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All Posts Tagged Tag: ‘search alliance’

Bing Sheds Light On Yahoo Click Volume

Last month, Microsoft and Yahoo announced some changes to their ongoing search and advertising partnership. Under the new terms, Yahoo would gain increased flexibility to enhance its own search experience on any platform. Also as part of the agreement, Microsoft would be the exclusive salesforce for ads delivered by its own Bing Ads platform, and Yahoo would continue to be …

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Yahoo Could Still Drop Microsoft Soon

Last week, Yahoo and Microsoft announced that they have reworked the terms of their search partnership after extending a deadline for coming to new terms. This followed speculation that Yahoo could put an end to the companies’ relationship, as CEO Marissa Mayer’s alleged unhappiness with the deal has been widely reported in the past. The companies decided to stay together, …

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Is Yahoo About To Drop Bing?

Well, here’s another juicy layer to add to the speculation about whether or not Yahoo and Microsoft will soon end their search alliance. Yahoo has reportedly been building its own mobile search engine that it’s currently testing, and that experience removes the “Powered by Bing” stamp that has been attached to Yahoo’s search results since the alliance took effect. Should …

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Should Yahoo & Microsoft End Their Search Alliance?

The question of whether or not Yahoo and Microsoft will remain search partners is up in the air. The two companies have a decision to reach within the next month or so. In one scenario, the two companies could part ways. In another, they could agree to extend the existing relationship. In yet another, they could continue as partners, but …

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Yahoo Really Wants That Apple Deal

Yahoo made some big waves in late 2014 when it partnered with Mozilla to replace Google as the default search experience in Firefox. Apple’s similar deal with Google is near its expiration, and Yahoo CEO Marissa Mayer seems really interested in that. Do you think Apple should drop Google and go with a different search provider like Yahoo or Microsoft? …

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Yahoo Bing Network Search/Click Volumes Double YoY

Yahoo Search has been making headlines lately thanks to a five-year partnership with Mozilla, which sees the search engine become the default in the Firefox browser. The version that implements this just came out this week. When Yahoo released its latest earnings report, it revealed that its search business is actually doing better than its display ad business. It would …

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Report: Yahoo/Bing Sees Biggest Paid Search Market Share Increase In 5 Years

The search alliance between Yahoo and Bing saw its biggest market share increase against Google in five years in Q3, in terms of paid search in the U.S., according to a new report from IgnitionOne. The report says the partnership saw its best showing since Q1 2009 as it increased to 25% compared to Google’s 75%. Yahoo/Bing is also getting …

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Yahoo’s Search Market Share Reportedly Lowest It’s Ever Been

comScore should be releasing its latest U.S. search market numbers soon, but as Greg Sterling reports, some analysts got them early, and have been talking about them. Yahoo has reportedly fallen below 10% market share, which is the lowest it’s ever been. According to Sterling’s report, the numbers shake out like this: Google (67.6%), Bing (19.2%), Yahoo (9.8%), Others (3.4%). …

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Mayer Reportedly ‘Hates’ Microsoft Deal

It’s been increasingly clear that Yahoo isn’t happy in its “Search Alliance” with Microsoft, a deal that is to last a total of ten years (it was announced in ’09) if it plays out. Last month, Kara Swisher, frequent bearer of juicy Yahoo gossip and memo leakery, reported that Yahoo CEO Marissa Mayer is plotting an exit strategy rom the …

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Yahoo Reportedly Plotting Exit From Microsoft Search Deal

Apparently Marissa Mayer and Yahoo are fast-tracking a way out of the company’s “Search Alliance” with Microsoft, which currently sees Bing powering the technology behind Yahoo searches. This is according to Kara Swisher, who is probably more familiar with the internal workings of Yahoo than a significant portion of Yahoo’s own staff. Swisher frequently obtains and reports on internal memo …

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Yahoo Is Getting 31% Of Its Revenue From Microsoft Deal

The relationship between Yahoo and Microsoft has been a little rocky this year, but it has come out that the “Search Alliance” between the two companies is generating as much as 31% of Yahoo’s revenue. The SEC reportedly sent letters to Yahoo asking for more details on its revenue from search and display advertising. Bloomberg reports (via Danny Sullivan): The …

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Yahoo Microsoft ‘Search Alliance’ Encounters More Friction

More friction between Microsoft and Yahoo regarding the two companies’ “Search Alliance” has been made public thanks to court documents obtained by Reuters. The two companies have been having a quiet legal battle about rolling out Microsoft’s Bing search technology on Yahoo in Taiwan and Hong Kong – the last two of sixteen markets – which are supposed to make …

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