All Posts Tagged Tag: ‘search engine advertising’

Google Expands “Analyze Competition” AdWords Feature

A couple months ago, Google introduced the "Analyze Competition" feature for AdWords advertisers. This can be found in the "opportunities" tab.

The feature was initially only available to a small number of advertisers using the English language AdWords interface. Today, Google announced that it is expanding. Now the feature is available for all English language accounts.

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Microsoft adCenter Expands Negative Keyword Limits

Microsoft announced that it has expanded negative keyword limits in adCenter. This should be of particular interest now that Yahoo and adCenter are coming together.

If you’re not familiar with negative keywords, advertisers can prevent their ads from appearing in response to certain search queries using negative keywords (specific words or phrases that help prevent ads from being displayed to customers who are unlikely to click).

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Does Google Offer Too Many Ad Formats?

The Wall Street Journal is running a piece discussing how tech companies (like Google, Yahoo, AOL, Groupon, etc.) are touting new online ad formats. Author Jessica E. Vascellaro has some quotes from Google CEO Eric Schmidt about some things the company is thinking about within this realm.

For one, according to this piece, Schmidt says Google is looking at addressing an apparently popular concern from advertisers – that there are too many ad formats to choose from.

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Yahoo on Search and Advertising Post Microsoft Deal

Now that Yahoo and Microsoft have received DoJ and EU approval on their search and advertising deal, Yahoo is doing plenty of talking about what the deal will mean for its search engine and its advertisers.

The two companies have a Search Alliance page set up that gives some insight about what to expect, such as:

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Report Suggests More Revenue, but Less Advertisers for Google

AdGooroo, a competitive intelligence agency, has released a new report, which indicates that there as has been a decrease in active advertisers for Google, despite projected Q4 gains.

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