All Posts Tagged Tag: ‘Scroogled’

Microsoft Scroogles Danny Sullivan Out Of A Scroogled Mug

It looks like Microsoft is “scroogling” the people that are actually buying into its “Scroogled” campaign. Back in November, the company added a Scroogled product page to its online store, where it started selling Scroogled mugs, a Scroogled hat and some Scroogled shirts. You know, so people can pay money for this stuff. Danny Sullivan (of Search Engine Land and …

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Microsoft Adds New Gmail Import Feature To Outlook.com In Hopes Of Stealing Away Users

Microsoft announced a new feature for Outlook.com aimed at making it easier for users to import their Gmail accounts. As you may know, much of Microsoft’s “Scroogled” efforts have slung mud at Gmail, in hopes of gaining more Outlook.com users. Interestingly enough, there aren’t nearly as many people complaining about Gmail these days as are complaining about Yahoo Mail, despite …

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Microsoft’s Latest Scroogled Ad Sets Its Sights On The Chromebook

I thought Microsoft’s Scroogled campaign couldn’t get any more bizarre when it unveiled official Scroogled merchandise last week. Turns out I was wrong. Microsoft released its latest Scroogled ad this week targeting Google’s line of Chromebook computers, and it brought Rick from Pawn Stars along for the ride. The basic gist of the ad is that Chromebooks are not a …

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Microsoft Kicks Off The Holidays With Scroogled Merchandise

The holidays are right around the corner and you’re desperately trying to find that last minute gift for your significant other. If they happen to absolutely hate Google, Microsoft may have just the thing for them. Just in time for the holidays, Microsoft has added a Scroogled product page to its online store. At this storefront, you can purchase a …

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Bing Thinks Students Are Getting Scroogled In Search Results

A new school year has just started, and students everywhere will soon be using Google to search for everything from history to math. Bing wants in on that student search action, and it’s not afraid to do a little mudslinging to promote its new Bing for Schools initiative. If you couldn’t already guess, we’ve been blessed with another Scroogled ad …

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New ‘Internal’ Microsoft ‘Scroogled’ Ad ‘Leaks’

Microsoft, who just received a cease and desist letter from Google for a separate issue, has now had a new “Scroogled” ad allegedly leak to the public, though it was allegedly meant for Microsoft employees. This one attacks Chrome, saying that it tracks you everywhere and whatnot. It’s unclear why Microsoft would bother to put together a Scroogled ad for …

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Microsoft Is Scroogling Again, And This Time It’s About Android

That didn’t take long. Just when we thought Microsoft was wrapping up the whole “Scroogled” thing, they’re back with a big new campaign, this time taking on Android. Scroogled, as you may or may not know, started as a holiday themed attack against Google over Google Shopping results. While it was Microsoft launching the bitter campaign, Google was painted as …

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Who Has It Right On Enhanced Campaigns: Google Or Bing?

In early February, Google introduced Enhanced Campaigns, which it described as an “evolution” of AdWords. While embraced by some advertisers, others do not like the direction Google has elected to take. Microsoft, Google’s competitor in the space and a frequent critic of numerous Google practices, has now laid out its policy aimed at attracting advertisers who don’t like Google’s new …

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Rep. Louie Gohmert Thinks We’re Being Scroogled

Microsoft’s latest, and now retired, Scroogled campaign focused on accusations that Google violates your privacy by screening your emails and serving ads. It’s true that Google does serve ads on emails through a computerized algorithm, but one congressman has bought into Microsoft’s claim. During an ECPA hearing this week, Rep. Louie Gohmert was questioning Google’s Richard Salgado about Gmail and …

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Microsoft’s ‘Scroogled’ Campaign Is On The Way Out [UPDATED]

Bing’s “Scroogled” campaign, the one that not-so-subtly claims that you’re getting screwed by Google on a everyday basis (Bing says that it’s not Screw-gled, but Scrooge-led, like Ebenezer). is on the way out. According to KQED, the TV, newspaper, and social media ad campaign is about to cease. “That part is about finished,” said Stefan Weitz, Microsoft senior director of …

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Is Gmail Privacy As Bad As Microsoft Says It Is?

