Quantcast
Read WebProNews
With Friends!

sales Articles

Apple Bucking The Current Economical Trend

While it should come as no surprise, Apple is doing very well, thank you. Amidst all of the gloom and doom, the hand wringing and the concern over the future, Apple is simply rolling along as if to say “What recession?” In what will likely be a classic case study in business schools for the future, Apple has taken an approach to the market that is so revolutionary that it has to be examined. You see, they are providing high quality products that fill needs for their customers.

Dell’s Twitter Campaign Has Raked In $3m In Sales

While many businesses are trying to work out how to make money from Twitter, computer maker Dell shows what they have done to validate Twitter as a credible business tool.

Big Changes in Google’s Sales Department

Earlier this year, Google laid off about 200 employees in the sales and marketing department. Head of Sales, Tim Armstrong also left the company to become CEO of AOL. Armstrong then got Senior Google sales executive Jeff Levick to go with him.

Direct Band To Fan Marketing Is Making A Big Push

 Direct band to fan sales is the new holy grail; not just for indie musicians, but for a growing number of major label artists as well.

Online Purchases Increase, But Not For Web-Only Sellers
· 4

Overall, online shopping has not been adversely affected by the slow economy reports. But that good news isn’t extended to Web-only retailers, the majority of whom are experiencing flat or declining sales.

According to a survey by Forrester Research and Shop.org, online retail sales rose by an average of 11 percent in the first quarter of 2009 with the bulk of the increase benefiting consumer brand manufactures and multichannel retailers.

Online Music Listening Making Push, Downloads Falter

Teens age 13-17 bought 19% less music in 2008 than they did in ’07 according to a new NPD survey. CD purchases declined 26% and paid digital downloads fell 13% compared with the prior year. 32% of the teens who bought less digital music "expressed discontent" with the music available and 23% said that they already had enough music. 24% of teens said they had cut back all entertainment spending.

Google Tips for More Conversions
· 17

You can use every marketing strategy under the sun, but if they don’t translate into conversions, it’s all for nothing. Some methods take longer than others to lead to conversions, and there are hundreds of variables that come into play for the success of any campaign.

Conversions end with your site.
That’s why you need to concentrate on what is and what isn’t working. There are plenty of web analytics tools that can help you figure out where your traffic is coming from, where you are losing your visitors, etc.

Google Names Armstrong Replacement
· 2

Dennis WoodsideGoogle’s head of American Advertising Sales and Operations Tim Armstrong recently left Google to become AOL’s new Chairman and CEO. Google has announced his replacement (staying within the company) with Dennis Woodside.

Bopaboo’s Interesting MP3 ‘Pawning’ Service
· 1

Bopaboo

A Look Inside A Very Controversial Startup

Digital Music Sales To Rise Dramatically In The Next 5 Years

A new study by JupiterResearch, a Forrester Research company, predicts that digital music will grow from the current 18% to 41% of total sales in 5 years. Researchers credited stores like Amazon and the transition to mp3′s which make downloads portable for some of the increase.

Online Sales Are Down, But Are They Out?

It’s officially over folks. We are going back to slide rules and abacuses. Throw away your computers because there is a report that in the first 23 days of November online sales overall is off – gulp- 4%. That’s right 4%.

The Art of Selling Now

Forrester Research recently hosted a "Sales Enablement" roundtable, which featured sales and marketing executives from technology companies like Intel, NetApp, Borland, Informatica, Sun, Interwoven, Microchip, Renesas, Juniper Networks, Trend Micro, and Thoughtworks.

How Does Slow Load Time Affect You?

In a world where more and more households are connected to the internet, bandwidth is becoming an issue and brownouts have been predicted to occur in the next few years. With the strain on the infrastructure of the internet this makes having an efficient, fast loading website all that much more important.

Why Sex Sells, Online or Off
· 14

Sometimes you have to be careful not to too broadly apply the results of a study. In this case, I’m not sure if I can help it. Just call me out (as you often do) in the comments if you think I’ve done so. Two recent studies showed a strong correlation between sex hormones and monetary risks.

And that kind of explains everything. Like…

MacBook Air Not Selling All That Well
· 8

Only Apple knows exactly how many MacBook Airs it expected to sell, and thus, only Apple knows whether current figures are disappointing.  Still, new findings suggest that people are doing more looking than buying, and that by year’s end, transactions involving the Air will account for only 16 percent of Mac sales.

Monster’s President Of Global Sales Prepares To Go

As the economy tanks, it’s likely that we’ll have to write about more and more people getting fired from their jobs.  Luckily, Steve Pogorzelski, Monster.com’s executive vice president of global sales and customer development, appears to be leaving under better conditions.

‘Tis The Season For Price Gouging
· 2

Call it a consequence of the free market, the law of supply and demand, or just good old-fashioned opportunism. I’ll leave the ethics debate up to you. After all, is it really any different than selling Guitar Hero III for $9,000?

How Not To Do A Sales Call
· 1

Sales isn’t an easy gig. Cold calls can be a pain. But there’s an art to the sales call which involves knowing how to build rapport with a lead. It also involves not calling your lead "stupid." 

ONS: UK Internet Sales Increasing

Want the newest figures relating to Internet sales in the UK?  Well, they’re not very fresh, but we have ‘em: the Office for National Statistics (ONS) says that the value of sales was up by 29.1 percent in 2006.

Online Consumer Reviews Drive Offline Sales

Internet users who read online reviews are willing to spend around 20 percent more for services receiving an "Excellent," or 5-star, rating than for the same service receiving a "Good," or 4-star, rating, according to a new study from comScore.

Can Digital Sales Save The Music Industry?

Digital music spending in the U.S. will comprise over a third of consumer music purchases by 2012, but will not make up for lost CD sales during that time according to a new report from JupiterResearch, "US Music Forecast, 2007-2012."