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What Would You Call Twitter Spam?

I've gone on enough about Twitter. I dig it. 'Nuff said at this juncture. But I got a couple of follow notifications the other day that surprised me.One was from Rupp Arena. If you're not savvy (shame, shame on you) that's where God's favorite college basketball team, the Kentucky Wildcats, play in Lexington. I found it rather interesting that an entire arena was following me, and I opted to follow back because, well, it's my hometown place of worship, right?