After extensive gaming, Google's algorithm (it is assumed) shifted from using the quantity of links as an indicator of source authority, to measuring the quality (reputation) of the linker in order to determine relevancy. Gamers are still there though, this time with bigger budgets, and things may be about to change again – most likely to a much more complicated game.
I had no idea, but apparently Facebook’s walled garden has a public directory. I had just assumed that everything in Facebook was behind a login prompt, but I found out via a FaceReviews post that a large number of Facebook users, depending on their privacy settings, have public profile pages, and have had so for the last six months. Here’s what one looks like:
The Google Co-op offers a handful of nifty little tools that can provide you with all sorts of useful information (from the time, to the traffic, to the weather, and so on). But a recent upgrade allows users to “have live data included in your Google searches.”
Charlene Li at Forrester just came out with a report on Social Technographics that surveyed user engagement. The framework is very similar to my Power Law of Participation, but it is an entirely different thing to have some data behind it.
Transparency is a word that's been kicked around a lot lately. But too much transparency is what got Edelman PR pro and blogebrity Steve Rubel kicked around this week, instead. An early Friday 13th comment about PC Magazine is fueling a potential boycott, as well as fulfilling what the PR world had feared about blogging.
Last night I had the chance to attend the opening of the Indian Film Festival here in LA, which opened with a film called Provoked featuring Aishwarya Rai and Naveen Andrews.
Maybe it’s just me, but I don’t get most of the reaction to Steve Rubel’s little Twitter-related gaffe (Twaffe?), in which he said that he throws his PC Magazine in the trash, and now has had to apologize to the editor-in-chief of PC Mag, etc. First of all, you mean they still publish PC Mag? Who knew. I stopped subscribing years ago, and so did anyone else with any sense.
Kathy Sierra, author of the brilliant blog Creating Passionate Users wrote a post yesterday describing some incredibly disturbing, horrible, abuse and death threats she has been receiving from some other blogs and bloggers.
So I saw Steve Rubel's post about Technorati launching a new buzz-tracking, Digg-like thing and the first thing I thought was "WTF?"
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