Reviews Articles

Live Search Team Improves Product Searches
Amazon Adds Customer Video Reviews
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Amazon.com has launched "Customer Video Reviews" which allows customers to use video to express and share their opinions about products sold on the retailers Web site.

Product Sellers Should Focus On Online Reviews

More people are looking to online reviews, which are having a significant impact on their purchasing decision.

Online Reviews Lead to Sales

Earlier this year, I asked whether manufacturers would post product reviews. Many retailers are doing it, of course, but too many manufacturers think allowing their customers to review their products is "risky"—there’s that word again. So, does the risk outweight the reward?

Fox Business Channel Getting Positve Reviews

The Fox Business Channel went live in 30 million homes on Monday and hopes to make business news more appealing to the average viewer.

Online CPG Reviews Popular With Consumers

Consumer product reviews are becoming more trusted according to a Deloitte Consumer Product Group study. Deloitte revealed that 62 percent of Internet users read product reviews written by fellow consumers.

Google Looks For URL Suggestions In Search Result!
In a recent thread at WebmasterWorld, some members have reported that Google is asking searchers to suggest some URLs for specific searches. "Help improve search for everyone" is how Google is asking for suggestions. Google asks the users to

Click a link to submit a link. The link open a form where you need to login.

Usability Reviews Verify Good Work

While on a plane heading home from a conference I happened to meet the mother of a Human Factors employee for a well-known global Internet software company. As we chatted, she noted that when I spoke of my work, she could tell I wasn’t the critical type.

She’s a human behavior specialist. In her practice, she helps people who have suffered trauma. There’s a way that you listen. A way you offer support. I realized she was paying me a huge compliment if she noticed something about me and how I conveyed bad news to my clients.

Yahoo! Overhauls Yahoo! Local

Last week, Yahoo! announced an overhaul to their Yahoo! Local service where improvements would harness the voice of their millions of user reviews, ratings and other consumer generated content to bolster the value of the service and give local businesses a real chance of search exposure.

No Yelpers, But Some Publicity’s Good

Not that he’d know who’s a Yelper and who’s not – it could even be a ham-fisted way of getting publicity that’s likely to backfire – but a café owner in Oakland has reportedly put a sign in his window that reads "No Yelpers."

Google Updates Webmaster Malware Reviews

Webmasters whose sites have been flagged in Google’s search results as being potential links to malware have a new process for updating their listings after cleaning the site.

Staples Launches Customer Reviews

Office products retailer Staples has launched online customer reviews from PowerReviews.

Local Businesses Need Reputation Management Too

If you think it’s only large businesses that need to worry about their online reputation, the Wall Street Journal wants to remind you otherwise.

They take a look at the effects of negative reviews on small businesses and give an example of a spa owner who discovered she had a 2 1/2 star rating on Yelp.com.

Wal-Mart Brings Customer Reviews Online
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Wal-Mart today said it is adding customer reviews and ratings on its Web site.

Ford Manipulates Forum Posts To Promote Mariner
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If nine out of ten people prefer cookies over rice cakes, gum over chewing tobacco, or champagne over sulfuric acid, haven’t you always wondered who the oddballs are?  Well, Ford’s found them, and is now using their online forum posts to promote the Mercury Mariner.

Online Reviews Earn Raised Eyebrows
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On Edmunds.com, the 1999 Daewoo Leganza received a “Consumer Rating” of 8.4 (out of a possible 10 points).  The 2002 Aston Martin DB7 only got an 8.2.  So please, please, please be careful when reading user reviews.

User Reviews’ Effects On Sales And Search Results

To a business, user reviews can be a valuable asset.  They can also be quite a risk – what if the reviewers don’t like your products or services?  Yet, as usual, knowledge is power (unless you know that you’re screwed), and so here are four things to realize when it comes to user reviews.

UK Goes Online For Travel Reviews

About half of UK consumers who use the Internet to research travel do not make hotel reservations because of a negative online review, according to American Express "Hospitality Monitor 2007" report.

Google Maps Gains User-Generated Ratings

Google Maps can now not only tell you how to reach a business – it can say if you should go there at all.  Don’t worry, this isn’t the fruition of Google’s creepy “total information” plan; the tips are provided by user-generated ratings and reviews.

Add Reviews To Google Maps!
Megan Quinn has a post on an interesting and fun feature in Google Maps which allows users voice/write their opinion.

Business Reviews Added To Google Maps
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Google will tap its users for business reviews to complement the ones they collect from other online sources and display.

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