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Microsoft Extends Revenue Guarantee To Yahoo In ‘Search Alliance’

Microsoft Extends Revenue Guarantee To Yahoo In ‘Search Alliance’

By Chris Crum May 7, 2013

In a recent financial filing, Yahoo cited that Microsoft extended its revenue guarantee in the two companies’ ongoing “search alliance”. This is a guarantee that Microsoft has so far failed to live up to, but continues to extend, presumably, to …

Google Still Courting Yahoo's Ad Properties Google Still Courting Yahoo's Ad Properties
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You have to wonder at what point Google is just trying to get Microsoft’s goat when it comes to making purchases or if Google really is honestly trying to stay ahead of the pack. Case in point: Yahoo. Last year, …

Search Alliance Now Final In UK, France, Ireland Search Alliance Now Final In UK, France, Ireland

In mid-April, Microsoft announced that the Microsoft-Yahoo Search Alliance was nearly final in the UK, Ireland and France, after announcing the expansion into these countries in February. The ad transition began on April 18. Today, Microsoft announced that the transition …

Microsoft SMB Ads Rebranded to Bing/Yahoo Microsoft SMB Ads Rebranded to Bing/Yahoo

Microsoft announced that it is rebranding its advertising product for SMBs as “Bing, powered by Bing and Yahoo! Search”. The company says that this is to simplify the way small business search advertisers do business with Microsoft. “By aligning with …

Search Alliance Nearly Final In UK, Ireland, France Search Alliance Nearly Final In UK, Ireland, France

In February, Microsoft and Yahoo announced that they were expanding their “search alliance” in the UK, France and Ireland. Today, they announced they’re about to enter the final stage of its implementation in these countries, and will start combining Bing …

adCenter About To Have 10,000 Less Cities To Target adCenter About To Have 10,000 Less Cities To Target

Microsoft announced some new location targeting changes that it’s getting ready to implement in adCenter, which provides the ads on not only Bing, but Yahoo in an increasing number of countries. The changes are only coming to the U.S. and …

Changes Come To Microsoft adCenter Changes Come To Microsoft adCenter

Microsoft is discussing some changes it has rolled out to adCenter over the past few weeks. They should be improvements to the platform, as the company says they’re all based almost exclusively on customer feedback.The company runs down the list …

Noteworthy Videos
Yahoo and Bing: Look How Well Our Ads Are Doing Yahoo and Bing: Look How Well Our Ads Are Doing
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As you may know, Microsoft and Yahoo have a “search alliance” which sees Microsoft powering Yahoo’s organic search results, as well as migrating Yahoo Search Marketing to Microsoft’s adCenter. The organic transition has already happened worldwide, and the ad platform …

Microsoft / Yahoo Search Alliance Expands Microsoft / Yahoo Search Alliance Expands

Microsoft and Yahoo have begun the migration of Yahoo Search Marketing accounts in the UK, Ireland and France to Microsoft adCenter. This is, of course, part of the “Search Alliance” between the two companies, with Microsoft powering Yahoo Search, both …

Yahoo Revenue Drop Attributed to Microsoft Deal Yahoo Revenue Drop Attributed to Microsoft Deal

Yahoo released its earnings report for Q3. This includes revenue excluding traffic acquisition costs of $1,072 million for the quarter, down 5% year-over-year. Income from operations also decreased 6% to $177 million compared to $189 year-over-year. The company says the …

Yahoo Microsoft Search Alliance To Launch in Europe This Week Yahoo Microsoft Search Alliance To Launch in Europe This Week
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Yahoo issued an update today indicating that its “Search Alliance” with Microsoft will get underway in Europe as soon as August 3rd. That goes for Yahoo UK, France, Germany, Spain and Italy. It won’t be a full-on transition to the …

Yahoo-to-Microsoft Ad Transition Period Drawing to a Close
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The deadline for Yahoo Search Marketing advertisers to transition their campaigns to Microsoft’s adCenter is approaching. You’ve had ample time to do, but there are no doubt some procrastinators out there. 

Microsoft, Yahoo Complete Search Transition in the U.S. and Canada

Microsoft and Yahoo have completed their "Search Alliance" transition in the U.S. and Canada. 

Microsoft Extends adCenter Support Hours During Transition
Microsoft just announced that it is extending its support hours for adCenter during its paid search transition. 

"Whether you prefer to tweet, post a question in our forums or pick up the phone and speak to a real person, you’ve got several options for getting help with all things adCenter," says Microsoft’s Tina Kelleher. 

Bing Takes #2 Spot in Search, Even Without Yahoo’s Help
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Nielsen shared some new search market findings, indicating that Bing has overtaken Yahoo as the number two search engine in the U.S. for the first time. That’s MSN/Windows Live/Bing, to be more precise, which holds 13.9% of the market (as of August), according to the firm.

Yahoo holds a 13.1% share, a decline from 14.6% in July. Google saw little change, but accounted for 65% of all U.S. searches. 

Yahoo Completes Bing Transition for Organic Results (in US and Canada)
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Last week, Yahoo announced that it had begun transitioning Bing results into Yahoo results – a product of the Search Alliance between Yahoo and Microsoft. Now, the companies have announced that the transition of organic results in the U.S. and Canada is complete.

This applies to web, image, and video search on Yahoo for both the desktop and mobile experiences of Yahoo Search.

Yahoo: BOSS in, SearchMonkey Out
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Yahoo and Microsoft announced the beginning of the transition of organic search results today, but since the original announcement of the deal, it has been unclear what would happen to the Yahoo Search BOSS and SearchMonkey tools. That is because Yahoo had yet to make up its mind.

Yahoo’s mind has now been made up. BOSS will carry on, and SearchMonkey won’t.