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Yahoo’s Search Market Share Reportedly Lowest It’s Ever Been

Yahoo’s Search Market Share Reportedly Lowest It’s Ever Been

By Chris Crum July 18, 2014

comScore should be releasing its latest U.S. search market numbers soon, but as Greg Sterling reports, some analysts got them early, and have been talking about them. Yahoo has reportedly fallen below 10% market share, which is the lowest it’s …

Microsoft Extends Revenue Guarantee To Yahoo Microsoft Extends Revenue Guarantee To Yahoo

In a recent financial filing, Yahoo cited that Microsoft extended its revenue guarantee in the two companies’ ongoing “search alliance”. This is a guarantee that Microsoft has so far failed to live up to, but continues to extend, presumably, to …

Yahoo Is Not Pleased With Its Microsoft Search Deal Yahoo Is Not Pleased With Its Microsoft Search Deal
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That big Yahoo Microsoft search deal is not working as well as Yahoo would like. Do you think Yahoo will sever its ties with Microsoft prematurely? Do you think it should? Share your thoughts in the comments. CEO Marissa Mayer …

Microsoft Wouldn't Make It Easy For Yahoo To Leave Microsoft Wouldn't Make It Easy For Yahoo To Leave
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One thing seems clear. Yahoo is working on a turnaround in search. What is less clear is how big a role Microsoft will play in that. Last month, when Yahoo released its earnings report for Q4 and the full year …

Yahoo Calls Out Partner Microsoft In Blog Post Yahoo Calls Out Partner Microsoft In Blog Post
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Yahoo slammed Microsoft today over its use of “Do Not Track” by default in Internet Explorer 10. This is interesting on several levels, but most notably because Yahoo and MIcrosoft are partners in search and advertising. Together, they have put …

Yahoo and Microsoft Introduce The Yahoo Bing Network Yahoo and Microsoft Introduce The Yahoo Bing Network
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Microsoft and Yahoo have announced the Yahoo Bing Network as the official name for their combined search marketplace, which came about as the result of the companies’ “Search Alliance” partnership. Likewise, Microsoft adCenter has become simply Bing Ads. “Bing Ads …

Google Still Courting Yahoo's Ad Properties Google Still Courting Yahoo's Ad Properties
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You have to wonder at what point Google is just trying to get Microsoft’s goat when it comes to making purchases or if Google really is honestly trying to stay ahead of the pack. Case in point: Yahoo. Last year, …

Search Alliance Now Final In UK, France, Ireland Search Alliance Now Final In UK, France, Ireland

In mid-April, Microsoft announced that the Microsoft-Yahoo Search Alliance was nearly final in the UK, Ireland and France, after announcing the expansion into these countries in February. The ad transition began on April 18. Today, Microsoft announced that the transition …

Microsoft SMB Ads Rebranded to Bing/Yahoo Microsoft SMB Ads Rebranded to Bing/Yahoo

Microsoft announced that it is rebranding its advertising product for SMBs as “Bing, powered by Bing and Yahoo! Search”. The company says that this is to simplify the way small business search advertisers do business with Microsoft. “By aligning with …

Search Alliance Nearly Final In UK, Ireland, France Search Alliance Nearly Final In UK, Ireland, France

In February, Microsoft and Yahoo announced that they were expanding their “search alliance” in the UK, France and Ireland. Today, they announced they’re about to enter the final stage of its implementation in these countries, and will start combining Bing …

adCenter About To Have 10,000 Less Cities To Target adCenter About To Have 10,000 Less Cities To Target

Microsoft announced some new location targeting changes that it’s getting ready to implement in adCenter, which provides the ads on not only Bing, but Yahoo in an increasing number of countries. The changes are only coming to the U.S. and …

Changes Come To Microsoft adCenter Changes Come To Microsoft adCenter

Microsoft is discussing some changes it has rolled out to adCenter over the past few weeks. They should be improvements to the platform, as the company says they’re all based almost exclusively on customer feedback.The company runs down the list …

Yahoo and Bing: Look How Well Our Ads Are Doing Yahoo and Bing: Look How Well Our Ads Are Doing
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As you may know, Microsoft and Yahoo have a “search alliance” which sees Microsoft powering Yahoo’s organic search results, as well as migrating Yahoo Search Marketing to Microsoft’s adCenter. The organic transition has already happened worldwide, and the ad platform …

Microsoft / Yahoo Search Alliance Expands Microsoft / Yahoo Search Alliance Expands

Microsoft and Yahoo have begun the migration of Yahoo Search Marketing accounts in the UK, Ireland and France to Microsoft adCenter. This is, of course, part of the “Search Alliance” between the two companies, with Microsoft powering Yahoo Search, both …

Yahoo Revenue Drop Attributed to Microsoft Deal Yahoo Revenue Drop Attributed to Microsoft Deal

Yahoo released its earnings report for Q3. This includes revenue excluding traffic acquisition costs of $1,072 million for the quarter, down 5% year-over-year. Income from operations also decreased 6% to $177 million compared to $189 year-over-year. The company says the …

Yahoo Microsoft Search Alliance To Launch in Europe This Week Yahoo Microsoft Search Alliance To Launch in Europe This Week
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Yahoo issued an update today indicating that its “Search Alliance” with Microsoft will get underway in Europe as soon as August 3rd. That goes for Yahoo UK, France, Germany, Spain and Italy. It won’t be a full-on transition to the …

Yahoo-to-Microsoft Ad Transition Period Drawing to a Close
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The deadline for Yahoo Search Marketing advertisers to transition their campaigns to Microsoft’s adCenter is approaching. You’ve had ample time to do, but there are no doubt some procrastinators out there.