All Posts Tagged Tag: ‘Scott Karp’
Scott Karp kicked off the new year with a good post called Five Guiding Principles For The Transformation Of Media Companies.
It’s a good post that needs to be read by every executive at major media companies today, and in many ways a lot of it seems like common sense to those who have been watching the transformation occur and understand what’s going on.
Specifically though I wanted to address Scott’s final principle:
The web levels the playing field, allowing individuals to compete with larger corporations, largely through the smaller players making dirt public and launching viral marketing campaigns around issues. Because there is a publisher publishing every opinion and angle, it is easy to discount just about everything, especially attempts for new market participants to become remarkable.