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All Posts Tagged Tag: ‘search’

Here’s Why Pinterest’s New Funding Is Good News For Your Business

Pinterest has reportedly raised a new $200 million round of funding, valuing the company at $5 billion. Investors are apparently impressed with the direction the already popular visual social media site is taking, which includes new native ads and enhancements to the search experience. Is Pinterest search part of your business strategy? Will it be in the future? Let us …

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Google: People Expect Search Ads To Be Locally Relevant

Google is sharing some new research on local search from Ipsos MediaCT and Purchased, which the search giant commissioned in order to get a better grasp on consumers’ local search behavior. The research looks at over 5,000 people, who completed an online survey or logged their smartphone search and in-store activities in a mobile diary. “Here’s what we learned,” says …

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Google: Links Will Become Less Important

Links are becoming less important as Google gets better at understanding the natural language of users’ queries. That’s the message we’re getting from Google’s latest Webmaster Help video. It will be a while before links become completely irrelevant, but the signal that Google’s algorithm was basically based upon is going to play less and less of a role as time …

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LinkedIn Charges You To View Full Names, But Only If You’re Logged In

For some reason, LinkedIn is hiding the last name of some members on profile pages when you’re logged in. This appears to be happening at least when you’re searching for a person on Google. As far as we can tell, it makes no sense. Darren Nix at 42floors pointed this out in a blog post, though I noticed it the …

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Pinterest Gets Better At Vertical Search, Launches ‘Guided Search’

Pinterest is positioning itself as more than just a place to pin cool pictures. It also wants to help you find ideas for things. It’s not as though people haven’t already been using it for that purpose (especially for recipes), but now the company trying to make it easier. Pinterest announced the launch of Guided Search to help people find …

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Google Starts Weekly Trends Roundup

Google announced that it will be sharing “a regular look back” at some of the top trending searches each Friday. We’ll see if this lasts longer than the monthly lists of algorithms they used to post, or if people will become “bored” with them, and Google stops putting them out. Discussing last week’s trends, Emily Wood writes, “People were looking …

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Should Apple Replace Google Search With Yahoo On iPhones And iPads?

Rumor has it that Yahoo is focused on trying to convince Apple to switch the default search experience on iOS to Yahoo rather than Google. Would you like to see this happen? Let us know in the comments. Kara Swisher at Re/code, who frequently reports on chatter from within Yahoo, has sources who say CEO Marissa Mayer and SVP of …

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This Infographic Compares Search And Social Advertising Across 6 Important Metrics

Kenshoo has put out an interesting infographic comparing the performance of search and social advertising. As it notes in the highlights, spend and advertiser revenue for both have been strong, social is growing faster, and both deliver positive ROI with revenue growing faster than spend. The most interesting part, however, is the side-by-side comparison of cost-per-click, spend, advertiser revenue, impressions, …

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Google Still Needs Websites To Help It Answer Questions

As Google’s Knowledge Graph continues to give users “quick answers” to their queries, it reduces the need to have to click over to another website. Google has quietly been serving a new kind of Knowledge Graph-style result, however, which actually appears to rely on good old fashioned organic results to fill in the missing gaps in “knowledge”. Dr. Peter J. …

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Flight MH370 Search Narrowed, But Delayed

Flight MH370 was officially announced to be in a desolate area of the Indian Ocean around 1500 miles west of Perth, Australia on Monday. However, the area is a wide and unpredictable one with strong currents and trenches up to 3 miles deep. This will continue to challenge those that are still searching. “We’re not searching for a needle in …

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Users Search For Specific Brands, Have To Scroll Past Competing Services From Google

Website owners often complain that Google is pushing organic results down the search results pages by putting its own services at the top. Google’s response is something like, “You’re the corkscrew, and we’re the Swiss Army Knife.” One of our readers, by the way, had this to say in response, “Got it backwards google… knowledge graph is totally the corkscrew… …

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LinkedIn Recruiter Gets Searchable Custom Fields

LinkedIn announced that it has made custom fields searchable in LinkedIn Recruiter, potentially making the search tool more useful for finding people based on very specific criteria. LinkedIn uses the example of a candidate who isn’t available until a certain date, and a recruiter that uses the custom field search to find him based on the noted date. To use …

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