All Posts Tagged Tag: ‘sales’

Get Clients: 17 Giveaways that Attract Clients

Most potential clients need to be touched between 7 and 9 times before they make a purchase. Many need to be touched again and again—warmed slowly until they are ready to buy. The easiest way to do this is to have a newsletter or ezine. However, in today’s fast-paced bloated-inbox world, potential clients are wary about handing out their email addresses.

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Online Subscriptions Driving Magazine Sales

Online subscription will generate 24 percent of new business sales for magazines in 2010, according to a new report from the Magazine Publishers of America (MPA).

The percentage of subscriptions generated from the Internet has increased steadily since 2006:

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Use QR Code to Increase Traffic and Sales

QR (or Quick Response) code is not a new technology. Actually it’s been around for sixteen years or so, but the ever-increasing popularity of smartphones and their support of QR-code-reading apps is making use of the codes more popular than ever. It’s a very easy way to attract the attention of a potential customer with a scannable (often curiosity-inducing) link to your website or latest promotion. There’s something about a QR code that makes smartphone users want to scan them.

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Call of Duty: Modern Warfare 2 Release Sets Records

If you have any kind of passing interest in video games then you’ve more than likely heard of Call of Duty. The series has been around since 2003, and including sequels, spin-off/expansions has released 12 different games. The latest title is Call of Duty: Modern Warfare 2 (MW2) and looks to be the best selling yet.

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Poor Customer Service Holding Back E-Commerce Sales

Earlier this month comScore released its Q2 retail e-commerce sales estimates, which indicated that US online retail spending dropped from the same period from last year. This is only the second time that has happened.

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Apple Bucking The Current Economical Trend

While it should come as no surprise, Apple is doing very well, thank you. Amidst all of the gloom and doom, the hand wringing and the concern over the future, Apple is simply rolling along as if to say “What recession?” In what will likely be a classic case study in business schools for the future, Apple has taken an approach to the market that is so revolutionary that it has to be examined. You see, they are providing high quality products that fill needs for their customers.

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Dell’s Twitter Campaign Has Raked In $3m In Sales

While many businesses are trying to work out how to make money from Twitter, computer maker Dell shows what they have done to validate Twitter as a credible business tool.

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Big Changes in Google’s Sales Department

Earlier this year, Google laid off about 200 employees in the sales and marketing department. Head of Sales, Tim Armstrong also left the company to become CEO of AOL. Armstrong then got Senior Google sales executive Jeff Levick to go with him.

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Direct Band To Fan Marketing Is Making A Big Push

 Direct band to fan sales is the new holy grail; not just for indie musicians, but for a growing number of major label artists as well.

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Online Purchases Increase, But Not For Web-Only Sellers

Overall, online shopping has not been adversely affected by the slow economy reports. But that good news isn’t extended to Web-only retailers, the majority of whom are experiencing flat or declining sales.

According to a survey by Forrester Research and Shop.org, online retail sales rose by an average of 11 percent in the first quarter of 2009 with the bulk of the increase benefiting consumer brand manufactures and multichannel retailers.

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Online Music Listening Making Push, Downloads Falter

Teens age 13-17 bought 19% less music in 2008 than they did in ’07 according to a new NPD survey. CD purchases declined 26% and paid digital downloads fell 13% compared with the prior year. 32% of the teens who bought less digital music "expressed discontent" with the music available and 23% said that they already had enough music. 24% of teens said they had cut back all entertainment spending.

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Google Tips for More Conversions

You can use every marketing strategy under the sun, but if they don’t translate into conversions, it’s all for nothing. Some methods take longer than others to lead to conversions, and there are hundreds of variables that come into play for the success of any campaign.

Conversions end with your site.
That’s why you need to concentrate on what is and what isn’t working. There are plenty of web analytics tools that can help you figure out where your traffic is coming from, where you are losing your visitors, etc.

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