All Posts Tagged Tag: ‘rich media ads’

New ‘+Post Ads’ Let Advertisers Reach Millions Of Sites With Google+ Posts

It was only a matter of time before Google+ got ads, and that time has now come. Google product manager Eran Arkin announced in a Google+ post that the company’s social layer is introducing something called “+Post Ads”. These are basically promoted posts, but rather than just appearing on Google+, they appear throughout the Google Display Network. For now, Google …

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Does Google Offer Too Many Ad Formats?

The Wall Street Journal is running a piece discussing how tech companies (like Google, Yahoo, AOL, Groupon, etc.) are touting new online ad formats. Author Jessica E. Vascellaro has some quotes from Google CEO Eric Schmidt about some things the company is thinking about within this realm.

For one, according to this piece, Schmidt says Google is looking at addressing an apparently popular concern from advertisers – that there are too many ad formats to choose from.

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McAfee Lends Security to 99% of Rich Media Ads in U.S.

McAfee and Adgregate have partnered on what they’re calling the industry’s first secure advertising. WebProNews spoke with Brent Remai, VP of Consumer Marketing at McAfee about what this means for advertising.

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