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All Posts Tagged Tag: ‘search’

Pinterest Gets Better At Vertical Search, Launches ‘Guided Search’

Pinterest is positioning itself as more than just a place to pin cool pictures. It also wants to help you find ideas for things. It’s not as though people haven’t already been using it for that purpose (especially for recipes), but now the company trying to make it easier. Pinterest announced the launch of Guided Search to help people find …

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Google Starts Weekly Trends Roundup

Google announced that it will be sharing “a regular look back” at some of the top trending searches each Friday. We’ll see if this lasts longer than the monthly lists of algorithms they used to post, or if people will become “bored” with them, and Google stops putting them out. Discussing last week’s trends, Emily Wood writes, “People were looking …

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Should Apple Replace Google Search With Yahoo On iPhones And iPads?

Rumor has it that Yahoo is focused on trying to convince Apple to switch the default search experience on iOS to Yahoo rather than Google. Would you like to see this happen? Let us know in the comments. Kara Swisher at Re/code, who frequently reports on chatter from within Yahoo, has sources who say CEO Marissa Mayer and SVP of …

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This Infographic Compares Search And Social Advertising Across 6 Important Metrics

Kenshoo has put out an interesting infographic comparing the performance of search and social advertising. As it notes in the highlights, spend and advertiser revenue for both have been strong, social is growing faster, and both deliver positive ROI with revenue growing faster than spend. The most interesting part, however, is the side-by-side comparison of cost-per-click, spend, advertiser revenue, impressions, …

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Google Still Needs Websites To Help It Answer Questions

As Google’s Knowledge Graph continues to give users “quick answers” to their queries, it reduces the need to have to click over to another website. Google has quietly been serving a new kind of Knowledge Graph-style result, however, which actually appears to rely on good old fashioned organic results to fill in the missing gaps in “knowledge”. Dr. Peter J. …

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Flight MH370 Search Narrowed, But Delayed

Flight MH370 was officially announced to be in a desolate area of the Indian Ocean around 1500 miles west of Perth, Australia on Monday. However, the area is a wide and unpredictable one with strong currents and trenches up to 3 miles deep. This will continue to challenge those that are still searching. “We’re not searching for a needle in …

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Users Search For Specific Brands, Have To Scroll Past Competing Services From Google

Website owners often complain that Google is pushing organic results down the search results pages by putting its own services at the top. Google’s response is something like, “You’re the corkscrew, and we’re the Swiss Army Knife.” One of our readers, by the way, had this to say in response, “Got it backwards google… knowledge graph is totally the corkscrew… …

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LinkedIn Recruiter Gets Searchable Custom Fields

LinkedIn announced that it has made custom fields searchable in LinkedIn Recruiter, potentially making the search tool more useful for finding people based on very specific criteria. LinkedIn uses the example of a candidate who isn’t available until a certain date, and a recruiter that uses the custom field search to find him based on the noted date. To use …

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Bing, OneDrive Team Up For Bing Rewards Promotion

Can two segments of the same company team up? Aren’t they already a team? These are the questions we must ask ourselves as Bing teams up with OneDrive for a new promotion. Bing announced today that Bing Rewards members can use 100 credits to snag 100GB of free OneDrive storage for a year. That much storage usually costs $50 per …

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Twitter Launches Promoted Accounts In Search

Twitter announced the addition of a new format to its ad platform – Promoted Accounts in Search. Twitter will show these to users in search results along with recommendations of people to follow. Twitter says it automatically selects relevant search queries for presenting Promoted Accounts based on an advertiser’s targeting choices. Advertisers need not take any additional action to appear …

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Twitter Improves Search with New Filters

It would be in Twitter’s best interest to become a true search destination – to have people check Twitter when they want to find photos, videos, and news on breaking topics. Search is just one arm of Twitter’s possible reach when it comes to being a true news distribution service. Simply scrolling up and down the timeline is the preferred …

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Google Adds Knowledge Graph Info To Regular Search Results

Google has added a new drop-down box on some search results, providing information about the site the result comes from. It’s using the Knowledge Graph to provide this information. For example, this result from CivilWar.org provides such a box explaining that the site comes from Civil War Trust, a nonprofit organization. It even includes the founding date, and a little …

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