All Posts Tagged Tag: ‘Rocketboom’
It took a couple of years and few crises but Rocketboom is set to take off. Founder Andrew Baron just inked a seven-figure plus revenue-sharing deal with Sony to distribute the webcast across its properties, including Crackle.com, Playstation 3, Playstation Portable, Bravia i-Link and syndicated network of 3rd party distributors.
Though Andrew Baron’s Rocketboom video blog has garnered a lot of attention as the benchmark vlog, it is also (inadvertently) becoming a case study in monetization. Baron doesn’t seem to mind this open experiment, except that he’s come to the realization that advertising just isn’t paying the bills.
People are busy. Email piles up. Probably why some of the prominent bloggers I solicited for a response to a British proposal that somebody regulate these free-wheeling, free-speaking modern yarn-weavers were too late for an earlier article. Shows what a swell, free market of ideas guy I am – and how nicely updatable Internet content is. Here’s a follow-up with those responses from people you know.
If you haven’t heard of him yet, that’s because he hadn’t verbally accosted the darling of the vlogging world yet. Ze Frank, host of “The Show,” Rocketboomed himself into an authentic charts-and-graphs nerd fight with Andrew Baron. There, now you’ve heard of him.
Andrew Baron of Rocketboom fame may have sealed his position as an advertising visionary. His approach, detailed during a keynote address at the Podcast and Portable Media Expo, had everyone buzzing. A $20,000 discount for likeable commercials? Disney should shoot for an audience of 10,000?
If you’re establishing and promoting a video blog (vlog), then there are a few key people to talk to about it. One of those is Rocketboom’s Andrew Baron. WebProNews publisher Rich Ord caught up with Baron, and others, at VON 2006 during the “You’ve Got Video” session to find out how to set up a successful vlog.
Forget about the past two weeks of the new Rocketboom. The new new Rocketboom is set to roll on Monday. What do you think? More buffalo? Maybe instead of minimalist Scandinavian art fashion with creepy music, we’ll get cubist Armenian liturgical dance ice fishing. With creepy music.
She, that is, not Amanda Congdon, plopped herself down in the anchor chair in a catchers mask and pads. Let the tomato throwing begin. Andrew Baron sits in the corner, a frazzled and twitchy mess with nothing to say about the matter. Joanne Colan informs Amanda fans of where she can be found. Rocketboom 2.0, sans foam insulation concerns, launches.
Rocketboom fans have been hanging on for the next boom since Amanda Congdon’s dramatic unbooming. The next incarnation is now two days late as the world awaits how the new hostess will handle her duties, and to see if Rocketboom 2.0 will reach liftoff.
How will Rocketboom’s Andrew Baron replace his vamoosing attractive, smart, witty, and charming anchor Amanda Congdon? The space in front of the upside down map of the world will be filled by an attractive, smart, witty, and charming anchorwoman with a British accent. So, ha!
“Dirty laundry is not attractive,” writes Amanda Congdon, the now former Rocketboom video blogger with a cult following. Her sudden public exodus yesterday sparked the Internet version of the Star Jones Wars of last week. Everyone knows that if you’re going down, you should go down shooting.
Video blogs shouldn’t be called “Internet TV”; Congdon said that completely devalues them. “They are a totally unique video experience, usually more casual.”