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	<title>WebProNews &#187; Ryan Block</title>
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		<title>Engadget Explains iPhone Gaffe</title>
		<link>http://www.webpronews.com/engadget-explains-iphone-gaffe-2007-05</link>
		<comments>http://www.webpronews.com/engadget-explains-iphone-gaffe-2007-05#comments</comments>
		<pubDate>Fri, 18 May 2007 16:09:53 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Engadget]]></category>
		<category><![CDATA[investing]]></category>
		<category><![CDATA[Investors]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Ryan Block]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=37793</guid>
		<description><![CDATA[<p>Engadget editor Ryan Block followed up on Wednesday's iPhone mix up with a long apology and explanation of how the popular tech blog received bogus information and why it was posted. <br />
]]></description>
			<content:encoded><![CDATA[<p>Engadget editor Ryan Block followed up on Wednesday&#8217;s iPhone mix up with a long apology and explanation of how the popular tech blog received bogus information and why it was posted. <br />
<span id="more-37793"></span> <br />
<a title="Engadget's Egg-faced Explanation" href="http://www.engadget.com/2007/05/17/regarding-yesterdays-apple-news/">Block&#8217;s words</a> should ring true for anyone in the news reporting industry: if you have a hot tip that seems rock-solid, you roll with it before anybody else can. </p>
<p>It&#8217;s quite believable that Engadget couldn&#8217;t have known in the time allotted that their reporting would send <a title="Investors suckered by fake Apple news" href="http://www.webpronews.com/topnews/2007/05/16/blogosphere-suckered-by-fake-apple-news">investors</a>, to quote Charlie Daniels, &quot;steppin&#8217; and fetchin&#8217; like their heads was on fire and their asses was catchin&#8217;.&quot;</p>
<p>Block posts that the tip came from an internal source at Apple, pulling from an internal memo that circulated among several Apple employees &ndash; a memo so correct in form that it fooled even them. The memo stated the hotly anticipated iPhone would be delayed until 2008. </p>
<p>&quot;For a reporter, this kind of thing &#8212; an internal memo to a company&#8217;s employees &#8212; is solid gold,&quot; Block said. </p>
<p>Unfortunately for everybody, the false information sent Apple stocks plummeting in late morning trading, knocking $4 billion of the company&#8217;s market capitalization. Shares recovered upon news that the memo was bogus. </p>
<p>Block notes that Engadget wasn&#8217;t the only publication reporting the news, though they may have been the first. </p>
<p>&quot;Given the nature of that news,&quot; he writes, &quot;we felt we had an obligation to inform people that Apple had sent out an internal memo in preparation of a delay in the iPhone and Leopard. And so I ran the story; I believe most people in my place would have done the same.&quot;</p>
<p>Yes. Yes, we would have. </p>
<p>It&#8217;s still unclear as to whether Apple will face an investigation from the Security and Exchange Commission for apparent stock manipulation, whether somebody&#8217;s head will roll down Apple HQ hallways, or whether the memo was just an exquisitely executed prank. </p></p>
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