rules Articles

Social Media Marketing: Get it Straight!
It’s an interesting thing when concepts get defined according to the intentions and goals of a few influential voices.

Take social media optimization and marketing (SMO/SMM) for example. What started as a set of tactics unique to their channels (blogs, images, audio, video) became a more closely defined set of tactics ala Rohit’s Rules for Social Media Optimization.

Business Rules and SDLC

Bhaskar Sharma of HCL wrote me a little while ago and asked about business rules and the software development life cycle (SDLC).

Improving Your Blog Karma

Whether you believe in karma or not, making your blog a success often has a lot to do with a series of seemingly disconnected events.  Every post you make, person you contact or comment you leave adds to the sum total of your efforts in the blogosphere. 

Building relationships is important in any industry, but blog karma is the idea that what you do and how you behave will ultimately have an effect on you directly or indirectly.  Blog karma is not often written about, but very often spoken about by bloggers, especially successful ones.  So if you did believe that blog karma does exist, how should you go about increasing yours?  Here are 10 ways you can improve your blog karma:   

Business Rules & the Rational Process

Periodically I get asked about bringing business rules into the Rational Unified Process or RUP. RUP and the Enterprise Unified Process are designed to apply UML and best practices in a formal way.

Business rules & “Dependency Injection”

Nik Malik posted here on why he thinks a pattern known as "dependency injection" beats out rules engines.

Another Thing CIOs Should Know About Requirements

I saw this article on CIO magazine  – Five Things CIOs Should Know About Software Requirements. It seems to me that there is one more thing (at least) that they need to know about requirements:

Business rules are NOT requirements

Easy Social Media Optimization via Photos

In case you haven’t noticed, social media optimization (SMO) is the new big search marketing term. I think you’ll be hearing a lot about it this year and thought I’d give you an easy tip to get started.

First think you need to know is what social media optimization is. Basically, it’s just getting exposure and traffic from social media sites like Digg, del.icio.us, MySpace and many others. For a more in depth explanation, check out the new rules for social media optimization.

Play by Rules or Get Unwanted Attention

Whether the rules of any given social media space are written or unwritten, it is important for marketers and communicators entering these spaces to learn them.

Digg Experts
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While keeping informed and up to date about what is being written about Digg over the past several months I have come across a lot of information that really isn’t that insightful or in some cases is even just plain wrong.

Blogger Rules Dismissed, Cuz We Say So

People are busy. Email piles up. Probably why some of the prominent bloggers I solicited for a response to a British proposal that somebody regulate these free-wheeling, free-speaking modern yarn-weavers were too late for an earlier article. Shows what a swell, free market of ideas guy I am – and how nicely updatable Internet content is. Here’s a follow-up with those responses from people you know.

Government Tracking Electronic Communications

A press release from FaceTime Communications stopped me cold today.

Rules for Great IT Project Success

Project delivery makes IT organizations credible. When IT “gets it right” at the project level, its ability to impact the financial results of a company increases and its leadership in providing strategic direction improves.

Ten “New Rules” for Successful E-Newsletters

Here are ten “new rules” that are shaping effective ezine content today.

The Rules of PR 2.0

PR Professionals need to be trained so they avoid the pitfalls of online PR…

“Golden Rules of Blog Etiquette” Writeboard

What are the rules of the road when interacting with people in the blogosphere?

7 Deadly Sins of Business Podcasts

Leesa Barnes, author of the book Jumpstart Your Podcast, is a veteran, if there can be one in the podcast world, of using the medium as a marketing vehicle.

Thou Shalt Obey Web Design Rules

They are actually more like guidelines, really, but writer Jim Edwards did a nice job of assembling Ten Commandments of web design for new and experienced webmasters alike.

Social Media Optimization

How to make your website social media friendly…

New Rules for Social Media Optimization
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There is an exceptionally interesting meme developing around the idea of social media optimization.

Copywriting And Design Rules for Successful eCommerce

What are the secrets of converting visitors into customers? Most ecommerce sites that struggle to convert suffer from the same half dozen minor problems.

Relevancy Rules in Sponsored Search Ads

Let me quote some rather startling numbers to you from a recent eye tracking study we did. In the study, we looked at where people first looked on a search results page, where they first scanned a listing, and where they eventually clicked.

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