All Posts Tagged Tag: ‘rich snippets’

Two SEO Reasons To Use Structured Markup

Two SEO Reasons To Use Structured Markup

If you’re not using structured markup on your website, you risk losing out on potential clicks and possibly even a rankings boost. It’s time to take this seriously if you haven’t been already. Do you use rich snippets? Do you intend to? Let us know in the comments. There a couple of interesting pieces of news to surface over the …

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Google Makes It Easier For People To Search For Your Content

Google announced that it’s now showing a new and improved sitelinks search box within search results, which will make it easier to find specific content on third-party websites from Google itself. The box is more prominent, and supports autocomplete. Here’s what it looks like for YouTube: You can mark up your own site so that Google has the ability to …

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Google Notifies Webmasters Of Manual Actions Regarding ‘Spammy Structured Markup’

Google wants you to use structured data markup on your site to give it better information, and help it make more compelling search results. “If Google understands the markup on your pages, it can use this information to add rich snippets and other features to your search result,” the company explains. “For example, the search snippet for a restaurant might …

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Cutts: Use Schema Video Markup For Pages With Embedded YouTube Videos

There is a lot of webmaster interest these days in the impact schema markup has on content in search results. Today’s Webmaster Help video from Google addresses video markup. Matt Cutts takes on the following submitted question: Rich snippets are automatically added to SERPs for video results from YouTube. Is it recommended to add schema video markup onsite in order …

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Yandex Launches Interactive Snippets Called ‘Islands’

Russian search giant Yandex announced a newly redesigned search results page today, including new interactive snippets. The company calls these snippets “Islands”. Yandex says Islands will speed up the engagement with sites and services by allowing users to take action on their queries from the results pages. Users could, for example, buy movie tickets, make reservations at restaurants, or pay …

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Is It Worth It To Your Site To Help Google Build Its ‘Knowledge’?

Search is moving more and more toward structured data, which in turn, is leading search engines to delivering the information users are seeking without the need of having to send them to third-party sites. Google, in particular, is making tremendous use of this data in offerings like its Knowledge Graph and in Google Now, and it’s still very early days …

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Google Gives Webmasters Alternative To Markup With Data Highlighter

Google announced the launch of Data Highlighter in Webmaster Tools, a tool for event data (and soon other types of data) that gives them an alternative to having to markup their sites. It lets webmasters show Google pieces of data on a typical event page on their site for use in Google’s structured data offerings in search results (like rich …

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Matt Cutts On Schema.org Markup As A Ranking Signal

In 2011, Google teamed up with Microsoft and Yahoo to launch schema.org, an initiative to support a common set of schemas for structured data markup. You might wonder whether or not implementing these schemas may influence your ranking in Google (or the other search engines, for that matter). Google’s Matt Cutts posted a new Webmaster Help video talking about this, …

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Google Will Not Hesitate To Take Manual Action On Rich Snippet Abuse

As previously reported, Google has updated its Webmaster Guidelines. Part of the update is some new stuff about rich snippets. Google is highlighting these changes specifically in a post on the Webmaster Central blog today. “Once you’ve correctly added structured data markup to you site, rich snippets are generated algorithmically based on that markup,” Google says in the post. “If …

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Google Tweaks Rich Snippets Testing Tool, Calls It Structured Data Testing Tool

Google has launched a new version of its rich snippet testing tool, which it now calls the Structured Data Testing Tool. The company says it has improved how it displays rich snippets in the tool to better mach how they appear in search results. Google also says the new design makes it clearer what structured data Google can extract from …

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Google Decides To Stop Supporting Prayer Times In Search Results

Google used to have a rich snippet for prayer times, which sites for religious organizations could use to show these times in Google’s search results pages underneath their main listing. Google has decided to no longer support the mark up for these rich snippets. Barry Schwartz at Search Engine Land shares a statement from Google, saying, “Users can still search …

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Structured Data Dashboard Comes To Google Webmaster Tools

Google has added a new feature to Webmaster Tools called the Structured Data Dashboard. The purpose, Google says, is to provide webmasters with more visibility into the structured data that Google knows about for their site. It comes with three views, which will let you see things like: The first view is Site-level view, which aggregates data by root item …

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Google Rich Snippet Updates Announced, Author Stats Go Missing

Update: A Google spokesperson tells WebProNews, “We’ve currently disabled the experimental ‘Author stats’ feature in Webmaster Tools Labs as we work to fix a bug in the way stats are attributed.” Google announced that Product Rich Snippets are now supported on a global scale, so businesses around the world can take advantage of them, and stand our more in search …

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Google Now Shows When Your Favorite Bands Are Playing Close By

Google announced the addition of upcoming concert dates to search results for bands and music artists, by location. The goal is for users to be able to see when they’re favorite music acts are performing somewhere within their own vicinity. “If they aren’t touring near you, the new results for concerts won’t appear, but if the band happens to be …

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Google Rich Snippets: Take Better Advantage Of Them

Google has put out a series of videos to help you better take advantage of their rich snippet offerings. Doing so can help your content stand out in search results, and inspire more clicks and search traffic. In an increasingly difficult SEO landscape, anything that can accomplish that has got to be worth doing (within the rules). Here’s the entire …

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Google and Bing Changes You Need to Know About

There have been a whole lot of announcements from the major search engines this week, that all webmasters should be aware of – especially from Google, because while its market share may have slipped slightly (while Bing-powered search has grown a bit), it’s still by far the most used search engine. Are the search engines headed in the right direction? …

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Google Launches Rich Snippets for Music

Google announced that it has launched rich snippets for music. This allows webmasters to mark up pages using the music markup to allow search results to display song info in the snippet. The feature is already being utilized by MySpace, Rhapsody and ReverbNation. Search results would look something like this: “As with other rich snippet formats, implementing the markup does …

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Google, Bing, and Yahoo Work Together on Search

Bing, Google and Yahoo have teamed up to announce schema.org, an initiative to support a common set of schemas for structured data markup on web pages. A representative for Bing tells WebProNews, “Over the past two years, Bing has worked to improve the search experience to better reflect both the evolving Web and changing consumer habits.” ” While this effort …

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Google Uses Rich Snippets for Local Search

Google announced that it is now using Rich Snippets for local search. Webmasters with pages that in some way pertain to real world places, can utilize these to reference those places and optimize for local search results. 

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Google Highlights Answers in Search Results

Google has launched a new feature for search called "answer highlighting." This is based on Google Squared, Google’s structured data project announced last year at the company’s Searchology event. What it does is highlight answers to applicable queries within the search snippet.

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