All Posts Tagged Tag: ‘Scarborough Research’

How Much Time Do eReader Households Spend Online?

Interesting study from Scarborough Research ties the relationship of households with eReader devices to newspaper readership, media website, demographics and Internet usage.

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E-Reader Owners More Engaged Online

More than three-quarters of adults in the U.S. in e-reader households read a newspaper in print or online during the past week, compared to 71 percent of all adults, according to a new report from Scarborough Research.

Forty-one percent of adults in E-Reader Households visited a newspaper website during the past month, compared to 27 percent of total adults. They are 48 percent more likely than all consumers nationally to have visited a newspaper website during this time frame.

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