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Rich Media Articles

What the Display Ad Landscape Looks Like in the U.S.

comScore has revealed some findings on display ads in the U.S. Flash and rich media ads account for 40% of impressions, according to the firm’s report. JPEG ads led the market with over 42% of impressions in the U.S., while "leaderboard"-style banner ads (728 x 90) were the most commonly viewed display ad by size.

Does Size Matter in Display Advertising?
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Eyeblaster released its Research Global Benchmark report for 2009, which provides an analysis of the performance of different types of display ads like banners and rich media ads. The research found that while clickthrough rates for standard banners improved with an increase in size, size did not factor into the performance of clicks on rich media ads.

"In rich media, size is only one component of banner visibility on the site," says Eyeblaster.

Google Introduces Rich Media/Video Ad Templates
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Google has introduced some new templates for rich media and video in the AdWords Display Ad Builder. Advertisers using the platform should take notice to these if they are looking to get consumers more engaged with their ads.

Google provides a step-by-step walkthrough of how to use the templates in the following clip:

AOL Enlists PointRoll To Develop Rich Media

AOL signed Gannett-owned PointRoll to beef up the troubled portal’s rich media advertising services. The two-year deal will allow AOL to offer interactive video and audio advertising products and formats to advertisers.