All Posts Tagged Tag: ‘search engine advertising’

Google Expands “Analyze Competition” AdWords Feature

A couple months ago, Google introduced the "Analyze Competition" feature for AdWords advertisers. This can be found in the "opportunities" tab.

The feature was initially only available to a small number of advertisers using the English language AdWords interface. Today, Google announced that it is expanding. Now the feature is available for all English language accounts.

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Microsoft adCenter Expands Negative Keyword Limits

Microsoft announced that it has expanded negative keyword limits in adCenter. This should be of particular interest now that Yahoo and adCenter are coming together.

If you’re not familiar with negative keywords, advertisers can prevent their ads from appearing in response to certain search queries using negative keywords (specific words or phrases that help prevent ads from being displayed to customers who are unlikely to click).

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Does Google Offer Too Many Ad Formats?

The Wall Street Journal is running a piece discussing how tech companies (like Google, Yahoo, AOL, Groupon, etc.) are touting new online ad formats. Author Jessica E. Vascellaro has some quotes from Google CEO Eric Schmidt about some things the company is thinking about within this realm.

For one, according to this piece, Schmidt says Google is looking at addressing an apparently popular concern from advertisers – that there are too many ad formats to choose from.

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Yahoo on Search and Advertising Post Microsoft Deal

Now that Yahoo and Microsoft have received DoJ and EU approval on their search and advertising deal, Yahoo is doing plenty of talking about what the deal will mean for its search engine and its advertisers.

The two companies have a Search Alliance page set up that gives some insight about what to expect, such as:

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Report Suggests More Revenue, but Less Advertisers for Google

AdGooroo, a competitive intelligence agency, has released a new report, which indicates that there as has been a decrease in active advertisers for Google, despite projected Q4 gains.

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Google Gives AdWords Users New Alert Options

Google has introduced a couple of new alert options for AdWords advertisers. Users can of course use account alerts, and can also use custom alerts. Now Google has added new alerts for keyword and budget ideas, which are personalized tips to help users improve their campaigns’ effectiveness. These are in the "opportunities" tab.

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Google Does Some AdWords Experimenting

Google has been messing around with AdWords ads on search results a bit this week. Earlier this week, you may have started noticing that the ads have been pushed into the left, making for results pages feeling a bit more compact.

Presumably, the move was to inspire more clicks. The sponsored results are now closer to the organic results, and may be noticed by searchers a little more. The growing adoption of wider screens may also play a role.

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Google Talks Future of Search Advertising

Google AdWords Business Product Management Director Nicholas Fox gave a keynote speech at Search Engine Strategies. He talked about where the search industry is going, and where it’s been.

On the history of AdWords, he says Google quickly realized that banner ads didn’t make sense with search, sow they tried the text ad, and it has worked pretty well. Google is now running over a billion text ad auctions a day.

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Search Ads Convert Better with Display

eZanga is a company that prides itself on providing online advertisers with local, regional, and national advertising with high ROI. The company has now launched display advertising with search.

CEO Rich Kahn tells WebProNews about the significance of this, and talks about why things are looking bright for online advertising, and specifically display advertising.

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Google Lets You Simulate AdWords Performance

Google launched an interesting new feature to the AdWords interface that lets you see what could have been if you had bid differently. The feature, called the Bid Simulator, shows you the potential impact of your bid on your advertising results.

"While it can’t predict the future, the bid simulator allows you to explore what could have happened if you had set different keyword-level bids," says Dan Friedman of Google’s Inside AdWords crew.

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New Local Ad Strategy for AdWords

Today Google announced a new AdWords feature called location extensions. The feature allows advertisers to add dynamic addresses to their ads.

"If you’re a business owner, you can set up extensions by linking an AdWords campaign to your Local Business Center (LBC) account," explains Emel Mutlu of Google’s Inside AdWords Crew. "If you’re not the primary business owner of the locations you’re advertising, you can manually enter addresses directly into AdWords."

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Using Google’s Conversion Optimizer

Google announced that Conversion Optimizer is now available for more campaigns. Now any campaign with at least 15 conversions in the last 30 days will be able to use it. Conversions can be tracked through AdWords Conversion Tracking or as linked Google Analytics Goals.

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LookSmart Intros Tool for Serving Best-Performing Ads

LookSmart announced a new tool called SmartRotation today. It is a cost-per-action (CPA) driven tool that automatically serves the best-performing ad creative in an ad group based on conversion data from a tracking pixel.

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Google Aims to Help Advertisers Improve Conversions

There have been a couple of videos recently highlighted on Google company blogs that AdWords advertisers should pay attention to if their conversions are not where they want them to be. These videos deal with landing pages and ad copy.

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Ads Convert Better on Bing Than on Live Search?

