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ROI Tracking
AdWatcher - Click Fraud Detection, ROI Tracking
AdWatcher is an all-in-one tool that monitors your ad campaigns for fraudulent activity, helps you track your Return on Investment (ROI), and manages your online advertising from one place.Boris Mordkovich, Co-Founder and Director of Operations at MordComm, the company that develops Adwatcher, kindly agreed to answer a few of my questions:
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Search + Social = Better ROI
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Marketing in the Age of Google
Former Googler Vanessa Fox has written a book entitled Marketing in...
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