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Ad Sales Are Changing

The new media are having an effect on the advertising revenue of major networks, and it’s not something the networks view as “good.” The upfront market, in particular, faces decreased growth, and perhaps even outright decreased ad dollars, in comparison to past years.

Shop At Yard Sales In Australia–Just Not Yet

Through a mishmash of Internet news headlines, it’s becoming obvious that the lines between local, national, and international are growing more blurred than ever.

Sales Mistakes to avoid: Jack Yoest Speaks Out

Business blogger Jack Yoest of Yoest.org is guest blogging over at my good friend Anita Campbell’s independent business industry leading blog and Forbes Favorite in Best of the Web in 2005 Small Business Trends.

How to Build Trust and Rapport Quickly

If you’re working hard, but aren’t consistently generating enough sales and getting referrals, chances are it’s a matter of trust.

Taobao.com Aims For B2C Sales In China

The online consumer marketplace company belonging to Alibaba.com launched business-to-consumer sales and has deals in place with several major international brands.

Why CEOs Must Be Involved in Lead Generation

I’d like this article, “Sales and The CEO,” by Jeff Thull author of Mastering the Complex Sale.

Newspaper Sales Fall, Web Traffic Increases

Newspapers’ websites are receiving more hits than ever, but paper subscriptions are falling throughout the industry. Nielson and NetRatings report that traffic to newspaper sites increased roughly 8% from 2005 to 2006, with 56 million Internet users dropping by.

Sales Prospecting and a Targeted Selection Process

Who Are You Calling On and Why?

Amazon Books A Big Sales Increase

A gaudy 20 percent increase in net sales for the first quarter of 2006 was offset by Amazon’s early adoption of stock-based compensation expense accounting, which hit net income hard.

Give It Away, Give It Away, Give It Away Now?

In case you haven’t seen it, here’s a link to Fred Wilson’s description of the “Freemium” business model.

IT Sales: Stop Selling Commodities and Start Selling Knowledge

The first piece of advice in marketing to strangers is to stop selling products as your lead entre, as you get your foot in the door with IT sales.

ClickTracks Gets Big Sales, Gartner Coverage

The web analytics company announced a record sales quarter and the addition of the company to coverage by Gartner in its MarketScope for Web Analytics.

IT Sales: What is Your Unique Offering?

What benefits you can give your clients that will be different from the average Joe Consultant?

The Top 5 Benefits of Email Marketing
· 12

A good email marketing campaign can help you:

Sales Techniques: Create Sense of Urgency

Sales representatives are always told, and often in not so subtle terms, to create a sense of urgency in their prospects.

Landing Pages, Sales & A Life-sized Green Moose

In sales, everyone knows it’s a lot easier to call a potential client from a pre-qualified lead, rather than making a cold call.

Customer Referrals and Your Sales Department

For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Interior Website Pages Sell

Many website owners don’t spend much time thinking about where their visitors enter their site. They usually want to see their traffic arrive through the website’s home page.

Generating Leads from Tradeshow/Conferences

Aaron Ross over at “Building The “Sales Machine” shares some great tips on tradeshow lead generation.

Podcast: Selling to BIG Companies

If you’re involved in complex sale, you’ll want to listen to the recording of my live interview with Jill Konrath, Chief Sales Officer and author of Selling to Companies.

Will Writing a Business Book Generate Sales Leads?

If you have more than a passing interest in writing a business book, this is worth checking out.