It took a couple of years and few crises but Rocketboom is set to take off. Founder Andrew Baron just inked a seven-figure plus revenue-sharing deal with Sony to distribute the webcast across its properties, including Crackle.com, Playstation 3, Playstation Portable, Bravia i-Link and syndicated network of 3rd party distributors.
Ex-Rocketboom host Amanda Congdon won't have her contract renewed with ABC, after a year of working with the network.
Rocky-historied video blog Rocketboom has a new sponsorship model and a major new sponsor. The first sponsor paying out to associate its name with Ms. Joanne Colan is online video phenom YouTube.
Though Andrew Baron's Rocketboom video blog has garnered a lot of attention as the benchmark vlog, it is also (inadvertently) becoming a case study in monetization. Baron doesn't seem to mind this open experiment, except that he's come to the realization that advertising just isn't paying the bills.
As if there isn't enough evidence of media convergence, Niall Kennedy reports that the latest high-definition TV's from Sony will allow you to subscribe to RSS feeds.
People are busy. Email piles up. Probably why some of the prominent bloggers I solicited for a response to a British proposal that somebody regulate these free-wheeling, free-speaking modern yarn-weavers were too late for an earlier article. Shows what a swell, free market of ideas guy I am - and how nicely updatable Internet content is. Here's a follow-up with those responses from people you know.
The House of Mouse has given former Rocketboom anchor Amanda Congdon a new home, where she will contribute to ABC News online and television broadcasts.
I was just reading Jeneane Sessum's post about the latest Ze Frank/Rocketboom dustup and she's right, we need to measure stuff other than just whether a download got completed or not.
If you haven't heard of him yet, that's because he hadn't verbally accosted the darling of the vlogging world yet. Ze Frank, host of "The Show," Rocketboomed himself into an authentic charts-and-graphs nerd fight with Andrew Baron. There, now you've heard of him.
Last week I posted about the Intel Second Life campaign that were working on with Millions of Us.
iEntry 10th Anniversary
RSS
Newsletter
Advertising
