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Yahoo To Discontinue Direct Media Exchange Platform

Yahoo completed its acquisition of Right Media – which cost it about $650 million – two and a half years ago.  Now, it seems that the arrangement’s been revisited, as Yahoo’s announced that it will discontinue the Direct Media Exchange (DMX) platform.

Under Carol Bartz’s leadership, Yahoo’s cut a lot of products and services in recent months so that it could better focus on more important stuff.  Briefcase, Farechase, GeoCities, and Go are some of the fallen that quickly come to mind.

Yahoo Concludes Right Media Acquisition

Yahoo is now $650 million poorer, but that’s all right – it’s only a side effect of the Right Media acquisition having been completed.

Yahoo Exchanges $680 Million For Right Media

A roughly even mix of cash and stock will give Yahoo full control of online advertising exchange Right Media, following their pickup of a 20 percent stake in Right Media in October 2006.