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Google May Have To Reveal Your Data
A competitor's advertising data held by Google may be just a legal complaint and a subpoena away from being available to anyone who wants it.
Price Of Competitor Keyword Data: One Subpoena
A revived squabble between two recreational flooring companies has resulted in Google being subpoenaed for some of its keyword purchase data. The full implications of the order are not yet known, but third parties are nervous about being pulled in, and others worry about competitive data being de facto purchased through the courts.
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