sales Articles

Using Content to Drive Productivity and Make Sales

Most organizations do not properly understand or manage content. They fail to realize that quality content is now key to productivity, cost effectiveness, sales, and customer satisfaction.

Perception Of Value

Why do people buy your products? Why do they purchase any product or service? One thing’s for certain, it’s not about the price.

ITunes Sales Dropping

The Register writes that, according to numbers from Forrester, Apple’s iTunes Music Store is seeing abysmal sales, with revenues down 65% since January.

Optimizing Pages for Link or Profit Potential

Each web page can be optimized for conversion or linkability, but few pages are well optimized for both. That is part of why search as a business model works so well. The signals of quality that search engines look for are typically associated with information, not pages that convert well, thus those who have overtly conversion oriented sites and pages have to buy advertising.

Think Firefox For International Sales

An American-based online entrepreneur may be willing and capable of handling sales to European destinations, but their websites need to be able to properly handle visits from those prospective customers who may likely arrive via the Firefox browser.

Using Microsoft CRM to Manage Client Projects

As a Microsoft partner, we help our clients implement the solutions they purchase. One challenge we have is how to track the project tasks so that we can:

Online Holiday Sales Soar

Online spending continues to increase at a record breaking pace. Cyber Monday the first Monday after Thanksgiving saw online sales reach an all time high of $608 million. The record was short lived. Last Monday, December 4 online sales shot to $647 million according to comScore Networks. That is $39 million more in online spending than on Cyber Monday. It also marks a 26 percent increase over the same day from last year.

Psychology Of The Sales Professional

One’s attitude has a lot more to do with the level of her/his success than one’s aptitude, ability, IQ, education or other factors do.

Zune Drops To Fifth In Market Sales

After a promising start for the Microsoft Zune player, market sales dropped drastically.

The Grinch That Taxed Christmas

If you are an avid online holiday shopper, enjoy making some purchases tax-free while you still can.

Wal-Mart Tests Film Sales Online

Retail giant Wal-Mart tests the waters of the online video market with the first offering to the site.

Don’t Waste Your Pay-Per-Click Budget
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Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to the MarketingProfs article, Five Proven Ways to Waste Money With Pay-per-Click Advertising by John Grant.

Dealing With Distractions in Sales

In today’s business world it is not uncommon for many sales people to work from a home office. At first this may seem like a great opportunity, however, it does create some unique challenges.

The Patent Ploy

Microsoft to Offer Sales Support for Novell’s Suse Linux… Huh? Did I hear that right? Yep, there it is again: Linux to work with Windows.

How Consumer Online Research Impacts Sales

A June 2006 joint study conducted by Yahoo and the Consumer Electronics Association asserts that seventy-seven percent of all consumer electronics purchases were influenced by online research. The study also examines the role of search in consumer research.

How Sales Visibility Will Help You Close More

The end goal of any sales rep is to close, close, close. From initial contact to making that call to seal the deal, a good salesman/woman should have little else on their mind then moving forward.

Overcoming Voicemail ….The Salesperson’s Enemy

You’ve all been in the position where you’ve left multiple voicemails only to have them not be returned. Frequently the prospect can begin to hear the frustration in your voice as they hit the delete bottom.

The Psyche of PC Owners

Apparently I’m not the only one wondering if Microsoft is going to take a big belly flop with Vista: David Morgenstern at eWeek has a column asking “What if Microsoft Held a Vista Party and Nobody Came?”.

Sales Teams Powered by Wikis

Kris Duggan recently joined Socialtext and shares some best practices for using wikis for managing sales.

Google Delays Authors Guild Case

Motions for summary judgments in Authors Guild v Google have been delayed at Google’s request, and will not be filed until January 2008.

Scoring For Better Leads

The biggest mistake made by marketers is to give mere inquiries to a salesperson.