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Staples Launches Customer Reviews

Office products retailer Staples has launched online customer reviews from PowerReviews.

Local Businesses Need Reputation Management Too

If you think it’s only large businesses that need to worry about their online reputation, the Wall Street Journal wants to remind you otherwise.

They take a look at the effects of negative reviews on small businesses and give an example of a spa owner who discovered she had a 2 1/2 star rating on Yelp.com.

Wal-Mart Brings Customer Reviews Online
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Wal-Mart today said it is adding customer reviews and ratings on its Web site.

Ford Manipulates Forum Posts To Promote Mariner
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If nine out of ten people prefer cookies over rice cakes, gum over chewing tobacco, or champagne over sulfuric acid, haven’t you always wondered who the oddballs are?  Well, Ford’s found them, and is now using their online forum posts to promote the Mercury Mariner.

Online Reviews Earn Raised Eyebrows
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On Edmunds.com, the 1999 Daewoo Leganza received a “Consumer Rating” of 8.4 (out of a possible 10 points).  The 2002 Aston Martin DB7 only got an 8.2.  So please, please, please be careful when reading user reviews.

User Reviews’ Effects On Sales And Search Results

To a business, user reviews can be a valuable asset.  They can also be quite a risk – what if the reviewers don’t like your products or services?  Yet, as usual, knowledge is power (unless you know that you’re screwed), and so here are four things to realize when it comes to user reviews.

UK Goes Online For Travel Reviews

About half of UK consumers who use the Internet to research travel do not make hotel reservations because of a negative online review, according to American Express "Hospitality Monitor 2007" report.

Google Maps Gains User-Generated Ratings

Google Maps can now not only tell you how to reach a business – it can say if you should go there at all.  Don’t worry, this isn’t the fruition of Google’s creepy “total information” plan; the tips are provided by user-generated ratings and reviews.

Add Reviews To Google Maps!
Megan Quinn has a post on an interesting and fun feature in Google Maps which allows users voice/write their opinion.

Business Reviews Added To Google Maps
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Google will tap its users for business reviews to complement the ones they collect from other online sources and display.

The Power Of (Real) User Reviews

WebProNews recently introduced a “Comments” section at the tail of each article, and it’s been great to hear from our readers.  It’s also been fun to converse with company reps.  But every so often, there comes a comment – usually from an anonymous individual – that is just a little too biased, and perhaps a little too informed, to be believable.  This is bad.

Top 15 Social Media Marketing Resources

At Social Media Systems we’ve been discussing how to build out a healthy blogroll, both to aid our visitors, provide valuable content, and to enhance our social media marketing campaigns.

E-Commerce Sales Increased By Reviews

While online reviews written by consumers is nothing new, they can be a useful tool to convert shoppers researching a product online according to a study by MarketingSherpa and Prospectiv.

Close to six in 10 respondents "strongly or "somewhat" favored sites that featured product reviews written by fellow shoppers, while only 14 percent said they did not trust reviews written by their peers.

Results were the same whether shoppers made their purchase online or off.

Food Fans Have Taste For Online Reviews

Going out to eat should be a pleasant experience. But what do you do when want to find out more about a local restaurant? More than a third of adults have researched online about a restaurant they had not visited before, according to the National Restaurant Association’s 2006 research.

Gmail Users Among Cream Of The Crop

According to some new statistics, Gmail users are young, rich, and tech-savvy (or younger, richer, and savvier than users of Yahoo Mail and Hotmail, at least).  Gmail’s market share is also steadily – and quickly – rising.  Yet there’s some bad news for the Mountain View team, as well: their product is getting trounced overall.

Homme-Rock.com – SEO Review

Well I’ve been busy for a few weeks so haven’t had a chance to post much lately and on top of this I’ve had three submissions for SEO reviews over the past couple of weeks (yeh, posted back in December and no response and now there’s three of em in a short period – typical! :) ).

The Marketing Tactic That Gets 5 Stars

Quick: Which online marketing technique, according to Foresee Results, is used by 72 percent of the top Internet retailers and is the most influential factor in purchase for 39% of all buyers? The answer is customer ratings and reviews.

So why aren’t you using them on your site?

Citysearch Reviews Deal For Insider Pages

A reviews-based local search company that had not fared well in the battle for eyeballs will become part of IAC’s Citysearch.

Insider Pages will be on the move, as they give up their Redwood City offices in favor of IAC’s four walls. Citysearch will plug in Insider Pages’ user reviews of local businesses, and have over a million of them to offer visitors.

Manufacturers and Product Reviews

Last year I talked about the Three R’s of Web Marketing, to be real, relevant, and responsive. But the truth is that being real is challenging. Let’s take a real-life example—do you expect product manufacturers to post product reviews?

We’ve all seen customer-posted product ratings and reviews on retail Web sites. Amazon’s got ‘em. Shopping comparison engines do, too. And customers love to read them.

Google’s Policy on No follow and Reviews

I’m not exactly sure what caused all this secondary fuss about no-follow and reviews lately but I think it’s time someone pointed out that Google is being extremely hypocritical about the entire thing and using fear, uncertainty and doubt (FUD) to corral web publishers to their way of thinking.

GoodSearch.com A Good Search Alternative
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In the spirit of the season, one search engine deserves some special consideration. For every query made through GoodSearch.com, a small donation will be made to (more or less) the charity of your choice.

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