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Verizon To Launch Text Campaign In Cinemas
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Verizon Wireless has partnered with cinema advertiser Screenvision to launch a text message-polling program for movie audiences.

The text message-polling program will be introduced in mid-June in 10 markets across the U.S. and during 3,500 show times.

The polling program will ask moviegoers questions about their music preferences and give them an option to text their responses. After submitting their text messages the audience results will be displayed on the movie screen in a bar chart.