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Scott Karp Articles

Publish2 Wants to Make the AP Obsolete

An interesting product for publishers was launched this week, and it’s goal is to take out the Associated Press. This may be easier said than done, but the concept is intriguing and is bound to get people talking.

Advertising Must Create Value

Scott Karp kicked off the new year with a good post called Five Guiding Principles For The Transformation Of Media Companies.

It’s a good post that needs to be read by every executive at major media companies today, and in many ways a lot of it seems like common sense to those who have been watching the transformation occur and understand what’s going on.

Specifically though I wanted to address Scott’s final principle:

The Data Portability Issue Isn’t Going Away

So Robert Scoble has his account suspended by Facebook for using an automated script to harvest his contacts and their email addresses (see my previous post), and all hell breaks loose.

Scoble, whose account is later reinstated, is denounced for being a publicity-seeking limelight hog, and for using a script from Plaxo that is an egregious breach of Facebook’s terms of use (since it uses optical character recognition to grab email addresses, which the site keeps as image files).

2008 Could Be a Bad year for Content Quality

The web levels the playing field, allowing individuals to compete with larger corporations, largely through the smaller players making dirt public and launching viral marketing campaigns around issues. Because there is a publisher publishing every opinion and angle, it is easy to discount just about everything, especially attempts for new market participants to become remarkable.

Paying Writers Based on Traffic

It may be a new year, but we’re still talking (well, some of us are anyway) about an old issue: namely, the idea of paying writers based on the traffic they get.

The focus of the debate right now is Gawker, where Nick Denton has apparently started paying his bloggers based in part on how many views their posts get. This one has been around for awhile, but now it’s official thanks to a memo on (Gawker-owned) Valleywag.

More Blogs & Journalism Discussion

Scott Karp makes a good point in a post about Nick Denton taking the helm at Gawker again (something I also wrote about on earlier). It’s pretty much the same thing I’ve been saying over and over when I talk to companies — including media companies — about blogs and social media. Let me say it again: Blogs are just a publishing system.