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ROI Tracking
AdWatcher - Click Fraud Detection, ROI Tracking
By Cristian Mezei - Fri, 03/02/2007 - 2:04pm.
AdWatcher is an all-in-one tool that monitors your ad campaigns for fraudulent activity, helps you track your Return on Investment (ROI), and manages your online advertising from one place.Boris Mordkovich, Co-Founder and Director of Operations at MordComm, the company that develops Adwatcher, kindly agreed to answer a few of my questions:
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