Last week, Microsoft launched a new “Scroogled” campaign. In case you don’t recall, the company launched a campaign under that name during the holiday season, calling out Google Shopping for its paid Google Shopping model (a move that has been controversial). This time, Microsoft is using the “Scroogled” brand again to attack a decade-old feature of Google’s Gmail – the …

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Scroogled Petition Has 79K Signatures, Many Seem To Be Signing The Wrong Thing

Microsoft keeps on keeping on with this Scroogled thing. We’ve been alerted that there’s now an infographic to go along with it. The company says its Scroogled petition has reached 78,000 signatures (It’s actually at over 79K). It’s unclear how many of those signatures are actually related to the “issue” at hand. I don’t have time to browse through that …

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Microsoft Launches Outlook.com To All. Is It Better Than Gmail?

Microsoft has announced that Outlook.com, the new webmail offering it launched in limited preview last year, is officially launching worldwide to all. According to the company, it has already amassed 60 million users in 6 months. According to a report from Bloomberg, a third of that number is made up of people who switched from Gmail for their primary free …

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Valentine’s Day ‘Scroogled’ Video Has A Google ‘Cyborg’ Reading People’s Mail

As you may know, Microsoft recently resurrected its “Scroogled” campaign against Google, attacking Gmail in the latest round. More on the campaign here, but the premise is basically that Microsoft wants Gmail users to be aware that Google serves them ads based on the content of their messages. They’re framing it as a privacy issue, though Google doesn’t actually have …

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Bing Does Another, Slightly Different Blind Search Test

As you may have read, Microsoft is attacking Google again. This time, they’ve extended the “Scroogled” campaign to call out Google over ad targeting in Gmail, based on a feature that Google has openly implemented since Gmail came out. But that’s not all, Bing is also pushing the “Bing It On” campaign again as well, with some updated testing. Microsoft …

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Microsoft Uses “Scroogled” Ads To Attack Decade-Old Gmail Feature

Microsoft is at it again with a new “Scroogled” campaign (you know, the ads where Microsoft attacks Google for things). The whole thing is a promotion for Microsoft’s Outlook.com. The basic premise is that Google serves you ads in Gmail based on the content of your messages. Google has been doing this since Gmail launched in 2004. It’s been well …

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When Bing Gets Paid For Shopping Results, It’s A “Happy Accident”

Last month, Bing launched an attack campaign against Google Shopping, called “Don’t Get Scroogled“. Microsoft’s search engine has consistently been calling out Google’s recent transition form an anyone-can-get-in-for-free approach to a paid inclusion approach for Shopping results, as well as how Google has chosen to disclose this to consumers. Do you prefer Bing’s business practices to Google’s when it comes …

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Bing Has A New “Scroogled” Video

Bing keeps going on about this Scroogled thing. Now, they’ve put out a new video. Accompanying the video on the search engine’s blog is the following explanation: “Last week we launched the ‘Scroogled’ campaign to educate average people about what Google has done with their shopping site. Instead of showing you the most relevant shopping search results for the video …

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Bing Doesn’t Like Google’s Reaction To The “Scroogled” Campaign

Last week, Bing launched the Don’t Get Scroogled campaign, bad-mouthing Google Shopping. After being called out in the press for its own practices, Bing is now blasting Google again. This time, it’s about Google’s reaction to the Scroogled campaign. The Bing Team writes on its blog today, “How did Google respond? They distributed a statement praising their service. They highlighted …

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Bing’s “Bing It On” Challenge Gets A Holiday Touch

Last week, Bing got the Internet’s attention with its latest campaign against Google: the “Don’t Get Scroogled” campaign. This, of course, followed the Bing It On campaign launched earlier this year, which encourages people to engage in a blind taste test, comparing Google and Bing results. Now, Bing has launched the “Bing It On Holiday Search Challenge“. It’s pretty much …

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Is Bing Right About People Getting “Scroogled” By Google?

This week, Bing launched an attack campaign against Google, called “Don’t Get Scroogled“. It’s a dig at Google Shopping, the product of Google’s recent transition from the free-to-list product search offering to a paid inclusion, ad-based Google Shopping model. Bing insists “Scroogled” is about Scrooge, rather than implying that people are getting “screwed by Google,” as the word would suggest, …

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Bing Wants To Know How You’ve Been “Scroogled”

As you may know, Google recently transitioned to a paid inclusion model for shopping results. The results, tied to Google’s Product Listing Ads are collectively known as Google Shopping, which has replaced the Google Product Search of old. Bing, in its latest attack on Google, has launched the “Don’t Get Scroogled” campaign in response. “Merchants must now pay Google to …

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