sales Articles

Online Reviews Lead to Sales

Earlier this year, I asked whether manufacturers would post product reviews. Many retailers are doing it, of course, but too many manufacturers think allowing their customers to review their products is "risky"—there’s that word again. So, does the risk outweight the reward?

Major League Crash Stalls Rockies Ticket Sales

The ticketing system operated by a California company has been unable to process World Series ticket sales for Colorado Rockies fans, and those baseball fans are not happy about it.

Online Holiday Retail Sales To Set Record

U.S. online holiday retail sales will reach $39 billion in 2007, an increase of 20 percent over last year’s holiday season according to a new report from JupiterResearch, "US Online Retail Holiday Forecast, 2007."

Microsoft Sales Soar From Mac Users

The Mac version of Microsoft Office accounts for 20 percent of U.S. retail sales according to NPD.Mac users account for 10 percent of retail Windows Vista Business and Ultimate sales.

Local Ad Market Drives Online Players Offline
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Reaching the typical brick and mortar small business and offering online advertising has compelled Internet players to hit the bricks themselves.

Selling Information Will Become a High Touch Industry

Newspapers Going Free

The NYT just went free and likely the WSJ will follow. Once something goes free it is hard to start charging for it again – just ask Prince.

Bridging The Sales and Marketing Divide
Marketo is one of the sponsors of salesforce.com’s global User and Developer Conference, Dreamforce 2007. One of the first sessions was titled "Bridging the Sales and Marketing Divide", and not surprisingly, the focus was how to break down the barriers between Sales and Marketing by automating the lead development / lead nurturing process.

Businesses Expect Ecommerce Sales To Increase

Close to 30 percent of small businesses in the U.S. are estimating that their ecommerce sales will increase over the next 12 to 24 months, according to the Small Business Research Board study out now.

Yahoo May Announce New Sales VP

Ah, rumors – they’re often difficult to report, never mind analyze.  Yet here you are: Gregory Coleman, Yahoo’s executive vice president of global sales, may be replaced by Hilary Schneider.  And this personnel move may be an example of favoritism among executives, or it could demonstrate how desperate Yahoo is to reverse a downward slide.

Mobile Phone Sales Fall In Second Quarter

Mobile phone sales in the U.S. reached 33 million units in the second quarter of 2007, according to the NPD Group.

Is Interactive Marketing Growing Up?

For all those who keep waiting for Internet marketing to replace TV, there was an interesting story in eMarketer today that shows how insurance companies are using both TV and search as a one-two punch. eMarketer reported the results of several research firms and adds its own (correct) conclusions.

DVD Sales Strong Despite Competition

Even with competition from Internet-based movie services, cable and satellite on- demand, and digital cinema, the DVD continues to attract most of the consumer spending on movies, according to the 2007 Annual Report on the Home Entertainment Industry out today.

Are You Creating an Experience for the Customer?

While browsing websites for gift ideas, I am constantly seeing the awesome potential of multimedia. Now that there are multiple social websites for almost every kind of media, the potential for customers to be exposed to your experience is limitless, and really inexpensive.

Despite Insensitivity, PS3 Amazon Sales Soar
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Recent Sony news presents an interesting case study in the difference between advertising and marketing. For just as the company was marginalizing yet another group of people and offending the politically correct, sales of PlayStation 3 soar upon price cuts.

Blockbusters Drive Online Movie Ticket Sales

MovieTickets.com, an online movie ticket provider says their online ticket sales have increased 31 percent in the first half of 2007 compared to the same time period in 2006.

User Reviews’ Effects On Sales And Search Results

To a business, user reviews can be a valuable asset.  They can also be quite a risk – what if the reviewers don’t like your products or services?  Yet, as usual, knowledge is power (unless you know that you’re screwed), and so here are four things to realize when it comes to user reviews.

Yahoo Sales Chief Joins Martha Stewart
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The post-Terry Semel era at Yahoo sees a shakeup at the top of its cross-platform, North America sales team, as Wenda Harris Millard moves from the portal company to Martha Stewart Living Omnimedia.

Online Sales Slow Down

New statistics have indicated that online sales are slowing, and this has worried some people.  Yet “slow growth” is still growth, and – some projections accompanied those stats – even if 25 percent per year (in 2004) was great, nine percent (in 2010) won’t be too shabby.

EBay Sellers Get Some Help, Online and Off
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The eBay Developers Conference in Boston offers up some juicy tidbits for online retailers, from forthcoming third-party applications and research tools to ways to hire certified developers to create widgets for your website.

Online Video Ads Lead To Sales
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Online video ads are converting to sales, according to the Online Publishers Association (OPA) "Frames of Reference: Online Video Advertising, Content and Consumer Behavior" report.

E-Commerce Sales Increased By Reviews

While online reviews written by consumers is nothing new, they can be a useful tool to convert shoppers researching a product online according to a study by MarketingSherpa and Prospectiv.

Close to six in 10 respondents "strongly or "somewhat" favored sites that featured product reviews written by fellow shoppers, while only 14 percent said they did not trust reviews written by their peers.

Results were the same whether shoppers made their purchase online or off.

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