Online marketing firm the Search Agency says that based on analysis of its own accounts, Microsoft search ads appear to be performing better since Bing launched.  The firm looked at the final three weeks of Live Search’s existence, and the first three of Bing’s.

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Yahoo Talks Details of New Display Ads

As reported earlier, Yahoo! has launched a new self-serve display advertising solution called Yahoo! My Display Ads. A Yahoo spokesperson was kind enough to answer a few questions about the service for WebProNews.

Chris Crum: Are there templates that support video and rich media?

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Yahoo Goes the Display Ad Route

Yahoo has launched a new self-serve display advertising solution called Yahoo My Display Ads. The company says the solution is designed to help small and medium-sized businesses easily reach their target audience via Yahoo and its network of partner sites.

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Microsoft Sues Alleged Click Fraudsters

Reuters and the Wall Street Journal are both reporting that Microsoft is suing three people, accusing them of click fraud. The company apparently filed a complaint on Monday in a US federal Court in Seattle.

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Are You Prepared for the New AdWords Interface?

Google announced today that it has two updates regarding the release of the New Adwords Interface. For one, they’ve made the interface available to everyone who uses AdWords Standard Edition. Secondly, Google has begun the migration process already with a small number of accounts.

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Are Local Businesses Trying Hard Enough with Paid Search?

On Friday, the Interactive Advertising Bureau announced that the US had reached $5.5 billion in online ad revenue for the first quarter. This was down a bit from last year, but that’s not too bad considering the state of the economy. In fact, you’d be hard pressed to find other ways to advertise your business that are as cost-effective.

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Bing Algorithm and Advertising Questions Answered

Microsoft has posted a FAQ page for adCenter advertisers wondering just what Bing has in store for them. One question pertained to Bing’s algorithm, to which Microsoft’s Carolyn Miller responded:

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Google Shares 6 Ways to Maximize Your AdWords Investment

Google says AdWords’ real-time targeting and reporting are ideal for finding an efficient way to reach customers in the economic downturn. The company has detailed six tactics for maximizing your AdWords investment.

1. Focus your ads on low prices and savings.

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See Google Queries That Resulted in a Click

Google is expanding the Search Query Performance Report for AdWords. The goal is to provide users with more visibility into the performance of ads and to aid in the decision process.

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Longer Search Queries Hurting PPC Clicks?

Advertisers using paid search may find that they have to adapt to the habits of searchers. And there have been indications that searchers are using longer queries to find what they are looking for these days.

comScore shares some rather interesting data showing that the number of paid clicks has grown 3 times slower than the total number of queries in the US since January 2007. Look at these graphs:

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Yahoo Testing Favicons in Sponsored Ads

Yahoo is testing the use of favicons in sponsored ads. When a user searches for your domain name, your favicon will appear in your sponsored result.

Yahoo looks at the example of Expedia. You can see how it looks in the following screenshot:

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Google Expands New AdWords Interface Beta

Google announced today that it has expanded the beta testing for the new AdWords interface. It is now available in ten languages to most active AdWords accounts.

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Yahoo Web Analytics Gets an Upgrade

Yahoo has given the Yahoo Web Analytics interface a new look and some new features. These new demographics and interest group reports, as well as new segmentation, filters, a demographics and interest groups dashboard, the ability to create more scheduled reports, and custom fields with more actions.

New reports included in the new dashboard include:

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Google Looking for Revenue Stimulus in Australia?

Google Australia is giving away a free AdWords campaign worth $75 to small and medium-sized businesses that don’t already use AdWords. This would seem like a good way to get new users on board.

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CPC Declines on Big 3 Search Engines, ROI Strong

Average cost-per-click in the US declined last year on the big three search engines according to research from Efficient Frontier. Google’s fell 14%, Yahoo’s fell 16%, and Microsoft’s fell 28% over a year’s time (via CNET). Essentially the study indicates that less money was spent per search ad.

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Google Familiarizes AdWords Users with New Interface

Google is of course testing a new interface for AdWords, and to prepare users for an easy transition, Google is putting out the resources to ensure they’re up to speed. For one, the company’s Inside AdWords Blog has announced "New Interface Thursdays." Each Thursday, they will provide an in-depth look at new features, tips and tricks, product updates, announcements, etc.

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Google and Microsoft Competing for Twitter Deal?

Kara Swisher at Boomtown claims to have a scoop from "many sources with knowledge of the situation" that Google and Microsoft are battling for a search advertising deal with Twitter. Swisher recently dispelled rumors that Google was close to acquiring Twitter, but the "talks" that the two companies were in could have easily been regarding something like this.

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Online Ads Need to Be More Engaging

A study from McPheters & Company in co-operation with Condé Nast and CBS Vision found that magazines and TV ads are more effective than online ads. The study looked at 30-second TV ads, full-page 4-color magazine ads, and Internet banner ads in standard sizes.

