Boris Mordkovich, Co-Founder and Director of Operations at MordComm, the company that develops Adwatcher, kindly agreed to answer a few of my questions:

The Interview

Q: Boris, can you give us a small introduction to AdWatcher ?

Absolutely. The informal way to describe AdWatcher would be as a tool that helps advertisers who promote themselves via Pay-Per-Click, banners, emails, etc. get a better handle on their ad campaigns. Our typical clients are busy business owners or a marketing professionals that have a million of things to do every day. Not only they must make decisions about how to advertise and grow their business, but they also have to monitor and track their efforts to make sure their ads are working well. Our job is to empower the them and help him or her make the right decisions about their advertising dollars based on the data we collect and analyze.

Q: What