One word, unless you’ve followed him beyond some magazine articles about him, synonymous with Robert Scoble is "blogger." One of the originals, Scoble literally wrote the book on the topic. And now, well, he seems to be disillusioned with the whole damn thing.

Robert Scoble earned his fame through corporate blogging, not PR blogging, where messages are always sugared up, but through saying what he wanted about Microsoft while working at Microsoft. He’s on to other things now, but is still giving the Beast of Redmond the old what-for.

Robert Scoble and Matt Cutts have two of the most recognizable names in the search engine industry.  So when Scoble does an interview that gives “[a] look into Search Engine Marketing,” and Cutts compliments him on it, the 20-minute piece may well be worth a look.

Blogging was never really a genteel medium. It’s raw, uncensored, no posts barred. Until the chaotic nebula condensed and started emitting death threats, nobody, except lawyers, really had a problem with it.

Just when you weren’t sure about the premier blog search engine Technorati anymore – the company blog bereft of Blogosphere reports, occasionally slow (or futile) search queries, no buzz anywhere – Technorati chief Dave Sifry pops online to say everything’s gravy.

Well, he didn’t put it exactly like that, but Microsoft CEO Steve Ballmer didn’t pull any punches in regard to Google during an appearance in front of 450 Stanford University business and engineering students yesterday. In addition to calling Google’s employee growth-rate "insane," and its non-search products "cute," Ballmer implied Google was a one-trick pony.

(And we’ll have some class and not mention the shellacking Stanford took in the NCAA tournament by Louisville. Oops, guess we just kind of did.)

Rules to at least read and get to know better, blogging on any level means that you are claiming to be an expert in something, even if you are an expert in rambling about the iniquities of life.

People do read what you say, and they form an opinion of the company you work for, or even just you when they read your weblog/blog or other communications. If you are corporate blogging you are the window to the world, you are a direct representative of that company when you blog.

Candidates for political office often run advertisements that portray opponents in a damaging light. Likewise, bloggers are beginning to take an increasing amount of liberty in their negative portrayal of certain individuals who are viewed as influential throughout the blogosphere.

Getting to Robert Scoble is like trying reach something that fell behind the refrigerator; he’s right there, you can see him, but people-shaped obstacles are preventing you from really being in the room with him.

Mike McDonald sat in on WebmasterWorld’s Pubcon Boston morning session today, featuring a trio of bloggers well-known to our search marketing and optimization audience.

When one is a high-profile blogger, and an employee of a prominent Internet presence, sometimes the prospect of posting an entry can cause some personal misgivings.