They used eye-tracking software to determine the circumstances for when online ads were actually seen by participants. Highlights of the study include:

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Micrsoft on Why UK Advertisers Should Use adCenter

Microsoft faces some pretty tough competition in the pay-per-click space. On the adCenter blog today, they have posted some reasons they think users (at least in the UK) would benefit more from adCenter than its "main adCentercompetitor."

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Google AdWords Gets a New Payment Option

Google has introduced a new feature for AdWords called "Make a Payment," which allows users to initiate a credit card payment for any amount they want, when it’s convenient for them. The feature allows for overpaying to cover future costs as well.

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More Ways to Use Google to Boost Your Marketing Potential

Have you ever checked out Google’s Insights for Search? Basically it’s a set of tools launched last summer that let you look at trends in search to help you apply them to your own marketing campaigns. "See what the world is search for," as the product’s slogan goes.

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Google Dabbling in AdWords Favicons

Google is testing the inclusion of favicons in AdWords ads. Barry Schwartz at Search Engine Roundtable has the following screenshot:

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Google to Serve Ads Based on Browsing History

Google Ads Getting More TargetedGoogle has announced the launch of "Interest-based" advertising as a beta test for the company’s partner sites and on YouTube. In other words, Google will be serving ads based on sites users visit.

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Learning from Google & Further Monetizing Your eCommerce Site

John Federman of Searchandise CommerceThe number of businesses selling online is quite large, and its only growing. Advertisers need spots where they can shine.  I spoke with John Federman, President and CEO of Searchandise Commerce about some things that can not only give those spots to advertisers, but earn eCommerce sites

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Online Advertising in Australia Grows 27% in 2008

Online Advertising in Australia hasn’t been doing too bad. In fact, according the Online Advertising Expenditure Report from the Interactive Advertising Bureau (IAB), online advertising dollars in Australia have risen 27% to $1.7 billion over 2008.

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Got AdWords Ideas? Checkout the AdWords Wishlist

Last week, Google used its Google Moderator product to call upon users to give them ideas for improving Google Mobile. It allowed people to submit ideas and vote others up or down. This would give Google an idea of the ones that were most in demand.

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Online Advertising’s Relationship with Holiday Traffic

Nielsen Online has shared some interesting data regarding advertising on the web during the holiday season. This look comes after finding that there was 10% growth in retail site traffic.

Nachi Lolla at the Nielsen Blog wondered if the advertising strategies of these retailers had anything to do with that traffic. Lolla writes:

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How Google Detects Click Fraud

Even as we approach the end of 2008, click fraud is still something that needs to be dealt with in the search engine advertising industry. Google takes a number of precautions to keep it under control though.

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Tips for Optimizing Your AdSense

Google has kicked off a series of videos for AdSense tips at the Inside AdSense blog. This is an effort to help publishers get the most out of their AdSense accounts. After all, the better publishers make out from the program, the better the program will continue to perform for Google right?

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Utilizing Match Types Can Save Your SEM Dollars

Google’s been offering some great AdWords tips lately. Specifically, they recently discussed the advantages of using the broad match option and the negative keyword option. Mike McDonald also spoke with Ken Jurina of Epiar about the negative keyword option in the following interview at PubCon.

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Ad Testing Tips From Yahoo

Google’s not the only one passing out some tips to get businesses ready for the holidays. They recently offered some tips for utilizing Google Analytics, Google Checkout, and of course, the ever-popular, Google AdWords. Had their deal with Yahoo gone through, you may have been able to incorporate some of these tips with Yahoo’s advertising platform, but it seems that it was not meant to be.

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Search Ads Vs. Display Ads?

Many online advertisers continue to struggle with the decision to use either search engine advertising or display advertising. Google AdWords, Yahoo Search Marketing, Microsoft AdCenter and the like, or good old fashioned banner displays. Both offer valid reasons, and each outperforms the other in different areas.

Why Not Use Both?

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Google Provides Some AdSense Filtering Tips

Due to an increased show of interest from AdSense publishers in filtering ads, Arlene Lee of AdSense Publisher Support discussed a couple of tools at the Inside AdSense Blog.

Competitive Ad Filter

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Yahoo Continues Quest for Relevancy

Yahoo is still awaiting approval from the U.S. Department of Justice on their proposed search advertising deal with Google, but that has not stopped them from making adjustments to their own advertising platform. In fact, some think they might even be doing it to emphasize to critics of the deal, that they are still serious about their own advertising endeavors, and are not just bowing down to the forces of Google.

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Google Kicks it Old School with AdWords

Hot on the heels of the recently launched MySpace MyAds platform, which lets users easily create their own display ads to run across the social network, Google has decided to go down a similar path with its largely popular AdWords service.

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