Sam Gosling Articles

Facebook Profiles Reflect True Personality

Social networks such as Facebook are being used to express and communicate genuine personality, instead of an exaggerated identity, according to new research from psychologist Sam Gosling at The University of Texas at Austin.

"I was surprised by the findings because the widely held assumption is that people are using their profiles to promote an enhanced impression of themselves," said Gosling of the more than 700 million people worldwide who have online profiles.