each Thursday, they will provide an in-depth look at new features, tips and tricks, product updates, announcements, etc.

Google and Microsoft Competing for Twitter Deal?
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Kara Swisher at Boomtown claims to have a scoop from "many sources with knowledge of the situation" that Google and Microsoft are battling for a search advertising deal with Twitter. Swisher recently dispelled rumors that Google was close to acquiring Twitter, but the "talks" that the two companies were in could have easily been regarding something like this.

Online Ads Need to Be More Engaging
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A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads are more effective than online ads. The study looked at 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes.

They used eye-tracking software to determine the circumstances for when online ads were actually seen by participants. Highlights of the study include:

Micrsoft on Why UK Advertisers Should Use adCenter

Microsoft faces some pretty tough competition in the pay-per-click space. On the adCenter blog today, they have posted some reasons they think users (at least in the UK) would benefit more from adCenter than its "main adCentercompetitor."

Google AdWords Gets a New Payment Option

Google has introduced a new feature for AdWords called "Make a Payment," which allows users to initiate a credit card payment for any amount they want, when it’s convenient for them. The feature allows for overpaying to cover future costs as well.

More Ways to Use Google to Boost Your Marketing Potential
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Have you ever checked out Google’s Insights for Search? Basically it’s a set of tools launched last summer that let you look at trends in search to help you apply them to your own marketing campaigns. "See what the world is search for," as the product’s slogan goes.

Google Dabbling in AdWords Favicons
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Google is testing the inclusion of favicons in AdWords ads. Barry Schwartz at Search Engine Roundtable has the following screenshot:

Google to Serve Ads Based on Browsing History
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Google Ads Getting More TargetedGoogle has announced the launch of "Interest-based" advertising as a beta test for the company’s partner sites and on YouTube. In other words, Google will be serving ads based on sites users visit.

Learning from Google & Further Monetizing Your eCommerce Site
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John Federman of Searchandise CommerceThe number of businesses selling online is quite large, and its only growing. Advertisers need spots where they can shine.  I spoke with John Federman, President and CEO of Searchandise Commerce about some things that can not only give those spots to advertisers, but earn eCommerce sites

Online Advertising in Australia Grows 27% in 2008
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Online Advertising in Australia hasn’t been doing too bad. In fact, according the Online Advertising Expenditure Report from the Interactive Advertising Bureau (IAB), online advertising dollars in Australia have risen 27% to $1.7 billion over 2008.

Got AdWords Ideas? Checkout the AdWords Wishlist
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Last week, Google used its Google Moderator product to call upon users to give them ideas for improving Google Mobile. It allowed people to submit ideas and vote others up or down. This would give Google an idea of the ones that were most in demand.

Online Advertising’s Relationship with Holiday Traffic
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Nielsen Online has shared some interesting data regarding advertising on the web during the holiday season. This look comes after finding that there was 10% growth in retail site traffic.

Nachi Lolla at the Nielsen Blog wondered if the advertising strategies of these retailers had anything to do with that traffic. Lolla writes:

How Google Detects Click Fraud
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Even as we approach the end of 2008, click fraud is still something that needs to be dealt with in the search engine advertising industry. Google takes a number of precautions to keep it under control though.