Reviews Articles

The Power Of (Real) User Reviews

WebProNews recently introduced a “Comments” section at the tail of each article, and it’s been great to hear from our readers.  It’s also been fun to converse with company reps.  But every so often, there comes a comment – usually from an anonymous individual – that is just a little too biased, and perhaps a little too informed, to be believable.  This is bad.

Top 15 Social Media Marketing Resources

At Social Media Systems we’ve been discussing how to build out a healthy blogroll, both to aid our visitors, provide valuable content, and to enhance our social media marketing campaigns.

E-Commerce Sales Increased By Reviews

While online reviews written by consumers is nothing new, they can be a useful tool to convert shoppers researching a product online according to a study by MarketingSherpa and Prospectiv.

Close to six in 10 respondents "strongly or "somewhat" favored sites that featured product reviews written by fellow shoppers, while only 14 percent said they did not trust reviews written by their peers.

Results were the same whether shoppers made their purchase online or off.

Food Fans Have Taste For Online Reviews

Going out to eat should be a pleasant experience. But what do you do when want to find out more about a local restaurant? More than a third of adults have researched online about a restaurant they had not visited before, according to the National Restaurant Association’s 2006 research.

Gmail Users Among Cream Of The Crop

According to some new statistics, Gmail users are young, rich, and tech-savvy (or younger, richer, and savvier than users of Yahoo Mail and Hotmail, at least).  Gmail’s market share is also steadily – and quickly – rising.  Yet there’s some bad news for the Mountain View team, as well: their product is getting trounced overall.

Homme-Rock.com – SEO Review

Well I’ve been busy for a few weeks so haven’t had a chance to post much lately and on top of this I’ve had three submissions for SEO reviews over the past couple of weeks (yeh, posted back in December and no response and now there’s three of em in a short period – typical! :) ).

The Marketing Tactic That Gets 5 Stars

Quick: Which online marketing technique, according to Foresee Results, is used by 72 percent of the top Internet retailers and is the most influential factor in purchase for 39% of all buyers? The answer is customer ratings and reviews.

So why aren’t you using them on your site?

Citysearch Reviews Deal For Insider Pages

A reviews-based local search company that had not fared well in the battle for eyeballs will become part of IAC’s Citysearch.

Insider Pages will be on the move, as they give up their Redwood City offices in favor of IAC’s four walls. Citysearch will plug in Insider Pages’ user reviews of local businesses, and have over a million of them to offer visitors.

Manufacturers and Product Reviews

Last year I talked about the Three R’s of Web Marketing, to be real, relevant, and responsive. But the truth is that being real is challenging. Let’s take a real-life example—do you expect product manufacturers to post product reviews?

We’ve all seen customer-posted product ratings and reviews on retail Web sites. Amazon’s got ‘em. Shopping comparison engines do, too. And customers love to read them.

Google’s Policy on No follow and Reviews

I’m not exactly sure what caused all this secondary fuss about no-follow and reviews lately but I think it’s time someone pointed out that Google is being extremely hypocritical about the entire thing and using fear, uncertainty and doubt (FUD) to corral web publishers to their way of thinking.

GoodSearch.com A Good Search Alternative
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In the spirit of the season, one search engine deserves some special consideration. For every query made through GoodSearch.com, a small donation will be made to (more or less) the charity of your choice.

High Quality Editorial Links?

Editorial links are…well, editorial links.

Mossberg Reviews Vox Private Blog Tools

Walter Mossberg takes a close look at the new private blog tools available from Vox.

How Did Zune Get Its Name?

The SF Gate has an article where David Placek, founder and CEO of Lexicon, disusses how his company came up with the name Zune. Some bullets:

Adobe Announces Acrobat 8 Software
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Adobe Announces Availability of Acrobat 8 Software to Rave Reviews from Customers! It’s a great new release (we’ve been using it internally for a while and I am very impressed with this new version).

Blog Reviews: Sharing Other Blogs

Blog reviews have enormous potential as blog posting ideas. Book reviews are already a popular topic for bloggers. Reading and writing about books and authors is a mainstream, and widely accepted blog posting idea.

Putting A Face On Consumer Product Reviews

Web 2.0 is an honor system where everyone expects the crowd to be noble and then becomes angry at the reality of honor systems. Anonymity is a ski mask for drive-by commentators. Though a rude blog comment is often nothing more than cursing behind the windshield, when the road-raged driver becomes a crusader outside your storefront, it’s serious.

AOL Execs: These Are Our Darkest Days

The year 2006 is not one AOL will forget, if it survives. It’s only August and already the company has been yanked in front of legislatures, slammed by activist groups, embarrassed by its own customer service, and, most recently, tainted by “the data Valdez.”

activeCollab Looks Promising

I’ve never been very good with project management tools. Most I’ve used seem too complex for my taste and never that easy to understand and use.

AOL’s PR Is Broken

Just when it seems things can’t get worse for AOL, it appears they have a mole leaking information to Consumerist.com. The Consumerist has been on AOL like a boxer pup on a meatloaf since the “cancel my account” snafu, digging up internal memos and employee manuals. The public relations nightmare continues.

Sampa Beta Builds Sites

Former Microsoft employee Marcelo Calbucci wants you to have a website. And he’d like it very much if you use his new product, called Sampa, to build it. Although it denies simple classification, Calbucci speaks of Sampa as a “blog on steroids.” It’s for home or business use.

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