sales Articles

Become A More Effective Sales Person with Online Video

When marketing online there are some advantages and disadvantages. The main advantage is that you can completely automate the sales process and sell 24 hours a day, seven days a week, 365 days a year without one smidgen of human input.

Why Doesn’t Naked CRM Work?

Did you know your CRM might be naked? I never thought of it that way until I read this compelling e-book by Ardath Albee.

Yahoo Needs An Ad Sales Boost

Two strategic investments and the accelerated release of the company’s new advertising system, Project Panama, provided a backdrop to Yahoo CEO Terry Semel’s assertion that a 37 percent drop in earnings is unacceptable to the company.

Blogs And Sales: A Natural Business Partnership?

As you can surmise, one of the principal reasons why businesses find blogs effective as business tools is they help generate or increase sales.

Google Book Scans Boosting Sales

The search advertising company has contended its practice of scanning books and presenting snippets of text would help drive interest and sales of books people might not find normally, and it is starting to look like Google was correct.

Sales Speak from Bob Vila

With so many different programs, and reruns and re-packaging of older programs, we can assume there are few people on the planet who do not know about Bob Vila.

Management Features of Sales Force Automation

Sales force automation, or SFA, is a term that refers at its most basic to automating critical sales functions like lead and account management.

Quality Activity Equals Quality Results

Failing to focus salespeoples activity reduces efficiency and consequently reduces results, because there is not a salesperson alive that believes they have enough time in their working week to complete all the activities they want to achieve!

Yahoo Disappoints With Weak Ad Sales

Advertising buyers in the financial and automotive sectors have been tightening their purse strings, in what is either a cyclical slowdown in ad spending that will perk up later in the year, or the frightening prospect that contextual search has beaten display advertising as the preferred method of grabbing eyeballs online.

Why Pay for Advertising That Does Not Yield Sales?

Why pay for advertising that does not yield sales? Before you part with your cold hard cash, consider various ways to increase and maximize your conversions.

A Collaborative Sales Model Changes the Seller’s Value

Some people believe that the job of the seller is to communicate and offer value, or to differentiate their offering so buyers know how to choose one product over another. I’ve also heard it said that the products themselves create value.

Prevent Prospects From Wasting Your Marketing Dollars

To deal with sales-resistant prospects, many B2B companies use white papers as part of their marketing mix. Generally, this type of report — which ranges from 5, 10, 15 pages or more — provides a case study of how your product or service solved a customer’s problem.

Technical CEOs Hiring Sales Reps

The hiring of salespeople is often one of the most frustrating aspects of staffing a high tech enterprise.

Using White Papers for Lead Generation

Michael Stelzner wrote a solid overview article in MarketingProfs this week titled, “How White Papers Can Turbo-Boost Your Lead-Generation Campaign.”

Sales Through Storytelling

Sell skills, values and experience with short, powerful success stories that showcase your skills, experience and values…

Risk Reversal Will Sky Rocket Your Sales

One of the top obstacles that you have to get over is the prospect’s sensation that they are at risk when buying from you. The more they feel that they are at risk, the larger will be their reluctance to buy.

SalesGenius – Qualify Sales Leads Instantly

SalesGenius is a product of Genius.com Incorporated. It’s an invaluable tool used to track e-mails, their open rates, and potential website visits from prospects and other sales leads.

Sales and Technology – The Vital Connection

What are you doing today that is better and different to your competitors? How do you find and attract new clients?

How To Develop A First Class Sales Team

Pick up a typical report and what words do you find? Verbs like analyse, forecast, plan, assess and schedule, are used in pursuit of organisations that are efficient, productive and predictable.

Determine The Lifetime Value Of Your Customer

Determining a customer’s lifetime value can reap big profits as you grow your business. However, if you are like just about all small business owners, you most likely have never determined the lifetime value of your customers and are thus forfeiting maximum income potential.

Moving to Open Source Tools & Business Processes

Many have written about how going Open Source changes your business model or sales process. Dana Blankenhorn notes that the open sourcing of Hyperic’s product changed how they work. It required them to write code for stability and continuity, as well as adopt more Open Source tools.