ROI Articles

Blog ROI Models

For those who are fans of Guy Kawasaki, there is a phenomenon he is fond of calling "Guy’s golden touch." 

It is his own trademark reversal of a well known saying, where he likes to note that "everything that turns to gold is what Guy touches." 

An Outlook on Marketing for the Year

The CMO Council just released its annual outlook for Marketing, based on insights from 825 senior marketers. I’m proud to say that this year’s report was sponsored by Marketo as well as Deloitte Consulting LLP.

ROI and Social Computing

Over the last couple of days, I have been reading with great interest a number of the different blog posts that the last two articles I wrote on ROI and Social Computing have sparkled and, as I am going through them digesting some of the great points they bring together (Something I will blog about as well at a later time), I thought I would create an interim pos

Google Releases ‘Conversion Optimizer’ AdWords Feature
Inside AdWords informs the launch of Conversion Optimizer, a CPA bidding product.

Tracking Campaign Metrics with Excel
Analytics programs are great, but they can quickly have you drowning in a sea of numbers.  Generating lots of data isn’t very helpful if that data isn’t actionable.  You need information that gives insights that you can feed back into your campaign.  One way to tame your data is to massage it into a spreadsheet.

Google Analytics Expands On Website Optimizer

The Website Optimizer that Google made available to all of its AdWords clients shows how well (or poorly) links convert; Google’s Analytics team thinks people can benefit by seeing how users of both Optimizer and Analytics can use them together.

Closed-Loop Marketers More Likely to Reach Goals

As I’ve written before, I’m a big proponent of using closed loop feedback to improve marketing and lead generation ROI.  I came across a recent report by Aberdeen Group entitled, "Creating a Customer-Centric Marketing Organization," that reinforces the point with broader empirical data.

Aberdeen found, "Companies that adopt closed-loop marketing processes are more than three times as likely to report a greater than 50% return on marketing investment (ROMI) than those that do not.”

Survey: Search Marketers Happy With ROI

According to a study conducted by Jupiter Research, sixty five percent of advertisers will increase their spending in search marketing in the coming year. Overall, advertisers are pleased with the return on investment (ROI) that they are seeing from the dollars that have been spent thus far in search.

Marketers Still Cold To SMS Ads

While mobile data use has doubled since 2003, mobile marketing has been slower to grow, according to a new study by Forrester Research. The study found that only 13 percent of interactive marketers relied on text messaging to reach consumers in December 2006.

When marketers were asked what would make them spend more on mobile sites and other emerging media, most of the respondents in the Forrester study said "proof of use".

Community and ROI

The firms I talk to about community building seem to fall into two categories – those that want a Web community right now, and those that question the very value of communities.

The ROI of Blogging – Top Stories

Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend required for focus group based research. 

Travelocity: 96% Of ROI From Branded SEM

Travelocity’s chief marketing officer Jeffrey Glueck recently spilled out some ROI numbers on paid search that has the industry buzzing. Glueck said 96 percent of Travelocity’s conversions came from branded keywords used for paid search.

Know Thy Market: Beyond The Click-Through
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In marketing, with few exceptions, there’s no umbrella or blanket model that can be applied. Even if Coca-Cola’s omnipresent branding has worked over the decades because soft drinks are for everybody, most products are intended for select groups of buyers, target markets, with different motivations.

Drive Better Lead Generation ROI

Ask most executives and marketers what sales people need and they will say, “more leads.” Your sales people don

AdWatcher – Click Fraud Detection, ROI Tracking

AdWatcher is an all-in-one tool that monitors your ad campaigns for fraudulent activity, helps you track your Return on Investment (ROI), and manages your online advertising from one place.

Boris Mordkovich, Co-Founder and Director of Operations at MordComm, the company that develops Adwatcher, kindly agreed to answer a few of my questions:

Google Analytics Help

Keyon Hedayati over at the Google Analytics Blog has posted about a useful option for a Google Analytics Resource: The Google Analytics Forum.

MS Needs More than Whizbang to Compete with Google

The Mercury News takes an in-depth look at the lack of ROI Microsoft is getting from its investment into web technologies, especially search.

Blogging ROI

If you are a smart business owner, then you probably do things methodically. You likely try and weigh costs and risks against benefits when it comes to any new organizational initiatives.

Telepresence: Good ROI or Too Expensive?

I had a lot of problems last night getting my videos done for the week. I’m still learning how to use Macs and Final Cut Express HD.

Whats The ROI On Suicide Clickers?

One site admin talks about why he isn’t paying for suicide anymore:

The Real Value of Communication

Headline findings from the 2005/2006 Communication ROI Study from employee benefits and HR consulting firm WatsonWyatt:

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